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題名:運動品牌經營策略研究--以A公司為例
書刊名:臺大體育學報
作者:胡林煥
作者(外文):Hu, Lin Huan
出版日期:2018
卷期:34
頁次:頁15-26
主題關鍵詞:代工自創品牌模糊德爾菲OEM supplierOBMFuzzy delphi
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:127
  • 點閱點閱:8
期刊論文
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4.Strizhakova, Y.、Coulter, R. A.、Price, L. L.(2008)。Branded products as a passport to global citizenship: Perspectives from developed and developing countries。Journal of International Marketing,16(4),57-85。  new window
5.葉晉嘉、翁興利、吳濟華(20070400)。德菲法與模糊德菲法之比較研究。調查研究:方法與應用,21,31-58。new window  延伸查詢new window
6.Hsu, C.-W.、Chen, H.、Jen, L.(2008)。Resource linkages and capability development。Industrial Marketing Management,37(6),677-685。  new window
7.欒斌、邱于平、楊荏傑、郭致妘(20140600)。全球品牌企業之社群媒體應用分析。電子商務研究,12(2),121-141。new window  延伸查詢new window
8.張煜權、吳吉祥(20140600)。應用模糊德爾菲法評估海岸生態旅遊指標。農業工程學報,60(2),10-20。  延伸查詢new window
9.顏惠芸、林伯賢、林榮泰(20150600)。產品感質對品牌形象之影響。設計學報,20(2),1-24。new window  延伸查詢new window
10.陳悅琴、郭椀婷(20101200)。企業主策略意圖對企業轉型歷程之分析:以歐都納公司為例。創業管理研究,5(4),1-34。new window  延伸查詢new window
11.Dholakia, U. M.、Durham, E.(2010)。One café chain's Facebook experiment。Harvard Business Review,88(3),617-783。  new window
12.鍾政偉、黃婕雅(20141000)。應用模糊德爾菲法建構以城市行銷觀點發展節慶活動策略之研究。博物館學季刊,28(4),79-92。new window  延伸查詢new window
13.蔡尚樺、王又鵬、陳佳瑜(20090600)。廠商品牌資產建立活動對品牌忠誠影響效果之研究--以品牌知識為中介變數。企業管理學報,81,85-106。new window  延伸查詢new window
14.徐村和(19980800)。模糊德菲層級分析法。模糊系統學刊,4(1),59-72。  延伸查詢new window
15.黃秀英、侯勝宗、林安鴻(20150900)。如何融合文化元素打造跨文化品牌--以華人文創品牌為例。管理學報,32(3),293-314。new window  延伸查詢new window
16.陳欽雨、呂博裕、蘇培豪(20160300)。O2O商務模式下社群媒體行銷對消費者社群認知及行為意圖之影響。行銷評論,13(1),1-35。new window  延伸查詢new window
17.莊馥瑄(20040900)。圖書館品牌經營策略之研究--以臺北市立圖書館為例。大學圖書館,8(2),124-154。new window  延伸查詢new window
18.林淑瓊、張銀益、林衛國、王之廷(20160700)。以體驗行銷觀點探討網路商店促成購買衝動之影響因素。資訊管理學報,23(3),247-276。new window  延伸查詢new window
19.張宜傑、陳人維、柳立偉(20120400)。運動品牌建立品牌形象之過程及行銷概念之研究--以阿迪達斯為例。運動健康休閒學報,3,107-118。  延伸查詢new window
20.洪明財、吳雅芳、張慧君、李城忠(2013)。企業運動贊助對消費者品牌認同與購買行為影響之研究--以愛迪達為例。運動管理,22,1-24。  延伸查詢new window
21.陳厚銘、柯雅菁、張幼齡(20101200)。什麼是臺灣廠商從代工到自有品牌經營之最有效組織結構?。行銷科學學報,6(2),81-105。new window  延伸查詢new window
22.彭朱如、劉哲瑋、顏孟賢(20151200)。從代工到自創品牌:在合作中啟動競爭。管理學報,32(4),347-369。new window  延伸查詢new window
23.黃延聰、曾雅玲(20140900)。品牌導向量表之發展與驗證。中山管理評論,22(3),501-541。new window  延伸查詢new window
24.Byun, K. A.、Song, D.、Kim, M.(2017)。The Dilution Effects of Media Strategy on Brands' Copromotion Efficiency: Identifying Best Practices for Copromotion Media Planning。Journal of Advertising Research,57(2),207-226。  new window
25.Braunstein, J. R.、Ross, S. D.(2010)。Brand personality in sport: Dimension analysis and general scale development。Sport Marketing Quarterly,19,8-16。  new window
26.Gillet, N.、Berjot, S.(2009)。An analysis of the impact of environmental conditions on the relationships between need satisfaction and intrinsic motivation in sport。International Journal of Sport Psychology,40(2),249-269。  new window
27.Ert, E.、Raz, O.、Heiman, A.(2016)。(Poor) seeing is believing: When direct experience impairs product promotion。International Journal of Research in Marketing,33(4),881-895。  new window
28.Chow, Hsueh-wen、Ling, Guo-jie、Yen, I-yin、Hwang, Kuo-ping(20170600)。Building Brand Equity through Industrial Tourism。Asia Pacific Management Review,22(2),70-79。new window  new window
29.Chen, S. F.(2005)。Extending internalization theory: A new perspective on international technology transfer and its generalization。Journal of International Business Studies,36(2),231-245。  new window
30.Hsieh, M. H.(2002)。Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study。Journal of International Marketing,10(2),46-67。  new window
31.Hobday, M.(1995)。East Asia latecomer firms: Learning the technology of electronics industry。World Development,23(7),1171-1193。  new window
32.Hajikhani, A.、Porras, J.、Melkas, H.(2017)。Brand Analysis in Social Network Services: Results from Content Analysis in Twitter Regarding the US Smartphone Market。International Journal of Innovation and Technology Management,14(2),1-20。  new window
33.Kang, C.、Bennett, G.、Peachey, J. W.(2016)。Five dimensions of brand personality traits in sport。Sport Management Review,19,441-453。  new window
34.Lee, H. S.、Cho, C. H.(2012)。Sporting event personality: Scale development and sponsorship implications。International Journal of Sports Marketing & Sponsorship,14(1),51-68。  new window
35.Keller, K. L.、Lehmann, D. R.(2006)。Brands and branding: Research findings and future priorities。Marketing Science,25(6),740-759。  new window
36.Rauschnabel, P. A.、Praxmarer, S.、Ivens, B. S.(2012)。Social media marketing: how design features influence interactions with brand postings on Facebook。Advances in Advertising Research,3,153-161。  new window
37.Moon, H.、Sprott, D. E.(2016)。Ingredient branding for a luxury brand: The role of brand and product fit。Journal of Business Research,69(12),5768-5774。  new window
38.Liu, Y. P.、Yang, R.(2009)。Competing loyalty programs: Impact of market saturation, market share, and category expandability。Journal of Marketing,73(1),93-108。  new window
39.Tsiotsou, R.(2012)。Developing a scale for measuring of personality of sport teams。Journal of Service Marketing,26(4),238-252。  new window
40.Schade, M.、Piehler, R.、Burmann, C.(2014)。Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs。Journal of Brand Management,21(7/8),650-663。  new window
41.陳昭宏(20010300)。亞太港埠競爭力與核心能力指標之研究。運輸學刊,13(1),1-25。new window  延伸查詢new window
42.Urde, Mats(1994)。Brand orientation: A strategy for survival。Journal of Consumer Marketing,11(3),18-32。  new window
會議論文
1.賈凱傑、胡靖、李宗騏、左繪霞(2011)。企業導入供應鏈物流技術之決策分析--模糊德菲法與模糊積分法之應用。2011第14屆科際整合管理研討會,東吳大學 。  延伸查詢new window
2.Wang, W. M.、Chen, C. C.(2012)。Universal Design Applied to Establishing Evaluation Criteria for University Campus Open Space。The 2012 International Conference on Business and Information。Sapporo。  new window
學位論文
1.邱莊磊(2005)。製造業廠商產銷流程導入高新科技決策與程序之研究(碩士論文)。東吳大學。  延伸查詢new window
2.李山(2012)。代工廠自創品牌動態競合策略探討(博士論文)。國立政治大學。new window  延伸查詢new window
3.鄭滄濱(2001)。軟體組織提昇人員能力之成熟度模糊評估模式(碩士論文)。國立臺灣科技大學。  延伸查詢new window
圖書
1.Kumar, Nirmalya、Steenkamp, Jan-Benedict E. M.(2013)。Brand breakout: How emerging market brands will go global。London:Palgrave Macmillan。  new window
2.朱文儀、陳建男(2017)。策略管理。臺北市:華泰文化。  延伸查詢new window
3.經濟部工業局(2016)。品牌臺灣發展計畫第二期。臺北市:經濟部工業局。  延伸查詢new window
4.Keller, K. L.(2008)。Strategic Brand Management, Building Measuring and Managing Brand Equity。Upper Saddle River, New Jersey:Pearson Education。  new window
5.Keller, K. L.(2003)。Strategic Brand Management。Upper Saddle River, New Jersey。  new window
6.Klir, G. J.、Folger, T. A.(1988)。Fuzzy sets, uncertainty, and information。Prentice Hall。  new window
7.Robbins, S. P.(1994)。Management。New Jersey:Prentice Hall。  new window
8.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity upper saddle river。Englewood Cliffs, NJ:Prentice Hall。  new window
其他
1.何佩珊(20160719)。台灣活躍用戶破1800萬人,Facebook鎖定電商發力,https://www.bnext.com.tw/article/40252/BN-2016-07-19-174028-223。  延伸查詢new window
2.洪聖壹(20160823)。破紀錄!Google:台灣智慧型手機滲透率達82%,http://www.ettoday.net/news/20160823/760867.htm。  延伸查詢new window
3.譚淑珍(20160613)。新創事業存活率僅1%中小企業總會理事長林慧瑛:快鬆綁法規,http://www.chinatimes.com/newspapers/20160613000065-260202。  延伸查詢new window
4.Google(2016)。台灣數位消費者研究報告,https://apac.consumerbarometer.com/zh-tw/about/#questionnaires。  延伸查詢new window
5.Google(2016)。消費者洞察報告,https://apac.consumerbarometer.com/zh-tw/about/#questionnaires。  new window
 
 
 
 
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