臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：虛擬商店品質與購物分析
書刊名：品質學報
作者：池文海 引用關係／王明展 引用關係／林俊彥／林憬／蔡鴻玟
作者(外文)：Chih, Wen-hai／Wang, Ming-jaan／Lin, Chin-yen／Lin, Ching／Tsai, Hung-wen
出版日期：2014
卷期：21:3
頁次：頁149-171
主題關鍵詞：虛擬商店顧客導向；虛擬商店個性；虛擬商店品質；購買意圖；購買行為；Virtual store；Customer orientation；Personality；Quality；Purchase intention；Purchase behavior
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:9
  • 點閱點閱:10
有別於過去對電子商務經營的研究，大都只討論虛擬商店功能層面設計的部分，鮮少將顧客導向的概念融入虛擬商店的經營，經由419位過去六個月曾經瀏覽過虛擬商店的使用者，採用結構方程模式從事驗證，本文發現消費者不論是在實體商店或虛擬商店進行購物時購買意圖仍是引起購買行為的關鍵因素，然而虛擬商店的經營者雖無法與消費者進行面對面的接觸，但是仍可以以虛擬商店顧客導向之角度透過虛擬商店個性、虛擬商店品質進而影響購買意圖及購買行為。本研究試圖提供電子商務經營管理意涵與擬定及對應經營策略之參考依據。
Previous researches only studied the designs of function level for virtual store, seldom integrated the concept of customer orientation into the management of virtual store. This study takes the concept of customer orientation in the e-commerce environment. Four hundred and nineteen valid respondents were studied and structural equation modeling was adopted to verify the proposed model. Just like the physical store, purchase intention is the most crucial factor of purchase behavior for virtual store. The managers of virtual stores can influence both the purchase intention and purchase behavior of consumers through the customer orientation, personality, quality of virtual store.
期刊論文
1.Lee, E. J.、Park, J. K.(2009)。Online Service Personalization for Apparel Shopping。Journal of Retailing and Consumer Services，16(2)，83-91。  new window
2.Wu, S. I.(2006)。A Comparison of the Behavior of Different Customer Clusters towards Internet Bookstores。Information and Management，43(8)，986-1001。  new window
3.Thompson, T. S. H.、Yu, Y.(2005)。Online buying behaviour: a transaction cost economic perspective。Omega，33(5)，451-465。  new window
4.Close, A. G.、Kukar-Kinney, M.(2010)。Beyond buying: motivations behind consumers' online shopping cart use。Journal of Business Research，63(9/10)，986-992。  new window
5.D'Astous, A.、Levesque, M.(2003)。A scale for measuring store personality。Psychology Marketing，20(5)，455-569。  new window
6.Griffith, D. A.、Krampf, R. F.、Palmer, J. W.(2001)。The role of interface in electronic commerce: consumer involvement with print versus online catalogs。International Journal of Electronic Commerce，5(4)，135-153。  new window
7.Ho, L.-A.、Kuo, T.-H.、Lin, B.(2012)。The mediating effect of Website quality on Internet searching behavior。Computers in Human Behavior，28(3)，840-848。  new window
8.Tajeddini, K.、Trueman, M.(2012)。Managing Swiss hospitality: how cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry。International Journal of Hospitality Management，31(4)，1119-1129。  new window
9.Sunikka, A.、Bragge, J.(2012)。Applying text-mining to personalization and customization research literature--Who, what and where?。Expert Systems with Applications，39(11)，10049-10058。  new window
10.Poddar, A.、Donthu, N.、Wei, Y.(2009)。Web site customer orientations, web site quality, and purchase intentions: the role of Web site personality。Journal of Business Research，62(4)，441-450。  new window
11.Pimpakorn, N.、Patterson, P. G.(2010)。Customer-oriented behaviour of front-line service employees: the need to be both willing and able。Australasian Marketing Journal，18(2)，57-65。  new window
12.Montgomery, A. L.、Smith, M. D.(2009)。Prospects for personalization on the Internet。Journal of Interactive Marketing，23(2)，130-137。  new window
13.Kwon, K.、Kim, C.(2012)。How to design personalization in a context of customer retention: who personalizes what and to what extent?。The Role of Business Analytics in E-Commerce，11(2)，101-116。  new window
14.McKinney, Letecia N.(2004)。Creating a satisfying Internet shopping experience via atmospheric variables。International Journal of Consumer Studies，28(3)，268-283。  new window
15.Muller, B.、Chandon, J. L.(2003)。The impact of visiting a brand website on brand personality。Electronic Markets，13(3)，210-221。  new window
16.張紹勳(20010100)。企業對消費者電子商務之關係品質模式。廣告學研究，16，55-81。new window  延伸查詢new window
17.Roth, V. A.、Menor, L.(2003)。Insight into service operations management: a research agenda。Production and Operations Management，12(2)，145-164。  new window
18.Zhang, X.、Prybutok, V. R.、Strutton, D.(2007)。Modeling influences on impulse purchasing behaviors during online marketing transactions。The Journal of Marketing Theory and Practice，15(1)，79-89。  new window
19.Burke, Raymond R.(2002)。Technology and the customer interface: what consumers want in the physical and virtual store。Journal of the Academy of Marketing Science，30(4)，411-432。  new window
20.Quinn, James Brian、Anderson, Philip、Finkelstein, Sydney(1996)。Managing Professional Intellect: Making the Most of the Best。Harvard Business Review，74(2)，71-80。  new window
21.Gotlieb, J. B.、Grewal, D.、Brown, S. W.(1994)。Consumer satisfaction and perceived quality: complementary or divergent constructs?。Journal of Applied Psychology，79(6)，875-885。  new window
22.Quelch, J. A.、Klein, L. R.(1996)。The Internet and International Marketing。Sloan management Review，37(3)，60-75。  new window
23.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research，22(2)，130-142。  new window
24.Pitt, Leyland F.、Watson, Richard T.、Kavan, C. Bruce(1995)。Service Quality: A Measure of Information Systems Effectiveness。MIS Quarterly，19(2)，173-187。  new window
25.Yoo, Boonghee、Donthu, Naveen(2001)。Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (Sitequal)。Quarterly Journal of Electronic Commerce，2(1)，31-47。  new window
26.Meuter, Matthew L.、Ostrom, Amy L.、Roundtree, Robert I.、Bitner, Mary J.(2000)。Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters。Journal of Marketing，64(3)，50-64。  new window
27.Saxe, Robert、Weitz, Barton A.(1982)。The SOCO scale: A measure of the customer orientation of salespeople。Journal of Marketing Research，19(3)，343-351。  new window
28.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research，34(3)，347-356。  new window
29.Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management，44(3)，263-275。  new window
30.DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research，3(1)，60-95。  new window
31.Goodhue, Dale L.、Thompson, Ronald L.(1995)。Task-Technology Fit and Individual Performance。MIS Quarterly，19(2)，213-236。  new window
32.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
33.Mossholder, K. W.、Bennett, N.、Kemery, E. R.、Wesolowski, M. A.(1998)。Relationships between bases of power and work reactions: The mediational role of procedural justice。Journal of Management，24(4)，533-552。  new window
34.DeLone, William H.、McLean, Ephraim R.(2003)。The DeLone and McLean Model of Information Systems Success: A Ten-Year Update。Journal of Management Information Systems，19(4)，9-30。  new window
35.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
36.Kim, Changsu、Galliers, Robert D.、Shin, Namchul、Ryoo, Joo-Han、Kim, Jongheon(2012)。Factors influencing Internet shopping value and customer repurchase intention。Electronic Commerce Research and Applications，11(4)，374-387。  new window
37.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
38.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。  new window
39.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
40.Zeithaml, Valarie A.、Parasuraman, Ananthanarayanan、Malhotra, Arvind(2002)。Service quality delivery through Web sites: A critical review of extant knowledge。Journal of the Academy of Marketing Science，30(4)，362-375。  new window
41.Chen, Y. H.、Barnes, S.(2007)。Initial Trust and Online Buyer Behaviour。Industrial Management & Data Systems，107(1)，21-36。  new window
42.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。  new window
43.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
44.Thomas, R. W.、Soutar, G. N.、Ryan, M. M.(2001)。The Selling Orientation- customer Orientation (S.O.C.O.) Scale: A Proposed Short Form。Journal of Personal Selling & Sales Management，21(2)，63-69。  new window
會議論文
1.Ferrandi, J. M.、Falcy, F. S.、Kreziak, D.、Valette-Florence, P.(1999)。Aaker’s brand personality scale: a replication and a double methodological validation in a french setting。26th International Research Seminar in Marketing and the Third International Research Seminar on Marketing Communications and Consumer Behavior，240-259。  new window
圖書
1.資策會(1997)。電子商店經營管理指引。台北：經濟部商業司。  延伸查詢new window
2.Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavior。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
3.Engel, James F.、Blackwell, Roger D.、Kollat, David T.(1978)。Consumer Behavior。New York：Holt, Rinehart and Winston。  new window
4.Hewson, C.、Yule, P.、Laurent, D.、Vogel, C.(2003)。Internet research methods: A practical guide for the social and behavioral sciences。London：Sage。  new window
5.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
6.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
7.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
8.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
9.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.張維欽。臺灣虛擬商店購物規模持續成長，http://www.cepd.gov.tw/m1.aspx?sNo=0012144， 2009/03。  延伸查詢new window
圖書論文
1.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：411（臺灣：404，外國：7） ／ 本年度總使用人次：1520404 ／ 訪客人次（自102年09月）：67329146
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上