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O.、O'Toole, W.、McDonnell, I.、Harris, R.(2002)。Festival and Special Event Management。John Wiley & Sons, Inc.。 | | 2. | Allen, J.、Harris, R.、McDonnell, I.、O'Toole, W.(2008)。Festival and Special Event Management。John Wiley & Sons。 | | 3. | Getz, Donald(1997)。Event Management and Event Tourism。Cognizant Communication Corporation。 | | 4. | Byrne, B. M.(1998)。Structural equation modeling with LISREL, PREL1S, and SIMPLIS: Basis concepts, applications and programming。Lawrence Erlbaum Associates。 | | 5. | Getz, Donald(1991)。Festivals, Special Events, and Tourism。New York, NY：Van Nostrand Reinhold Company。 | | 6. | Jackson, R.(1997)。Making special events fit in the 21st century。State College, PA：Champaign, IL：Venture Publishing：Sagamore Pub。 | | 7. | Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。 | | 8. | Byrne, B. 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