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題名:建立臺北市城市品牌之初探--以2014年來臺旅客在臺北市的旅遊動向與旅遊經驗調查為例
書刊名:觀光與休閒管理期刊
作者:曾薰瑤吳怡芳
作者(外文):Tseng, Shun-yaoWu, Iee-fung
出版日期:2016
卷期:4:特刊
頁次:頁71-84
主題關鍵詞:品牌印象觀光旅遊觀光調查Brand imageTourismTourism survey
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:9
期刊論文
1.Holbrook, M. B.(1983)。Using a structural model of halo effect to assess perceptual distortion due to affective overtones。Journal of Consumer Research,10(2),247-252。  new window
2.Johnson, M. D.、Gustafsson, A.、Andreassen, T. W.、Lervik, L.、Cha, J.(2001)。The Evolution and Future of National Customer Satisfation Index Models。Journal of Economic Psychology,22(2),217-245。  new window
3.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The effect of brand attitude and brand image on brand equity。Journal of Marketing Theory and Practice,9(3),61-75。  new window
4.Wirtz, Jochen、Bateson, John E. G.(1995)。An Experimental Investigation of Halo Effects in Satisfaction Measures of Service Attributes。International Journal of Service Industry Management,6(3),84-102。  new window
5.Hung, C. H.(2008)。The Effect of Brand Image on Public Relations Perceptions and Customer Loyalty。International Journal of Management,25(2),237-246。  new window
6.Yang, S. U.、Grunig, J. E.(2005)。Decomposing organizational reputation: The effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance。Journal of Communication Management,9(4),305-325。  new window
7.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management,9(1),7-23。  new window
8.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review,7(3),69-76。  new window
9.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
10.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
11.Hsieh, An‐Tien、Li, Chung‐Kai(2008)。The moderating effect of brand image on public relations perception and customer loyalty。Marketing Intelligence & Planning,26(1),26-42。  new window
12.Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。  new window
圖書
1.台北市觀傳局(2014)。2014年來臺旅客在臺北市之消費及動向調查。  延伸查詢new window
其他
1.台北市政府(2015)。民國105年臺北市政府觀光政策白皮書,http://www.taipei.gov.tw/ct.asp?xItem=120591&ctNode=13251&mp=l 12001。  延伸查詢new window
 
 
 
 
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