In the past years, the industry of Taiwan had become one of a crucial partner among global suppliers by using techniques and rapidly learning capabilities of experienced success. Facing the impact of structural change arising from international economy and trade, Taiwan's core competitiveness was no dominance, especially when compared to countries those who have advantages of low agrarian and labor cost. As a result, the manufactures began to construct a differentiated competitive advantages of providing value-added services and integrated solutions business models in order to shift low-margin production toward high performance profit. It's also the policy of promoting the harmonious development both in modern manufacture and service industry, as well as the strategic development for domestic industries. The painting industry which strongly connected with downstream applied industries was not only a crucial applied industry of chemistry, but a key bridging with other industries. Under the rigid environmental rules, low profits of domestic manufacturers, crucial techniques without autonomy, and the painting industry in Taiwan was about to encounter more strict obstacles. Accordingly, enterprises needed developing sustainable business by uniting service with valuable profits, expanding innovative service field, and orientating its crucial manage value as concentrating on customer service. The purpose of this study was to explore how to apply the servitization on an innovative and a valuable service model by examining individual companies regarding to its external environment and competitive superiority. By implementing means such as using value chains to integrate the aspect of manufacture and service, approaching strategy of symbiosis stricture, creating values of ICT (Information Communication Technology) on the application of its servitization, this study expected providing a reference for painting industry as innovating and transforming its service.