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題名:從知覺價值觀點探討行動應用程式使用之前因變數
書刊名:顧客滿意學刊
作者:劉明德 引用關係吳鈺萍徐廷枋
作者(外文):Liu, Ming-teWu, Yu-pingHsu, Ting-fang
出版日期:2016
卷期:12:2
頁次:頁213-234
主題關鍵詞:行動應用程式知覺價值承諾實際行為Mobile applicationPerceived valueCommitmentActual behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:16
本研究以顧客知覺價值為基礎,探討使用者在使用行動應用程式(App)的情境下,對情感承諾、計算承諾、實際使用之間的關係。本研究共收集408筆有效之問卷,並以結構方程式驗證假說。經實證與分析結果發現:(1)顧客的知覺價值對情感承諾及計算承諾皆具有顯著正向影響;(2)顧客的情 感承諾及計算承諾對實際行為皆具顯著正向影響。最後本研究依據建立之架構及實證結果,提出若干管理實務之意涵及後續研究之建議。
This study explores the relationships among perceived value, affective commitment, calculative commitemt, and actual behavior of consumers in the context of mobile application. A total of 408 valid samples were collected. This study used SEM (structural equation modeling) to analysis the data. The empirical results indicated that (1) perceived value (functional value, emotional value, social value and monetary value) have a significant and positive effect on affective commitment and calculative commitment, respectively. (2) Affective commitment and calculative commitment have a significant and positive effect on actual behavior.
期刊論文
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學位論文
1.Duman, Teoman(2002)。A Model of Perceived Value for Leisure Travel Products(博士論文)。The Pennsylvania State University,University Park, PA。  new window
圖書
1.Li, D.(2002)。Web Site? Investigating the Continuous Use of Information Systems from a Relationship Perspective。Lubbock, TX:Texas Tech University。  new window
2.Nusair, K.(2007)。A Model of Commitment in B-to-C Travel Context: A Structural Equation Modeling。Columbus, OH:Ohio State University。  new window
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其他
1.財團法人臺灣網路資訊中心(2015)。線上影音、App使用成長隱私擔憂日增,http://www.twnic.net.tw/NEWS4/139.pdf, 2015/12/16。  延伸查詢new window
2.資策會創新應用服務研究所(2012)。臺灣民眾行動裝置應用程式使用行為與偏好,http://www.find.org.tw/market_info.aspx?n_ID=7156, 2012/09/12。  延伸查詢new window
3.(2012)。App大衝擊電子商務改頭換面,http://www.ectimes.org.tw/Shownews.aspx?id=120304230905, 2012/03/05。  new window
 
 
 
 
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