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題名：預期球隊表現對球員和球隊認同關係的影響--王建民和國民隊
書刊名：運動休閒管理學報
作者：高立學 引用關係
作者(外文)：Gau, Li-shiue
出版日期：2013
卷期：10:1
頁次：頁156-166
主題關鍵詞：美國職棒；球員認同；球迷；運動新聞報導；戰績；MLB；Player identification；Fan；Sports news；Team performance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:8
  • 點閱點閱:22
本研究目的為驗證假設：預期球隊表現好的觀眾會比預期球隊表現不好的觀眾，有較高的球員認同、球隊認同，同時球員認同和球隊認同的相關性也較高。研究方法採用實驗設計，讓受試者閱讀預期國民隊下一季會進入季後賽的正面或負面的報導為實驗介入，於2012年美國職棒例行賽開打前進行。以大學生為研究對象，隨機分派為兩組，一組64位閱讀正面報導，另一組57位閱讀負面報導。閱讀報導之後，填答球員認同與球隊認同量表（各6題，5點尺度）。以p = 0.10為顯著標準進行比較，結果顯示預期球隊表現會進入季後賽的族群比閱讀負面報導的族群，球隊認同程度較高 （2.32
The purpose of this study was to examine the hypothesis: those who predicted that their team would perform well would have higher player identification, team identification, and player-team association than those who predicted that their team would not perform well. Using positive versus negative news as an experimental intervention, the experimental research design was conducted before the 2012 MLB regular season. College students were recruited and randomly assigned into two groups: one group (64 participants) read positive news reports, and the other group (57 participants) read the negative reports. After reading the reports, participants answered player identification (6 items) and team identification (6 items) questions gauging their answers on a 5-point scale. Using p = 0.10 as the threshold to test the statistical difference, the comparison analyses showed that the group who read positive news had higher levels of player identification (2.63
期刊論文
1.Heere, B.、James, J. D.(2007)。Stepping outside the lines: Developing a multi-dimensional team identity scale based on social identity theory。Sport Management Review，10(1)，65-91。  new window
2.Cohen, J.(2001)。Defining identification: A theoretical look at the identification of audiences with media characters.Mass。Communication and Society，4(3)，245-264。  new window
3.Greenwald, A. G.、Ronis, D. L.(1978)。Twenty years of cognitive dissonance: Case study in the evolution of a theory。Psychological Review，85(1)，53-57。  new window
4.Wann, D. L.、Hamlet, M.、Wilson, T.、Hodges, J.(1995)。Basking in reflected glory, cutting off reflected failure, and cutting off future failure: The importance of group identification。Social Behavior and Personality: An International Journal，23(4)，377-388。  new window
5.高立學(20080600)。球隊認同低的人為什麼要觀賞球賽？。休閒運動期刊，7，87-96。  延伸查詢new window
6.高立學、洪庭筠(20100500)。國中生現場觀賞運動競賽和自尊關係之探討。臺灣運動心理學報，16，41-54。new window  延伸查詢new window
7.高立學、郭同堯(20091200)。打籃球和看籃球的關係。運動休閒餐旅研究，4(4)，90-102。new window  延伸查詢new window
8.Fink, J. S.、Trail, G. T.、Anderson, D. F.(2002)。An Examination of Team Identification: Which Motives Are Most Salient to Its Existence?。International Sports Journal，6(2)，195-207。  new window
9.Fisher, R. A.(1921)。On the "probable error" of a coefficient of correlation deduced from a small sample。Metron，1，3-32。  new window
10.James, J. D.、Ross, S. D.(2002)。The motives of sport consumers: A comparison of major and minor league baseball。International Journal of Sport Management，3(3)，180-198。  new window
11.Mahony, D. F.、Howard, D. R.、Madrigal, R.(2000)。Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty。Sport Marketing Quarterly，9(1)，15-25。  new window
12.Ashforth, B. E.、Mael, F. A.(1989)。Social Identity Theory & The Organization。Academy of Management Review，14(1)，20-39。  new window
13.Branscombe, Nyla R.、Wann, Daniel L.(1991)。The positive social and self concept consequences of sports team identification。Journal of Sport & Social Issues，15(2)，115-127。  new window
14.Wann, D. L.(1995)。Preliminary validation of the sport fan motivation scale。Journal of Sport & Social Issues，19(4)，337-396。  new window
15.Anderson, Rolph E.(1973)。Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance。Journal of Marketing Research，10(1)，38-44。  new window
16.Wann, Daniel L.、Branscombe, Nyla R.(1993)。Sports Fans: Measuring degree of identification with their team。International Journal of Sport Psychology，24(1)，1-17。  new window
17.Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior，24(1)，108-127。  new window
18.Cialdini, Robert B.、Borden, Richard J.、Thorne, Avril、Walker, Marcus Randall、Freeman, Stephen、Sloan, Lloyd Reynolds(1976)。Basking in reflected glory: Three (football) field studies。Journal of Personality and Social Psychology，34(3)，366-375。  new window
19.Smith, A. C. T.、Stewart, B.(2007)。The travelling fan: understand the mechanisms of sport fan consumption in a sport tourism setting。Journal of Sport & Tourism，12(3/4)，155-181。  new window
學位論文
1.許順凱(2008)。知覺球迷導向、球迷涉入、球隊認同與行為意圖關係之研究--以統一獅隊與La New熊隊為例(碩士論文)。雲林科技大學，雲林縣。  延伸查詢new window
2.王聖文(2010)。棒球迷球隊認同、社會資本及幸福感之關係(碩士論文)。亞洲大學。  延伸查詢new window
圖書
1.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。  new window
2.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
3.張春興(2006)。張氏心理學辭典。臺北市：臺灣東華。  延伸查詢new window
4.Tajfel, Henri(1981)。Human Groups and Social Categories: Studies in Social Psychology。Cambridge University Press。  new window
其他
1.民視(20120904)。國民拿下82勝，隊史首次勝率5成，http://tw.news.yahoo.com/國民拿下82勝-隊史首次勝率5成-071103614--mlb.html。  延伸查詢new window
2.林三豐(20110808)。建仔明獵熊，尋求復出首勝，http://www.libertytimes.com.tw/2011/new/aug/8/today-sp4.htm#。  延伸查詢new window
3.高立學(2012)。比較在台灣對中華和美國職棒觀賞動機及認同。  延伸查詢new window
4.賴意文(20110803)。王建民再度先發，國民不預設局數，http://tw.sports.yahoo.com/article/aurl/d/a/110803/36/7730.html。  延伸查詢new window
5.Wang, Chien-Ming(2012)。Washington Nationals，http://mlb.mlb.com/team/player.jsp?player_id=425426。  new window
 
 
 
 
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