台灣日治時期所留下來之建築頗多，建築風貌極具特色。本研究在探討遊客對於日治時期建築之遺產意象、及其重遊意願。本研究採問卷調查方式，便利抽樣取得313份有效問卷。研究結果發現：遺產意象經因素分析，可分為「人文取向」、「特色取向」、「藝術取向」、「環境取向」等四個因素構面。遊客社經背景與旅遊特性對遺產意象有直接影響關係；但對重遊意願並無直接影響關係。若以邏輯斯迴歸方法分析遊客的遺產意象對重遊意願的影響，發現人文取向意象樂深度者，其重遊意願也越高。顯示建構遊客的人文取向意象深度，有助於提高其重遊意願，相對也可以帶動當地文化遺產的觀光價值。

The buildings in Taiwan during the Japanese colonial period were very unique architectural style. This study investigated the tourists' heritage image of the architecture, and their revisiting willingness. This study used a questionnaire to obtain 313 valid questionnaires. The results showed that the heritage image can be divided into the four factors of the cultural orientation, specialty orientation, art orientation, and environmental orientation. Tourist's socio-economic background and travel characteristics had a direct impact on the heritage image: but revisiting willingness did not directly affect the relationship. In terms of logistic regression analysis of the heritage image of tourists revisiting willingness, it found that more cultural orientation image, the higher of the willingness to revisit. It is necessarily to construct the visitors' image of cultural orientation, to improve their willingness to revisit. Comparatively, it can drive the value of cultural heritage in destination tourism.