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題名:Integrated Marketing Communication of Sport Event on the Influence of Destination Revisit Intention
書刊名:旅遊健康學刊
作者:羅旭壯
作者(外文):Luo, She-juang
出版日期:2015
卷期:14:1
頁次:頁59-75
主題關鍵詞:運動觀光行為意圖實證案例Sport tourismBehavioral intentCase studies
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:8
期刊論文
1.Hutton, J. G.(1996)。Integrated marketing communication and the evolution of marketing thought。Journal of Business Research,37(3),155-162。  new window
2.Pritchard, M.(2003)。The attitudinal and behavioural consequences of destination performance。Tourism Analysis,8(1),61-73。  new window
3.Gibson, H. J.(2003)。Sport tourism: An introduction to the special issue。Journal of Sport Management,17(3),205-213。  new window
4.Van de Vijver, F.、Hambleton, R. K.(1996)。Translating tests: Some practical guidelines。European Psychologist,1(2),89-99。  new window
5.Bodet, G.(2011)。Consumer behaviour in sport and events。European Sport Management Quarterly,11(2),193-195。  new window
6.Chen, N.、Funk, D. C.(2010)。Exploring destination image, experience and revisit intention: A comparison of sport and non-sport tourist perceptions。Journal of Sport & Tourism,15(3),239-259。  new window
7.Foster, J.(1990)。Working together: How companies are integrating their corporate communications。Public Relations Journal,46(9),18-19。  new window
8.Funk, D.、Jordan, J.、Ridinger, L.、Kaplanidou, K.(2011)。Capacity of mass participant sport events for the development of activity commitment and future exercise intention。Leisure Sciences,33(3),250-268。  new window
9.Hallmann, K.、Breuer, C.(2010)。Image fit between sport events and their hosting destinations from an active sport tourist perspective and its impact on future behaviour。Journal of Sport & Tourism,15(3),215-237。  new window
10.Mihalik, B. J.、Simonette, L.(1998)。Host perceptions of the 1996 summer Olympic Games-Year II。Festival Management and Event Tourism,5(1/2),9-19。  new window
11.Solberg, H. A.、Preuss, H.(2007)。Major sport events and long-term tourism impacts。Journal of Sport management,21(2),213-234。  new window
12.Stepchenkova, S.、Si Morrison, A. M.(2008)。Russia's destination image among American pleasure travelers: Revisiting Echtner and Ritchie。Tourism Management,29(3),548-560。  new window
13.Meehl, P. E.、Waller, N. G.(2002)。The Path Analysis Controversy: A New Statistical Approach to Strong Appraisal of Verisimilitude。Psychological Methods,7(3),283-300。  new window
14.Okamura, K.、Fukushige, M.(2010)。Differences in travel objectives between first-time and repeat tourists: An empirical analysis for the Kansai Area in Japan。International Journal of Tourism Research,12(6),647-664。  new window
15.Bigné, J. E.、Andreu, L.、Gnoth, J.(2005)。The Theme Park Experience: An Analysis of Pleasure, Arousal and Satisfaction。Tourism Management,26(6),833-844。  new window
16.Kaplanidou, K.(2007)。Affective event and destination image: Their influence on Olympic travelers' behavioral intentions。Event Management,10(2/3),159-173。  new window
17.Podsakoff, P. M.、MacKenzie, S. M.、Lee, J.、Podsakoff, N. P.(2003)。Common method variance in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
18.Gammon, Sean、Robinson, Tom(1997)。Sport And Tourism: A Conceptual Framework。Journal of Sport & Tourism,4(3),11-18。  new window
19.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research,28(3),784-807。  new window
20.Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research,25(2),186-192。  new window
21.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
22.Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。  new window
23.Huang, S. S.、Hsu, C. H. C.(2009)。Effects of travel motivation, past experience, perceived constraint, and attitude on revisit Intention。Journal of Travel Research,48(1),29-44。  new window
24.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
25.Lam, Long W.、Chan, Ka Wai、Fong, Davis、Lo, Freda(2011)。Does the look matter? The impact of casino servicescape on gaming customer satisfaction, intention to revisit, and desire to stay。International Journal of Hospitality Management,30(3),558-567。  new window
圖書
1.Tourism Bureau, Republic of China (Taiwan)(2002)。White paper on ecotourism。Taipei:Tourism Bureau, Republic of China。  new window
2.Griffin, J.(1995)。Customer loyalty: How to earn It and how to keep It。New York, NY:Lexington Books。  new window
3.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
4.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
圖書論文
1.Neirotti, L. D.(2003)。An introduction to sport and adventure tourism。Sport and adventure tourism。Haworth Press。  new window
 
 
 
 
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