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題名：城市因朦朧而美麗或因揭紗而驚艷？距離對外國人之城市意象的影響與其間形成機制之干擾
書刊名：觀光休閒學報
作者：卓信佑 引用關係／賴佩吟
作者(外文)：Chuo, Hsin-you／Lai, Pei-yin
出版日期：2013
卷期：19:3
頁次：頁207-231
主題關鍵詞：旅遊地意象；距離；意象形成機制；整體意象；Destination image；Distance；Image formation agents；Overall image
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:5
本研究之目的在驗證：外國人形成旅居國城市意象時，距離、意象形成機制與城市意象間存在的影響與干擾效果。本研究採立意抽樣取得由 156位日本在台留學生組成之研究樣本，並藉由結構化問卷蒐集樣本成員所提供對形成台中整體意象時有關之初級資料。經階層迴歸法分析所得之結果顯示：距離對城市意象具有顯著的負向影響效果；而意象形成機制中的有機機制則對距離與城市意象間的影響關係具有顯著的負向干擾效果。意即：距離的減少會讓外國人對旅居國城市產生較佳意象；然而，對於形成意象時特別受有機機制影響的人而言，距離的增加會讓他們產生較佳的城市意象。除闡釋研究結果之學術意義與管理意涵外，本研究亦提出可供城市意象經營者與未來研究參考之具體建議。
The purpose of this study is to examine the effects of distance and image formation agents on foreigners’ perception of a city. A sample consisting of 156 international students from Japan was obtained through a purposive sampling procedure. Quantitative data regarding Taichung city image were collected through structured questionnaires. Hierarchical regression analysis was performed to analyze the data. The results show that distance has a significant negative influence on city image, and the organic agents have a significant negative moderating effect between distance and city image. The results imply that distance tends to make foreigners form a negative city image; however, for those who pay close attention to organic agents, the moderating effect inverts negative-influenced relationship to be positive-influenced. Based on the results, academic implications and managerial applications were further discussed.
期刊論文
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研究報告
1.教育部統計處(2011)。大專校院附設華語文中心外籍學生人數--按校別、國別與性別分。  延伸查詢new window
2.教育部統計處(2012)。大專校院境外學生在臺留學/研習人數--按國別分。  延伸查詢new window
3.教育部統計處(2013)。大專校院境外學生在臺留學/研習人數--按國別分。  延伸查詢new window
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1.MacCannell, D.(1989)。The Tourist: A New Theory of the Leisure Class。New York：Schocken Books。  new window
2.Gunn, C. A.(1972)。Vacationscape: Designing tourist regions。Bureau of Business Research, University of Texas。  new window
3.Malhotra, N. K.(2004)。Marketing research: An applied orientation。Upper Saddle River, NJ：Prentice-Hall。  new window
4.蕭文龍(2009)。多變量分析最佳入門實用書：SPSS+LISREL。臺北：碁峰資訊。  延伸查詢new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
其他
1.交通部觀光局(2013)。101年來臺旅客按居住地分，http://admin.taiwan.net.tw/statistics/year.aspx?no=134， 2013/09/02。  延伸查詢new window
2.陳惠珍(2013)。地方大代誌--微電影行銷觀光府城發表幸福事務所，http://showbiz.chinatimes.com/showbiz/110511/122013072400053.html， 2013/09/03。  延伸查詢new window
圖書論文
1.King, B.(1994)。Australian attitudes to domestic and international resort holidays: A comparison of Fiji and Queensland。Tourism: The state of the art。Chichester：Wiley。  new window
2.Goodall, B.(1991)。Understanding holiday choice。Progress in tourism, recreation and hospitality management。London：Belhaven Press。  new window
 
 
 
 
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