The Zi Nan temple in Zhushan Township, Nantou County, is among the top religious tourism destinations in central Taiwan. The name of the temple is attributed to its popularity among believers because of the practice of providing money as a "get rich gold" loan to the faithful. They believed this was an effective answer to their prayers for prosperity. In this study, we considered "get rich gold" a product of the Zi Nan temple. We employed the temple visitors as the research targets to explore the relationship between leisure involvement, experience, and product attachment. The results of this study include the following: 1. Leisure involvement, experience, and product attachment were examined and evaluative indices were constructed based on the results of a literature review. We established five evaluative indices for leisure involvement, namely "pleasure," "centrality," "representativeness," "importance," and "community," using factors analysis. The five constructs of experience were "emotion," "thinking," "correlation," "sensuality," and "action." The five constructs of product attachment were "necessity," "dependence," "identity," "self-expression," and "irreplaceability." 2. "Pleasure" had the highest mean value among the constructs of leisure involvement; "emotion" had the highest mean value among the constructs of experience; and "dependence" had the highest mean value among the constructs of product attachment. 3. According to the results of linear structural equations, leisure involvement has a significant and positive affect on experience and product attachment. Both leisure involvement and experience also have significant and positive effects on product attachment. The results of this study show that the level of leisure involvement and experience of visitors affects their product attachment. These findings can serve as a useful reference for future studies on product attachment.