This study examines the relationship among weather, operation performance, and stock price in Taiwanese hospitality industry. With the global prevalence of leisure and tourism, many countries heavily focus on the development of hospitality industry. In the meanwhile, weather plays a key role that influenced the operation performance, revenue, and even stock price in this industry. The empirical results of this study indicate that weather has no directly influence on ROA and ROE, but has significant influence on Stock Returns. Hospitality Stock Returns have positive correlation with temperature and cloud cover, and negative correlation with rainfall. It means Hospitality Stock Returns have better performance when weather is high temperature and cloudy, whereas worse performance when it rains. ROA has positive correlation with ROE, furthermore, ROA and ROE both have positive correlations with Hospitality Stock Returns. By this study, we could provide an understanding of operation performance caused by weather conditions on different types of hospitality industries, and specific trading decisions for extensive investors. The results may contribute to help in developing successful marketing strategies and policies on different weather conditions for the hospitality manager wishing to attract consumers in different way.