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題名:消費展服務品質、觀展動機與行為意圖之關聯:兼論觀展動機之干擾效果
書刊名:管理資訊計算
作者:王美雅何如雯
作者(外文):Wang, Mei-yaHe, Ru-wun
出版日期:2022
卷期:11:2
頁次:頁36-48
主題關鍵詞:展覽服務品質參觀者動機總體滿意度行為意圖Exhibition service qualityVisitors' motivationOverall satisfactionBehavioral intentions
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:73
  • 點閱點閱:4
期刊論文
1.Lewis, B. R.、Mitchell, Vincent W.(1991)。Defining and Measuring the Quality of Customer Service。Marketing Intelligence & Planning,8(6),11-17。  new window
2.Bello, D. C.、Barczak, G. J.(1990)。Using industrial trade shows to improve new product development。The Journal of Business and Industrial Marketing,5(2),43-56。  new window
3.廖則竣、江志卿(20050100)。網站服務品質、顧客滿意度及後續行為意圖之探討:以網路購物為例。管理與系統,12(1),23-47。new window  延伸查詢new window
4.Hansen, K.(2004)。Measuring performance at trade shows scale development and validation。Journal of Business Research,57(1),1-13。  new window
5.顧志文、曾聖文、曾淑穎(20130900)。展覽的服務品質構面:以臺北世界貿易中心消費展為例。東亞論壇,481,1-14。new window  延伸查詢new window
6.林俊昇(20050600)。不同類型遊客的遊憩動機與滿意度對重遊意願之關聯性分析--以渡假型休閒農場為例。戶外遊憩研究,18(2),25-47。new window  延伸查詢new window
7.Bitner, M. J.(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Response。Journal of Marketing,54(2),69-82。  new window
8.De Ruyter, K.、Bloemer, J.、Peeters, P.(1997)。Merging service quality and service satisfaction: An empirical test of an integrative model。Journal of Economic Psychology,18(4),387-406。  new window
9.Armitage, Christopher J.、Conner, Mark(1998)。Extending the Theory of Planned Behavior: A Review and Avenues for Further Research。Journal of Applied Social Psychology,28(15),1429-1464。  new window
10.Severt, D.、Wang, Y.、Chen, P.-J.、Breiter, D.(2007)。Examining the motivation, perceived performance, and behavioral intentions of convention attendees: evidence from a regional conference。Tourism Management,28(2),399-408。  new window
11.Jung, Mihae(2005)。Determinants of exhibition service quality as perceived by attendees。Journal of Convention & Event Tourism,7(3/4),85-98。  new window
12.Lehtinen, Jarno R.、Lehtinen, Uolevi(1991)。Two Approaches to Service Quality Dimensions。The Service Industries Journal,11(3),287-303。  new window
13.Smith, Timothy M.、Smith, Paul M.(1999)。Distributor and End-User Trade Show Attendance Objectives: An Opportunity for Adaptive Selling。Forest Products Journal,49(1),23-29。  new window
14.張淑青(20101200)。展覽服務品質量表的發展與驗證。行銷科學學報,6(2),165-184。new window  延伸查詢new window
15.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
16.Garvin, David A.(1984)。What Does "Product Quality" Really Mean?。Sloan Management Review,26(1),25-43。  new window
17.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
18.Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing,9(4),5-17。  new window
19.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
20.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
21.Day, Ralph L.(1977)。Extending the concept of consumer satisfaction。Advances in Consumer Research,4(1),149-154。  new window
22.莊世杰、黃千容、黃淑花(20150600)。觀展者動機與觀展績效關係之研究--以品牌忠誠度為干擾變數。商業現代化學刊,8(1),67-89。new window  延伸查詢new window
23.鄧欣潔(20111200)。臺北探索館觀眾參觀動機與學習滿意度之調查研究。國立臺灣博物館學刊,64(4),69-87。  延伸查詢new window
24.顏雅真、劉平君(20200700)。看門道還是湊熱鬧?--文創展之觀展經驗研究。南華社會科學論叢,8,91-133。  延伸查詢new window
25.劉家瑜(2020)。科技化、永續化、娛樂化、Lifestyle--四大趨勢遇見新會展產業。貿易雜誌,345,28-33。  延伸查詢new window
26.Gopalakrishna, S.、Malthouse, E. C.、Lawrence, J. M.(2017)。Managing customer engagement at trade shows。Industrial Marketing Management,81,99-114。  new window
27.Osman Gani, M.、Faroque, A.、Takahashi, Y.、Mortazavi, S.(2021)。Virtual Trade Shows: Past Assessment, Present Status, and Future Prospects。International Business and Entrepreneurship Development,13(3/4),286-310。  new window
28.Sarmento, M.、Simões, C.(2019)。Trade fairs as engagement platforms: the interplay between physical and virtual touch points。European Journal of Marketing,53(9),1782-1807。  new window
29.Sarmento, M.、Simoes, C.(2018)。The evolving role of trade fairs in business: A systematic literature review and a research agenda。Industrial Marketing Management,73,154-170。  new window
30.Smith, P. M.、Hama, K.、Smith, T. M.(2001)。Japanese attendee objectives for building products trade shows: a cross-national comparison。Forest Products Journal,51(11/12),78-83。  new window
31.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
32.Ajzen, Icek、Driver, Beverly L.(1991)。Prediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior。Leisure Sciences: An Interdisciplinary Journal,13(3),185-204。  new window
33.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
34.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
學位論文
1.徐嬌春(2009)。休閒產業遊客遊憩動機、遊憩體驗、滿意度與忠誠度之關連性研究--以飛牛牧場為例(碩士論文)。中華大學。  延伸查詢new window
2.劉佳綾(2005)。消費者參觀商展動機、態度、涉入與購買意向關係之研究(碩士論文)。東吳大學,台北市。  延伸查詢new window
3.吳興蘭(2002)。國際展覽行銷策略分析--以交易成本為架構(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.溫月(火求)(1995)。如何參加國外展覽。台北:中華民國對外貿易發展協會。  延伸查詢new window
2.Ajzen, I.(1985)。From intentions to actions: A theory of planned behavior Action control。Springer。  new window
3.姚晤毅(2005)。展覽行銷聖經。中國生產力中心。  延伸查詢new window
 
 
 
 
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