:::

詳目顯示

回上一頁
題名:影響消費者對自有品牌再購意願之前置因素與情境效果
書刊名:臺灣管理學刊
作者:吳立偉 引用關係林怡君
作者(外文):Wu, Li-weiLin, Yi-chun
出版日期:2013
卷期:13:1
頁次:頁27-53
主題關鍵詞:自有品牌滿意度價格意識品牌意識品質意識品牌熟悉度多樣化搜尋Private brandSatisfactionPrice consciousnessBrand consciousnessQuality consciousnessBrand familiarityVariety-seeking
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:24
  • 點閱點閱:14
期刊論文
1.黃明新(20070900)。探討服務品質及消費者因素對自有品牌購買意願之影響:以臺灣南部大型量販店為例。行銷評論,4(3),273-287。new window  延伸查詢new window
2.Ailawadi, K. L.、Pauwels, K.、Steenkamp, J. B. E. M.(2008)。Private-label use and store loyalty。Journal of Marketing,72(6),19-30。  new window
3.Palazón, M.、Delgado, E.(2009)。The moderating role of price consciousness on the effectiveness of price discounts and premium promotions。Journal of Product & Brand Management,18(4),306-312。  new window
4.李元恕、洪紹芸(20030600)。消費者特性與商店品牌購買關係之研究。商管科技季刊,4(2),205-227。new window  延伸查詢new window
5.Sen, S.、Johnson, E. J.(1997)。Mere-Possession Effects without Possession in Consumer Choice。Journal of Consumer Research,24(1),105-117。  new window
6.李奇勳(2008)。價格意識、品牌意識與熟悉度對商店品牌購買意願之影響。管理評論,27(3),21-40。new window  延伸查詢new window
7.Ailawadi, Kusum L.、Neslin, Scott A.、Gedenk, Karen(2001)。Pursuing the value-conscious consumer: store brands versus national brand promotions。Journal of Marketing,65(1),71-89。  new window
8.Oscar, G. B.、Mercedes, M. P.(2012)。Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty。Journal of Retailing,88(2),236-249。  new window
9.林隆儀、曾彥嘉(20040900)。產品類別特徵與產品資訊對私有品牌產品知覺品質的影響。行銷評論,1(1),75-103。new window  延伸查詢new window
10.Garretson, Judith A.、Fisher, Dan、Burton, Scot(2002)。Antecedents of private label attitude and national brand promotion attitude: Similarities and differences。Journal of Retailing,78(2),91-99。  new window
11.Bellizzi, J. A.、Krueckeberg, H. F.、Hamilton, J. R.、Martin, W. S.(1981)。Consumer Perceptions of National, Private, and Generic Brands。Journal of Retailing,57(4),56-70。  new window
12.Choi, J. B.、Kim, K.、Choi, I.、Yi, Y.(2006)。Variety-seeking tendency in choice for others: Interpersonal and intrapersonal causes。Journal of Consumer Research,32(4),590-595。  new window
13.Story, J.、Hess, J.(2006)。Segmenting Customer-brand Relations: Beyond the Personal Relationship Metaphor。Journal of Consumer Marketing,23(7),406-413。  new window
14.Mägi, Anne W.(2003)。Share of Wallet in Retailing: The Effects of Customer Satisfaction, Loyalty Cards and Shopper Characteristics。Journal of Retailing,79(2),97-106。  new window
15.吳長生(20110900)。外部線索對私有品牌知覺品質與知覺風險之影響。行銷評論,8(3),385-404。new window  延伸查詢new window
16.莊苑仙、蔡璧如、古朝維(20120900)。零售商自有品牌對商店權益與商店忠誠度之影響--與全國性品牌影響力比較。行銷評論,9(3),257-276。new window  延伸查詢new window
17.Baltas, G.、Argouslidis, P. C.(2007)。Consumer characteristics and demand for store brands。International Journal of Retail and Distribution Management,35,328-341。  new window
18.Beldona, S.、Wysong, S.(2007)。Putting the "brand" back into store brands: An exploratory examination of store brands and brand personality。Journal of Product and Brand Management,16,226-235。  new window
19.Chaniotakis, I. E.、Lymperopoulos, C.、Soureli, M.(2009)。A research model for consumers' intention of buying private label frozen vegetables。Journal of Food Products Marketing,15(2),152-163。  new window
20.Delgado-Ballester, E.、Navarro, A.、Sicilia, M.(2012)。Revitalising brands through communication messages: The role of brand familiarity。European Journal of Marketing,46(1),31-51。  new window
21.Geyskens, I.、Gielens, K.、Gijsbrechts, E.(2010)。Proliferating private label portfolios: How introducing economy and premium private labels influences brand choice。Journal of Marketing Research,47(5),791-807。  new window
22.Gooner, R. A.、Nadler, S. S.(2012)。Abstracting empirical generalizations from private label brand research。Journal of Marketing Theory and Practice,20(1),87-104。  new window
23.Hansen, K.、Singh, V.、Chintagunta, P.(2006)。Understanding store-brand purchase behavior across categories。Marketing Science,25(1),75-90。  new window
24.Holden, S. J. S.、Vanhuele, M.(1999)。Know the name, forget the exposure: Brand familiarity versus memory of exposure context。Psychology and Marketing,16,479-496。  new window
25.Jin, B.、Suh, Y. G.(2005)。Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context。Journal of Consumer Marketing,22,62-71。  new window
26.Krishen, A. S.、Bui, M.、Peter, P. C.(2010)。Retail Kiosks: How Regret and Variety Influence Consumption。International Journal of Retail & Distribution Management,38(3),173-189。  new window
27.Kukar-Kinney, M.、Walters, R. G.、MacKenzie, S. B.(2007)。Consumers responses to characteristics of price-matching guarantees: The moderating role of price consciousness。Journal of Retailing,83,211-221。  new window
28.Kwon, K. N.、Lee, M. H.、Kwon, Y. J.(2008)。The effect of perceived product characteristics on private brand purchases。Journal of Consumer Marketing,25,105-114。  new window
29.Mazumdar, T.、Monroe, K. B.(1990)。The Effects of buyers' intentions to learn price information on price encoding。Journal of Retailing,66,15-32。  new window
30.Patti, C. H.、Fisk, R. P.(1982)。National advertising, brands and channel control: A historical perspective with contemporary options。Journal of the Academy of Marketing Science,10,90-108。  new window
31.Sayman, S.、Hoch, S. J.、Raju, J. S.(2002)。Positioning of store brands。Marketing Science,21,378-397。  new window
32.Steenkamp, J. B. E. M.、Kumar, N.(2009)。Don't be undersold!。Harvard Business Review,87(12),90-95。  new window
33.Tam, J. L. M.(2008)。Brand familiarity: Its effects on satisfaction evaluations。Journal of Services Marketing,22(1),3-12。  new window
34.Trivedi, M.、Morgan, M. S.(2003)。Promotional evaluation and response among variety seeking segments。Journal of Product and Brand Management,12(6),408-425。  new window
35.Wang, H. M.、Kalwani, M. U.、Akcura, T.(2007)。A Bayesian multivariate poisson regression model of cross-category store brand purchasing behavior。Journal of Retailing and Consumer Services,14,369-382。  new window
36.吳長生、黃慧新、陳麒仁(20110200)。聯合成份品牌化策略對私有品牌評價之影響:產品知識與品牌-品質聯想性之干擾效果。臺灣管理學刊,11(1),69-89。new window  延伸查詢new window
37.Baltas, G.(1997)。Determinants of Store Brand Choice: A Behavioral Analysis。Journal of Product & Brand Management,6(5),315-324。  new window
38.Imperia, G.、Cunningham, I. C. M.、Hardy, A. P.(1982)。Generic Brands versus National Brands and Store Brands。Journal of Advertising Research,22(5),25-32。  new window
39.Dunne, D.、Narasimhan, C.(199905)。The New Appeal of Private Labels。Harvard Business Review,77(3),41-52。  new window
40.Feinberg, F. M.、Kahn, B. E.、McAlister, L.(199205)。Market Share Response when Consumers Seek Variety。Journal of Marketing Research,29,227-237。  new window
41.Hock, S. J.(1996)。How Should National Brands Think about Private Labels?。Sloan Management Review,37(2),89-102。  new window
42.Lin, C. Y.、Marshall, D.、Dawson, J.(2009)。Consumer attitudes towards a European retailer's private brand food products: An integrated model of Taiwanese consumers。Journal of Marketing Management,25(9/10),875-891。  new window
43.Park, J.、Stoel, L.(2005)。Effect of brand familiarity, experience and information on online apparel purchase。International Journal of Retail & Distribution Management,33(2),148-160。  new window
44.Van Trijp, Hans C. M.、Hoyer, Wayne D.、Inman, J. Jeffrey(1996)。Why switch? Product category: level explanations for true variety-seeking behavior。Journal of Marketing Research,33(3),281-292。  new window
45.Wansink, Brian、Kent, Robert J.、Hoch, Stephen J.(1998)。An Anchoring and Adjustment Model of Purchase Quantity Decisions。Journal of Marketing Research,35(1),71-81。  new window
46.Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
47.Zajonc, R. B.、Markus, H.(1982)。Affective and cognitive factors in preferences。Journal of Consumer Research,9(2),123-131。  new window
48.McAlister, L.(1982)。A Dynamic Attribute Satiation Model of Variety-Seeking Behavior。Journal of Consumer Research,9(2),141-150。  new window
49.Lattin, J. M.、McAlister, L.(1985)。Using a Variety-seeking Model to Identify Substitute and Complementary Relationships among Competing Products。Journal of Marketing Research,22(3),330-339。  new window
50.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
51.Homburg, C.、Giering, A.(2001)。Personal characteristics as moderators of the relationship between customer satisfaction and loyalty: An empirical analysis。Psychology & Marketing,18(1),43-66。  new window
52.Corstjens, M.、Lai, R.(2000)。Building store loyalty through store brands。Journal of Marketing Research,37(3),281-291。  new window
53.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
54.DelVecchio, Devon(2001)。Consumer Perceptions of Private Label Quality: the Role of Product Category Characteristics and Consumer Use of Heuristics。Journal of Retailing and Consumer Services,8(5),239-249。  new window
55.Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing,76(2),175-191。  new window
56.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。  new window
57.Mitchell, Vincent W.(1992)。Understanding Consumers' Behavior: Can Perceived Risk Theory Help?。Management Decision,30(3),26-31。  new window
58.Evanschitzky, Heiner、Wunderlich, Maren(2006)。An examination of moderator effects in the four-stage loyalty model。Journal of Service Research,8(4),330-345。  new window
59.Richardson, P. S.、Jain, A. K.、Dick, A.(1996)。Household Store Brand Proneness: A Framework。Journal of Retailing,72(2),159-185。  new window
60.Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services,11(4),247-258。  new window
61.Vaidyanathan, R.、Aggarwal, P.(2000)。Strategic brand alliances: Implications of ingredient branding for national and private label brands。Journal of Product and Brand Management,9(4),214-228。  new window
62.林隆儀、鄭博升(20051200)。價格促銷、品牌熟悉度與消費者知覺促銷利益對品牌評價的影響--以臺北市連鎖便利商店促銷活動為例。行銷評論,2(4),523-553。new window  延伸查詢new window
63.Baker, W.、Hutchinson, J. W.、Moore, D.、Nedungadi, P.(1986)。Brand familiarity and advertising: Effects on the evoked set and brand preference。NA-Advances in Consumer Research,13(1),637-642。  new window
64.Campbell, Margaret C.、Keller, Kevin Lane(2003)。Brand Familiarity and Advertising Repetition Effects。Journal of Consumer Research,30(2),292-304。  new window
65.Fan, Jessie X.、Xiao, Jing J.(1998)。Consumer decision-making styles of young-adult Chinese。The Journal of Consumer Affairs,32(2),275-294。  new window
66.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research,13(4),411-454。  new window
67.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。  new window
68.Bharati, P.、Chaudhury, A.(2004)。An empirical investigation of decision-making satisfaction in web-based decision support systems。Decision Support Systems,37(2),187-197。  new window
69.Ailawadi, Kusum L.、Keller, Kevin Lane(2004)。Understanding retail branding: Conceptual insights and research priorities。Journal of Retailing,80(4),331-342。  new window
70.Hirschman, Elizabeth C.(1980)。Innovativeness, Novelty Seeking, and Consumer Creativity。Journal of Consumer Research,7(3),283-295。  new window
71.Baumgartner, Hans、Steenkamp, Jan-Benedict E. M.(1996)。Exploratory Consumer Buying Behavior: Conceptualization and Measurement。International Journal of Research in Marketing,13(2),121-137。  new window
72.Raju, P. S.(1980)。Optimum stimulation level: its relationship to personality, demographics, and exploratory behavior。Journal of Consumer Research,7(3),272-282。  new window
73.Steenkamp, Jan-Benedict E. M.、Baumgartner, Hans(1992)。The role of optimum stimulation level in exploratory consumer behavior。Journal of Consumer Research,19(3),434-448。  new window
74.Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science,33(2),123-138。  new window
75.Verhoef, Peter C.(2003)。Understanding the effect of customer relationship management efforts on customer retention and customer share development。Journal of marketing,67(4),30-45。  new window
76.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
77.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
78.Menon, Satya、Kahn, Barbara E.(1995)。The impact of context on variety seeking in product choices。Journal of Consumer Research,22(3),285-295。  new window
79.Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research,38(1),131-142。  new window
80.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
81.Zeithaml, Valarie A.、Parasuraman, Ananthanarayanan、Malhotra, Arvind(2002)。Service quality delivery through Web sites: A critical review of extant knowledge。Journal of the Academy of Marketing Science,30(4),362-375。  new window
82.Magid, Julie Manning、Cox, Anthony D.、Cox, Dena S.(2006)。Quantifying Brand Image: Empirical Evidence of Trademark Dilution。American Business Law Journal,43(1),1-42。  new window
83.Sinha, Indrajit、Batra, Rajeev(1999)。The Effect of Consumer Price Consciousness on Private Label Purchase。International Journal of Research in Marketing,16(3),237-251。  new window
84.Gupta, Sunil、Cooper, Lee G.(1992)。The Discounting of Discounts and Promotion Thresholds。Journal of Consumer Research,19(3),401-411。  new window
85.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
86.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
87.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
88.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。  new window
89.Sprotles, George B.、Kendall, Elizabeth L.(1986)。A Methodology for Profiling Consumers' Decision-Making Styles。Journal of Consumer Affairs,20(2),267-279。  new window
90.Dhar, S. K.、Hoch, S. J.(1997)。Why Store Brand Penetration Varies by Retailer。Marketing Science,16(3),208-227。  new window
91.Söderlund, M.(2002)。Customer Familiarity and Its Effects on Satisfaction and Behavioral Intentions。Psychology & Marketing,19(10),861-880。  new window
92.Kahn, B. E.、Kalwani, M. U.、Morrison, D. G.(1986)。Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data。Journal of Marketing Research,23(2),89-100。  new window
93.Jain, A.、Dick, A.、Richardson, P.(1995)。Correlates of Store Brand Proneness: Some Empirical Observations。Journal of Product & Brand Management,4(4),15-22。  new window
94.Lee, D.、Hyman, M. R.(2008)。Hedonic and functional congruity between stores and private label brands。Journal of Marketing Theory and Practice,16,219-232。  new window
95.Veloutsou, C.、Gioulistanis, E.、Moutinho, L.(2004)。Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy。Journal of Product & Brand Management,13(4),228-241。  new window
圖書
1.Jaccard, J.、Wan, C. K.(1996)。LISREL Approaches to Interaction Effects in Multiple Regression。Thousand Oaks, CA:Sage Publications。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
QR Code
QRCODE