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題名：全球品牌企業之社群媒體應用分析
書刊名：電子商務研究
作者：欒斌 引用關係／邱于平 引用關係／楊荏傑／郭致妘
作者(外文)：Luarn, Pin／Chiu, Yu-ping／Yang, Jen-chieh／Kuo, Chih-yun
出版日期：2014
卷期：12:2
頁次：頁121-141
主題關鍵詞：社群媒體；品牌社群應用；臉書；Social media；Brand social media applications；Facebook
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:0
  • 點閱點閱:96
期刊論文
1.Culnan, M. J.、McHugh, P. J.(2010)。How large U.S. companies can use Twitter and other social media to gain business value。MIS Quarterly Executive，9(4)，243-259。  new window
2.Fischer, E.(2011)。Social interaction via new social media: how can interactions on Twitter affect thinking and behavior。Journal of Business Venturing，26(1)，1-18。  new window
3.Bughin, J.、Manyika, J.(2009)。How companies are benefitting from Web 2.0。McKinsey Quarterly，9，10-17。  new window
4.Tong, S. T.、Heide, B. V. D.、Langwell, L.、Walther, J. B.(2008)。Too much of a good thing? The relationship between number of friends and interpersonal impression on Facebook。Journal of Computer-Mediated Communication，13(3)，31-549。  new window
5.Rauschnabel, P. A.、Praxmarer, S.(2012)。Social media marketing: how design features influence interactions with brand postings on Facebook。Advances in Advertising Research，3，153-161。  new window
6.Dholakia, Utpal M.、Durham, Emily(2010)。One Café Chain's Facebook Experiment。Harvard Business Review，88(3)。  new window
7.Pashkevich, Max、Dorai-Raj, Sundar、Kellar, Melanie、Zigmond, Dan(2012)。Empowering Online Advertisements by Empowering Viewers with the Right to Choose: The Relative Effectiveness of Skippable Video Advertisements on YouTube。Journal of Advertising Research，52(4)，451-457。  new window
8.McCorkle, D. E.、McCorkle, Y. L.(2012)。Using LinkedIn in the marketing classroom: Exploratory insights and recommendations for teaching social media/networking。Marketing Education Review，22(2)，157-166。  new window
9.Strand, J. L.(2011)。Facebook: trademarks, fan pages, and community pages。Intellectual Property & Technology Law Journal，23(1)，10-13。  new window
10.Kaplan, A. M.、Haenlein, M.(2010)。Users of the world, unite: The challenge and opportunities of social media。Business Horizons，53(1)，59-68。  new window
11.Cheung, C. M. K.、Lee, M. K. O.(2010)。A theoretical model of intentional social action in online social networks。Decision Support Systems，49(1)，24-30。  new window
12.Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing，73(5)，30-51。  new window
13.Trusov, Michael、Bucklin, Randolph E.、Pauwels, Koen(2009)。Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site。Journal of Marketing，73(5)，90-102。  new window
14.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication，13(1)，210-230。  new window
15.Chu, Shu-Chuan、Kim, Y.(2011)。Determinants of consumer engagement in electronic word-ofmouth (eWOM) in soical networking sites。International Journal of Adverting，30(1)，47-75。  new window
圖書
1.Bairakimova, K.、Arkvik, I. Q.(2010)。Marketing and Facebook: how fashion companies promote themselves on Facebook。Uppsala University。  new window
2.Comm, J.(2009)。Twitter power: how to dominate your market one tweet at a time。Hoboken NJ：John Wiley & Sons。  new window
其他
1.David, A.(2009)。Six social media trends for 2010. Retrieved March 21, 2013, from Harvard Business Online，http://www.businessweek.com/managing/content/nov2009/ca2009113_ 596100.htm， 2013/03/21。  new window
2.Alexa(2013)。The top 500 sites on the web，http://www.alexa.com/， 2013/03/21。  new window
3.Ken, S.(2011)。Welcome to the sixth annual BrandZ Top 100 most valuable brands，http://www.millwardbrown.com/libraries/optimor_brandz_files/2011_ brandZ_top100_report.sflb.ashx， 2013/03/21。  new window
4.Tripodi, J.(2011)。Coca-Cola Marketing Shifts from Impressions to Expressions，http://blogs.hbr.org/cs/2011/04/coca-colas_marketing_shift_fro.html， 2013/03/27。  new window
 
 
 
 
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