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題名:生態旅遊參與者活動涉入、生態體驗與地方依附關係之研究
作者:吳銘軒
作者(外文):WU, MING-HSUAN
校院名稱:國立暨南國際大學
系所名稱:國際企業學系
指導教授:施信佑
鄭健雄
學位類別:博士
出版日期:2016
主題關鍵詞:生態旅遊活動涉入生態體驗地方依附Eco-touristsActivity InvolvementEco-ExperiencePlace Attachment
原始連結:連回原系統網址new window
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國家風景區已逐漸地成爲吸引旅遊者前往旅遊的目的地,隨著國人休間旅遊的增多以及環境保育原則的兼顧下,政府也設立具有環境教育功能的自然保護區,例如國家風景區,近年來生態旅遊的提出就是一項結合環保與遊憩的觀念,以鼓勵遊客在自然保育的公園內能夠從事關懷自然環境的行爲。
因此,如何吸引生態旅遊參與者的到訪,提升遊客參與者對於風景區地方依附之感受,已成為風景區管理單位的重點業務。本研究主要目的在於探討遊客參與者活動涉入、生態體驗與地方依附之關係,以前往體驗生態旅遊之參與者爲研究對象,採取便利抽樣法進行問卷調查,問卷發放時間為七月、八月每週一、三、五、七,問卷回收總計為760份問卷,扣除無效問卷40份,有效問卷為720份,依據研究目的及驗證假設以多元迴歸分析法進行資料分析。研究結果如下:(一)生態旅遊參與者活動涉入會正向影響生態體驗意願。(二)生態旅遊參與者活動涉入會正向影響地方依附程度。(三)生態旅遊參與者生態體驗會正向影響地方依附。(四)生態體驗是活動涉入與地方依附之間的中介變數。最後依據研究結果提出未來研究及管理之建議。
Tourists have been gradually attracted to nature preserves. Due to tourism and environmental protection needs, the government in Taiwan has established some nature preserves such as the national scenic area. Combing environmental protection and leisure activities, the ecotourism invites tourists to adopt environmental behavior.
The purpose of this study is to investigate the relationships between ecotourism participants and their sense of activity involvement, experiential value, and place attachment. By the purposive sampling technique, the participants who regularly go to National Scenic Area were invited in this study and did the questionnaire. Moreover, the Structural Equation Modeling(SEM) on the purpose and hypothesis to preceded the data analysis. The results showed that (1) the activity involvement of ecotourism participants positively affect the sense of experimental value. (2) the activity involvement of ecotourism participants positively affect the place attachment. (3) the sense of experimental value of ecotourism participants positively affect the place attachment. (4) both the sense of experimental value and place attachment has the mediational effect. Ultimately, suggestions for further study and management were provided based on the results.
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