:::

詳目顯示

回上一頁
題名:Brand Relationship Developments in E-Government
書刊名:玄奘資訊傳播學報
作者:陳志萍
作者(外文):Chen, Chih-ping
出版日期:2011
卷期:8
頁次:頁1-20
主題關鍵詞:電子化政府品牌關係品牌價值象徵意涵E-GovernmentBrand relationshipsBrand valuesSymbolic meanings
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:18
期刊論文
1.Balutis, A. P.(2001)。E-Government 2001, Part I: Understanding the Challenge and Evolving Strategies。The Public Manager,Spring,33-37。  new window
2.Evans, D.、Yen, D. C.(2006)。E-Government: Evolving relationships of citizens and government, domestic, and international development。Government Information Quarterly,23,207-235。  new window
3.Lee, J.、Kim, J.(2007)。Grounded theory analysis of e-government initiatives: Exploring perceptions of government authorities。Government Information Quarterly,24(1),135-147。  new window
4.McDonough, F. A.(1996)。Previewing Government in the Year 2010。The Public Manager,Winter,56-59。  new window
5.McDonough, F. A.、Trenkle, A. F.(1993)。Emergence of the Service to the Citizens Movement。The Public Manager,Winter,39-42。  new window
6.McGinnis, P.(2003)。Innovation in American E-Government: FirstGov.gov。The Public Manager,Summer,51-54。  new window
7.Mitchell, A.(2007)。My definition is this。Brand Strategy,Jun,9。  new window
8.O'Donohoe, S.(1994)。Advertising Uses and Gratifications。European Journal of Marketing,28,52-75。  new window
9.Schau, H. J.、Muniz Jr., A. M.(2002)。Brand Communities and Personal Identity: Negotations in Cyberspace。Advances in Consumer Research,29,344-349。  new window
10.Shampa, P.(2007)。A Case Study of E-Governance initiatives in India。The International Information & Library Review,39,176-184。  new window
11.Zhou, X.(2004)。E-Government in China: A Content Analysis of National and Provincial Web Sites。Journal of Computer-Mediated Communication,9(4),4-19。  new window
12.Mick, D.、Gland Buhl, C.(1992)。A Meaning-Based Model of Advertising Experiences。Journal of Consumer Research,19,317-338。  new window
13.Monga, A. B.(2002)。Brand as a relationship partner: Gender differences in perspectives。Advances in Consumer Research,29,36-41。  new window
14.Pan, S. L.、Tan, C.W.、Lim, E. T. K.(2006)。Customer relationship management (CRM) in e-government: A relational perspective。Decision Support Systems,42(1),237-250。  new window
15.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
16.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
17.Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing,73(5),30-51。  new window
圖書
1.Chen, C. P. L.(2008)。E-Service and Brand Relationships, 2008 e-Learning Conference。Taiwan:PinTon。  new window
2.Elliott, R.、Percy, L.(2007)。Strategic Brand Management。New York:Oxford University Press。  new window
3.Livingstone, S.(1995)。Making Sense of Television: The Psychology of Audience Interpretation。Oxford:Butterworth-Heinemann。  new window
4.Anderson, J. A.、Meyer, T. P.(1988)。Mediated Communication: A Social Action Perspective。London。  new window
5.Thompson, J.(1995)。Media and Modernity。Cambridge:Polity Press。  new window
6.Geertz, Clifford(1973)。The interpretation of cultures。New York:Harper & Row。  new window
圖書論文
1.Huberman, A. M.、Miles, M. B.(1994)。Data management and analysis methods。Handbook of Qualitative Research。Thousand Oaks:London:Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE