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題名:瑞豐夜市行動導覽--豐YES
書刊名:全球商業經營管理學報
作者:劉豐榮林季萱謝閔涵
出版日期:2013
卷期:5
頁次:頁213-225
主題關鍵詞:瑞豐夜市行動導覽Ruifeng night marketMobile guidingWeb APP
原始連結:連回原系統網址new window
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飲食是人類維持生活的重要元素,台灣的夜市文化更是名揚國際,台灣的夜市除了有道地小吃之外,更匯集了許多異國的美食,可說是一場跨國的美食饗宴。本研究「豐YES」主要以夜市導覽為主軸,實地走訪高雄瑞豐夜市,並與鄰近的六合觀光夜市做更進一步的分析探討,詳細介紹瑞豐夜市的美食,利用最新的行動內容開發技術,來開發並提供玩家即時又方便的導覽工具,透過商家的整合及活動的企畫,希望能有效的促進消費,增加逛夜市樂趣,達成雙贏的成效。
Diet is one of the most important elements in human life and Taiwan's night market culture is even more famous in the world. In addition to Taiwanese night market snacks, it also gathers many exotic cuisines in Taiwan's night market. Therefore, it can be said to be a multinational food feast. In the study, FUN Yes, it is mainly based on the night market guide, actually visited Kaohsiung Ruifeng Night Market and compared with the neighboring Liuhe Night Market to do further analysis and discussion. In order to provide the details of cuisines in Ruifeng Night Market, we adopted the latest Mobile content development technology to develop real and easy guide tool for visitors. And, by integrating of shops and activities planning, we hope to effectively promote the consumption, to increase the fun in night market and finally achieve win-win results.
圖書
1.文淵閣工作室(2012)。用Dreamweaver CS6,我也會開發APP。碁峰資訊股份有限公司。  延伸查詢new window
其他
1.吳欣蓓,高珮娟,許慈庭(2012)。瑞豐夜市小吃行銷淺談,高雄高商。  延伸查詢new window
2.王靖惠,廖家瑋(2011)。高雄 "食" 尚不夜城--瑞豐六合大比拼,海青工商。  延伸查詢new window
3.高筱薇,莊媛婷,吳珮菁(2009)。觀光夜市YOUNG起來--以六合夜市與瑞豐夜市,高雄高商。  延伸查詢new window
4.CSDN內容中心(2012)。關於PhoneGap的12件事:基礎介紹,http://www.csdn.net/article/2012-03-26/313541。  延伸查詢new window
5.淺談QR條碼(QRCode)以及其應用想法,http://www.inside.com.tw/2011/01/12/qrcode。  延伸查詢new window
6.毅佳電腦科技股份有限公司(2010)。QR Code之應用與發展之現況,http://eblog.cisanet.org.tw/80366493/article/content.aspx?ArticleID=992。  延伸查詢new window
 
 
 
 
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