期刊論文1. | Holbrook, M. B.(1983)。Using a structural model of halo effect to assess perceptual distortion due to affective overtones。Journal of Consumer Research,10(2),247-252。 |
2. | Johnson, M. D.、Gustafsson, A.、Andreassen, T. W.、Lervik, L.、Cha, J.(2001)。The Evolution and Future of National Customer Satisfation Index Models。Journal of Economic Psychology,22(2),217-245。 |
3. | Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The effect of brand attitude and brand image on brand equity。Journal of Marketing Theory and Practice,9(3),61-75。 |
4. | Wirtz, Jochen、Bateson, John E. G.(1995)。An Experimental Investigation of Halo Effects in Satisfaction Measures of Service Attributes。International Journal of Service Industry Management,6(3),84-102。 |
5. | Hung, C. H.(2008)。The Effect of Brand Image on Public Relations Perceptions and Customer Loyalty。International Journal of Management,25(2),237-246。 |
6. | Yang, S. U.、Grunig, J. E.(2005)。Decomposing organizational reputation: The effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance。Journal of Communication Management,9(4),305-325。 |
7. | Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management,9(1),7-23。 |
8. | Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review,7(3),69-76。 |
9. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
10. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 |
11. | Hsieh, An‐Tien、Li, Chung‐Kai(2008)。The moderating effect of brand image on public relations perception and customer loyalty。Marketing Intelligence & Planning,26(1),26-42。 |
12. | Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。 |