期刊論文| 1. | Styles, C.、Patterson, P. G.、Ahmed, F.(2008)。A relational model of export performance。Journal of International Business Studies，39(5)，880-900。   |
| 2. | Huang, L. T.、Cheng, T. C.、Farn, C. K.(2007)。The mediating effect of commitment on customer loyalty towards e-brokerages: An enhanced investment model。Total Quality Management and Business Excellence Journal，18(7)，751-770。 |
| 3. | Elg, U.(2007)。Market Orientation as Inter-firm Cooperation: An International Study of the Grocery Sector。European Management Journal，25(4)，283-297。 |
| 4. | Cadogan, J. W.、Cui, C. C.、Morgan, R. E.、Story, V. M.(2006)。Factors facilitating and impeding the development of export market-oriented behavior: A story of Hong Kong manufacturing exporters。Industrial Marketing Management，35(5)，634-647。 |
| 5. | Rothaermel, F. T.、Deeds, D. L.(2004)。Exploration and Exploitation Alliances in Biotechnology: A System of New Product Development。Strategic Management Journal，25(3)，201-221。 |
| 6. | Zhou, K. Z.、Brown, J. R.、Dev, C. S.(2009)。Market Orientation, Competitive Advantage, and Firm Performance: A Demand-based View。Journal of Business Research，62(11)，1063-1070。 |
| 7. | Akyol, A.、Akehurst, G.(2003)。An investigation of export performance variations related to corporate export market orientation。European Business Review，15(1)，5-19。 |
| 8. | Atuahene-Gima, K.、Slater, S. F.、Olson, E. M.(2005)。The contingent value of marketing review responsive and proactive market orientations for new product program performance。Journal of Product Innovation Management，22(6)，464-482。 |
| 9. | Cadogan, J. W.、Cui, C. C.、Li, E. K. Y.(2003)。Export market-oriented behavior and export performance: The moderating roles of competitive intensity and technological turbulence。International Marketing Review，20(5)，493-513。 |
| 10. | Cadogan, J. W.、Diamantopoulos, A.、Siguaw, J. A.(2002)。Export market-oriented activities: Their antecedents and performance consequences。Journal of International Business Studies，33(3)，615-626。 |
| 11. | Cadogan, J. W.、Kuivalainen, O.、Sundqvist, S.(2009)。Export market-oriented behavior and export performance: Quadratic and moderating effects under differing degrees of market dynamism and internationalization。Journal of International Marketing，17(4)，71-89。 |
| 12. | Cadogan, J. W.、Paul, N. J.、Salminen, R. T.、Puumalainen, K.、Sundqvist, S.(2001)。Key antecedents to "export" market-oriented behaviors: A cross-national empirical examination。International Journal of Research in Marketing，18(3)，261-282。 |
| 13. | Diamantopoulos, A.、Cadogan, J. W.(1996)。Internationalizing the market orientation construction: An in-depth interview approach。Journal of Strategic Marketing，4(1)，23-52。 |
| 14. | Elg, U.(2008)。Inter-firm market orientation and the influence of network and relational factors。Scandinavian Journal of Management，24(1)，55-68。 |
| 15. | Helfert, G.、Ritter, T.、Walter, A.(2002)。Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results。European Journal of Marketing，36(9/10)，1119-1139。 |
| 16. | Lin, X.(2005)。Local partner acquisition of managerial knowledge in international joint ventures: Focusing on foreign management control。Management International Review，45(2)，219-237。 |
| 17. | Madlberger, M.(2009)。What drives firms to engage in interorganizational information sharing in supply chain management?。International Journal of e-Collaboration，5(2)，18-42。 |
| 18. | Matanda, M. J.、Freeman, S.(2009)。Impact of perceived environmental uncertainty in export importer relationships and export performance improvement。International Business Review，18(1)，89-107。 |
| 19. | McDougall, Patricia Phillips、Oviatt, Benjamin M.(1996)。New venture internationalization, strategic change and performance: A follow-up study。Journal of Business Venturing，11(1)，23-40。 |
| 20. | Monferrer, Diego、Blesa, Andreu、Ripollés, María(2012)。Factors enhancing the choice of higher resource commitment entry modes in international new ventures。International Business Review，21(4)，648-666。 |
| 21. | Murray, J. Y.、Gao, G. Y.、Kotabe, M.、Zhou, N.(2007)。Assessing measurement invariance of export market orientation: A study of Chinese and non-Chinese firms in China。Journal of International Marketing，15(4)，41-62。 |
| 22. | Rose, G. M.、Shoham, A.(2002)。Export performance and market orientation: Establishing an empirical link。Journal of Business Research，55(3)，217-225。 |
| 23. | Zou, Huan、Ghauri, Pervez N.(2010)。Internationalizing by learning: The case of Chinese high-tech new ventures。International Marketing Review，27(2)，223-244。 |
| 24. | Cadogan, J. W.、Diamantopoulos, A.、de Mortanges, C. P.(1999)。A measure of export market orientation: Scale development and cross-cultural validation。Journal of International Business Studies，30(4)，689-707。 |
| 25. | Contractor, F. J.(2007)。Is International Business Good for Companies? The Evolutionary or Multi-Stage Theory of Internationalization vs. the Transaction Cost Perspective。Management International Review，47(3)，453-475。 |
| 26. | Hyvönen, S.、Tuominen, M.(2007)。Channel Collaboration, Market Orientation and Performance Advantages: Discovering Developed and Emerging Markets。The International Review of Retail, Distribution and Consumer Research，17(5)，423-445。 |
| 27. | Kafouros, M. I.、Buckley, P. J.、Sharp, J. A.、Wang, C. Q.(2008)。The role of internationalization in explaining innovation performance。Technovation，28(1/2)，63-74。 |
| 28. | Langerak, F.(2001)。The relationship between customer and supplier perceptions of the manufacturer's market orientation and its business performance。International Journal of Market Research，43(1)，43-62。 |
| 29. | Sanzo, M. J.、Santos, M. L.、Vázquez, R.、Álvarez, L. I.(2003)。The effect of market orientation on buyer-seller relationship satisfaction。Industrial Marketing Management，32(4)，327-345。 |
| 30. | Tiwana, A.(2008)。Do bridging ties complement strong ties? An empirical examination of alliance ambidexterity。Strategic Management Journal，29(3)，251-272。 |
| 31. | Sinkula, J. M.、Baker, W. E.、Noordewier, T. A.(1997)。A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior。Journal of the Academy of Marketing Science，25(4)，305-318。 |
| 32. | Armario, J. M.、Ruiz, D. M.、Armario, E. M.(2008)。Market Orientation and Internationalization in Small and Medium-Sized Enterprises。Journal of Small Business Management，46(4)，485-511。 |
| 33. | Popper, M.、Lipshitz, R.(1998)。Organizational learning mechanisms: A structural and cultural approach to organizational learning。The Journal of Applied Behavioral Science，34(2)，161-180。 |
| 34. | Howcroft, Barry、Hewer, Paul、Durkin, Mark(2003)。Banker-customer interactions in financial services。Journal of Marketing Management，19(9/10)，1001-1020。 |
| 35. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 |
| 36. | Tsai, W.、Ghoshal, S.(1998)。Social capital and value creation: The role of intrafirm network。Academy of Management Journal，41(4)，464-476。 |
| 37. | Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing，54(2)，1-18。 |
| 38. | Baker, William E.、Sinkula, James M.(1999)。The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance。Journal of the Academy of Marketing Science，27(4)，411-427。 |
| 39. | Uzzi, Brian(1997)。Social structure and competition in interfirm networks: The paradox of embeddedness。Administrative Science Quarterly，42(1)，35-67。 |
| 40. | Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing，57(3)，53-70。 |
| 41. | Slater, Stanley F.、Narver, John C.(1995)。Market Orientation and the Learning Organization。Journal of Marketing，59(3)，63-74。 |
| 42. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 |
| 43. | Tallman, Stephen B.、Li, Jiatao(1996)。Effects of international diversity and product diversity on the performance of multinational firms。Academy of Management Journal，39(1)，179-196。 |
| 44. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 |
| 45. | Nahapiet, Janine、Ghoshal, Sumantra(1998)。Social capital, intellectual capital, and the organizational advantage。Academy of Management Review，23(2)，242-266。 |
| 46. | Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。 |
| 47. | Calantone, R. J.、Cavusgil, S. T.、Zhao, Y.(2002)。Learning orientation, firm innovation capability, and firm performance。Industrial Marketing Management，31(6)，515-524。 |
| 48. | Meyer, John P.、Allen, Natalie J.(1991)。A three-component conceptualization of organizational commitment。Human Resource Management Review，1(1)，61-89。 |
| 49. | Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。 |
| 50. | Yli-Renko, Helena、Autio, Erkko、Sapienza, Harry J.(2001)。Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms。Strategic Management Journal，22(6/7)，587-613。 |
| 51. | Dyer, Jeffrey H.、Singh, Harbir(1998)。The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage。Academy of Management Review，23(4)，660-679。 |
| 52. | Taylor, C. R.、Kim, K. H.、Ko, E.、Park, M. H.、Kim, D. R.、Moon, H. I.(2008)。Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry。Industrial Marketing Management，37(7)，825-832。 |