The internal instructor plays an important role in passing on the business culture, skill and knowledge. By introducing the internal instructor system can strengthen the foundation of technical rooted and enhance the internal instructors' presentation skill and morale. Moreover, constructing internal instructors' competency model is one of the most efficient ways to share and apply knowledge in enterprises.This research is conducted by 35 examples of internal instructors’ behavioral events and questionnaires. Factor analysis was used to find out the most important attributes. The seven important attributes showed that: presentation skill guidance, interactive sharing, professional application, course planning, technology skill, professional image and evaluation feedback. These findings contribute to understanding the internal instructors' competency. Moreover, these results are valuable insights and can apply in recruiting and training the internal instructors in enterprises.