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題名：品牌形象、知覺價格、知覺品質與知覺價值對私有品牌購買意願之影響--以7-SELECT The Beer啤酒為例
書刊名：創新與管理
作者：吳長生 引用關係／袁家徹
作者(外文)：Wu, Paul C. S.／Yuan, Chia-che
出版日期：2016
卷期：12:1
頁次：頁77-110
主題關鍵詞：品牌形象；知覺價格；知覺品質；知覺價值；購買意願；私有品牌；Brand image；Perceived price；Perceived quality；Perceived value；Purchase intention；Private label brand
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:22
  • 點閱點閱:56
期刊論文
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2.Collins-Dodd, Colleen、Lindley, Tara(2003)。Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions。Journal of Retailing and Consumer Services，10(6)，345-352。  new window
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4.Romaniuk, Jenni、Sharp, Byron(2003)。Measuring brand perceptions: Testing quantity and quality。Journal of Targeting, Measurement and Analysis for Marketing，11(3)，218-229。  new window
5.林予雯、陳姿伶、蔣憲國(20130600)。消費者對便利商店自有品牌商品之購買涉入、品牌形象與購買行為研究：以7-SELECT為例。臺灣農學會報，14(3)，291-313。  延伸查詢new window
6.Burton, Scot、Lichtenstein, Donald R.、Netemeyer, Richard G.、Garretson, Judith A.(1998)。A Scale for Measuring Attitude Toward Private Label Products and Examination of Its Psychological and Behavioral Correlates。Journal of the Academy of Marketing Science，26(4)，293-306。  new window
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9.Hock, S. J.(1996)。How Should National Brands Think about Private Labels?。Sloan Management Review，37(2)，89-102。  new window
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14.Huang, J. H.、Lee, B. C. Y.、Ho, Shu Hsun(2004)。Consumer attitude toward gray market goods。International Marketing Review，21(6)，598-614。  new window
15.Narasimhan, C.、Wilcox, T. R.(1998)。Private-Label and the Channel Relationship: A Cross-Category Analysis。Journal of Business，71(4)，573-600。  new window
16.Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing，76(2)，175-191。  new window
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19.李銘章、陳繼銘(20130900)。消費者特徵及商店品牌忠誠對商店品牌產品購買行為之研究：以便利商店之飲料產品為例。行銷評論，10(3)，245-269。new window  延伸查詢new window
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21.Beneke, J.、Zimmerman, N.(2014)。Beyond private label panache: the effect of store image and perceived price on brand prestige。Journal of Consumer Marketing，31(4)，301-311。  new window
22.Diallo, M. F.、Chandon, J.-L.、Cliquet, G.、Philippe, J.(2013)。Factors influencing consumer behaviour towards store brands: evidence from the French market。International Journal of Retail & Distribution Management，41(6)，422-441。  new window
23.Nenycz-Thiel, M.、Romaniuk, J.(2014)。The real difference between consumers’ perceptions of private labels and national brands。Journal of Consumer Behaviour，13(4)，262-269。  new window
24.Olbrich, R.、Jansen, H. C.(2014)。Price-quality relationship in pricing strategies for private labels。Journal of Product & Brand Management，23(6)，429-438。  new window
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26.Boksberger, P. E.、Melsen, L.(2011)。Perceived value: a critical examination of definitions, concepts and measures for the service industry。Journal of Services Marketing，25(3)，229-240。  new window
27.Rizkallah, E. G.、Miller, H.(2015)。National versus private-label brands: dynamics, conceptual framework, and empirical perspective。Journal of Business & Economics Research，13(2)，123-136。  new window
28.Sethuraman, R.、Gielens, K.(2014)。Determinants of store brand share。Journal of Retailing，90(2)，141-153。  new window
29.Shukla, P.、Banerjee, M.、Adidam, P. T.(2013)。The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands。Journal of Consumer Behaviour，12，423-435。  new window
30.Sweeney, J. C.、Geoffrey, N. S.、Lester, W. J.(1999)。The role of retail environment。Journal of Retailing，75(1)，77-105。  new window
31.Vo, T. T. N.、Nguyen, C. T. K.(2015)。Factors influencing customer perceived quality and purchase intention toward private labels in the Vietnam market: the moderating effects of store image。International Journal of Marketing Studies，7(4)，51-63。  new window
32.Chaudhuri, A.(200205)。How brand reputation affects the advertising-brand equity link。Journal of Advertising Research，42(3)，33-43。  new window
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37.Bei, L. T.、Chiao, Y. C.(2001)。An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，14(1)，125-140。  new window
38.Petrick, J. F.、Backman, S. J.(2002)。An examination of the construct of perceived value for the prediction of golf travelers' intentions to revist。Journal of Travel Research，41(1)，38-45。  new window
39.Richardson, P. S.、Jain, A. K.、Dick, A.(1996)。Household Store Brand Proneness: A Framework。Journal of Retailing，72(2)，159-185。  new window
40.Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services，11(4)，247-258。  new window
41.Steenkamp, J. B. E. M.、Dekimpe, M. G.(1997)。The increasing power of store brands: Building loyalty and market share。Long Range Planning，30(6)，917-930。  new window
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43.Vaidyanathan, R.、Aggarwal, P.(2000)。Strategic brand alliances: Implications of ingredient branding for national and private label brands。Journal of Product and Brand Management，9(4)，214-228。  new window
44.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。  new window
45.Bentler, P. M.(1990)。Comparative fit indexes in structure models。Psychological Bulletin，107(2)，238-246。  new window
46.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-repots in organizational research: Problems and prospects。Journal of Management，12(4)，531-544。  new window
47.Shimp, T. A.、Bearden, W. O.(1982)。Warranty and other extrinsic cue effects on consumers’ risk perceptions。Journal of Consumer Research，9(6)，38-46。  new window
48.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
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50.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing，58(4)，28-36。  new window
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52.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。  new window
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54.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing，66(2)，120-141。  new window
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68.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
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70.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
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73.Kim, R.(2008)。Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices。International Journal of Consumer Studies，32(1)，49-58。  new window
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會議論文
1.Olson, J. C.、Jacoby, J.(1972)。Cue utilization in the quality perception process。The Third Annual Conference of the Association for Consumer Research。Iowa City, IA：Association for Consumer Research。167-179。  new window
2.Scott, J. E.(1994)。The measurement of information systems effectiveness: Evaluating a measuring instrument。The Fifteenth International Conference on Information Systems。Vancouver, British Columbia。111-128。  new window
圖書
1.Joreskog, K. G.、Sorbom, D.(1986)。LISREL Ⅵ: Analysis of linear structural relationships by maximum likelihood, instrumental variables, and least squares methods。Uppsula, Sweden：University of Uppsula Department of Statistics。  new window
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3.野口志雄、劉玫芬(1996)。價格破壞時代的自有商品戰略。台北：經濟部國際貿易局。  延伸查詢new window
4.Hayduk, Leslie Alec(1987)。Structural equation modeling with LISREL: Essentials and advances。Johns Hopkins University Press。  new window
5.Kotler, Philip、Keller, Kevin Lane(2012)。Marketing Management。Pearson Education。  new window
6.Jöreskog, Karl G.、Sörbom, Dag(1996)。LISREL 8: User's Reference Guide。Scientific Software International, Inc.。  new window
7.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
8.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Mason, OH：South-Western Thomson Learning。  new window
9.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate Data Analysis。Prentice-Hall。  new window
其他
1.7Net ENJOY飲酒趣(2014)。7Net ENJOY飲酒趣酒類產品介紹，http://enjoy.7net.com.tw/， 2014/05/09。  延伸查詢new window
圖書論文
1.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
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