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題名:運動贊助與產業關聯性之研究--以季賽型職業運動為例
書刊名:休閒保健期刊
作者:徐嘉良 引用關係王如鈺 引用關係莊濬詠
出版日期:2015
卷期:14
頁次:頁134-143
主題關鍵詞:運動贊助季賽型職業運動產業關聯性
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:109
期刊論文
1.Roy, D. P.、Cornwell, T. Bettina(2003)。Brand equity's influence on responses to event sponsorships。Journal of Product & Brand Management,12(6),377-393。  new window
2.Cornwell, T. B.、Pruitt, S. W.、Clark, M. J.(2005)。The Relationship between Major-League Sports, Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms。Journal of the Academy of Marketing Science,33(4),401-412。  new window
3.Johar, Gita Venkataramani、Pham, Michel Tuan(1999)。Relatedness, Prominence, and Constructive Sponsor Identification。Journal of Marketing Research,36(3),299-312。  new window
4.Mahony, D. F.、Howard, D. R.(2001)。Sport business in the next decade: A general overview of expected trends。Journal of Sport Management,15(4),275-296。  new window
5.許義雄(2001)。體育是國力的領先指標。國民體育季刊,30(3)=130,6-9。  延伸查詢new window
6.Stotlar, D. K.(1993)。Sponsorship and Olympic Winter Game。Sport Marketing Quarterly,2(3),35-43。  new window
7.Pitts, B. G.、Fielding, L. W.、Miller, L. K.(1994)。Industry segmentation theory and the sport industry: Developing a sport industry segment model。Sport Marketing Quarterly,3(1),15-24。  new window
8.陳鴻雁(19980300)。大眾傳播媒體在運動行銷扮演之角色。國民體育季刊,27(1)=116,11-16+108。  延伸查詢new window
9.Meek, Aifie(1997)。An estimate of the size and supported economic activity of the sports industry in the United States。Sport Marketing Quarterly,6(4),15-21。  new window
10.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
11.Wansink, B.、Ray, M. L.(1996)。Advertising strategies to increase usage frequency。Journal of Marketng,60(1),31-46。  new window
學位論文
1.謝學儀(2004)。中華職棒運動贊助效益之研究(碩士論文)。銘傳大學。  延伸查詢new window
2.呂振瑋(2008)。贊助商與賽事一致性在賽事認同對贊助效益影響之調節效果(碩士論文)。國立中央大學,桃園市。  延伸查詢new window
圖書
1.Catherwood, D. W.、Van Kirk, R. L.、Ernst & Young(1992)。The Complete Guide to Special Event Management。John Willey & Sons Inc.。  new window
 
 
 
 
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