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題名:整合行銷傳播與運動觀光對品牌形象影響之研究--以2007八卦山脈單車逍遙遊為例
書刊名:休閒暨觀光產業研究
作者:李城忠
作者(外文):Lee, Cheng-jong
出版日期:2009
卷期:4:1
頁次:頁101-115
主題關鍵詞:整合行銷傳播運動觀光品牌形象Integrated marketing communicationSport tourismBrand image
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:31
期刊論文
1.Hutton, J. G.(1996)。Integrated marketing communication and the evolution of marketing thought。Journal of Business Research,37(3),155-162。  new window
2.Schultz D. E.(1993)。How to Overcome the Barriers to Integration。Marketing News,7(19),16-17。  new window
3.Moriarty, S. E.(1994)。PR and IMC: The Benefits of Integration。Public Relations Quarterly,39(3),38-44。  new window
4.Gibson, H.、Attle, S.、Yiannakis, A.(1998)。Segmenting the sport tourist market: A life span perspective。Journal of Vacation Marketing,4(1),52-64。  new window
5.Roth, M.(1994)。Innovations in defining and measuring brand equity。Advances in Consumer Research,21,471-496。  new window
6.Alba, J. W.、Hutchinson, W. J.(1987)。Dimension of Consumer Expertise。Journal of Consumer Research,13(4),411-454。  new window
7.Laurent, G.、Kapferer, J. N.、Roussel, F.(1995)。The Underlying Structure of Brand Awareness Scrores。Marketing Science,14(3),170-179。  new window
8.Kurtzman, J.、Zauhar, J.(1997)。A wave in time: The sports tourism phenomena。Journal of Sport & Tourism,4(2),5-20。  new window
9.Hinch, T. D.、Higham, J. E. S.(2001)。Sport tourism: A framework for research。International Journal of Tourism Research,3(1),45-58。  new window
10.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。  new window
11.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。  new window
12.Gammon, Sean、Robinson, Tom(1997)。Sport And Tourism: A Conceptual Framework。Journal of Sport & Tourism,4(3),11-18。  new window
13.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
14.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
15.Steenkamp, Jan-Benedict E. M.、Ter Hofstede, Frenkel、Wedel, Michel(1999)。A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness。Journal of Marketing,63(2),55-69。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
17.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
18.Marsh, Herbert W.、Balla, John R.、McDonald, Roderick P.(1988)。Goodness-of-fit Indexes in Confirmatory Factor Analysis: The Effect of Sample Size。Psychological Bulletin,103(3),391-410。  new window
19.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
20.Mazursky, David、Jacoby, Jacob(1986)。Exploring the Development of Store Images。Journal of Retailing,62(2),145-165。  new window
21.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
22.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
23.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
24.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research,15(2),253-264。  new window
圖書
1.Steiger, J. H.(1989)。EZPATH: A Supplementary Module for SYSTAT and SYSGRATH。Evanston, IL:SYSTAT。  new window
2.Percy, L.(1997)。Strategies for Implementing Integrated Marketing Communications。Chicago:NTC Business Books。  new window
3.Standeven, Joy、de Knop, Paul(1999)。Sport Tourism。Human Kinetics。  new window
4.Roscoe, J. T.(1975)。Fundamental Research Statistics for the Behavioral Sciences。Holt, Rinehart and Winston。  new window
5.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
8.Kotler, Philip(2002)。Marketing Management。Prentice-Hall。  new window
9.Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。  new window
圖書論文
1.Duncan, T.、Caywood, C.(1996)。The Concept, Process, & Evolution of Integrated Marketing Communication。Integrated Communication: Synergy of Persuasive Voices。Mahwah, N.J.:Lawrence Erlbaum Associates。  new window
2.Neirotti, L. D.(2003)。An introduction to sport and adventure tourism。Sport and adventure tourism。Haworth Press。  new window
 
 
 
 
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