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題名:線上品牌社群顧客投入經驗對虛擬社群感之影響
書刊名:創新與管理
作者:包倩華耿慶瑞 引用關係蔡榮發 引用關係
作者(外文):Pao, Chien-huaKeng, Ching-juiTsai, Jung-fa
出版日期:2017
卷期:13:3
頁次:頁1-41
主題關鍵詞:品牌社群顧客投入自我強化自尊虛擬社群感Brand fan pageCustomer engagementSelf-enhancementSelf-esteemSense of virtual community
原始連結:連回原系統網址new window
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  • 點閱點閱:90
期刊論文
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5.Van Doorn, J.(2011)。Customer Engagement: Essence, Dimensionality and Boundaries。Journal of Service Research,14(3),280-282。  new window
6.Vivek, S. D.、Beatty, S. E.、Morgan, R. M.(2012)。Consumer Engagement: Exploring Customer Relationships beyond Purchase。Journal of Marketing Theory and Practice,20(2),127-146。  new window
7.Tsai, Hsien-Tung、Huang, Heng-Chiang、Chiu, Ya-Ling(2012)。Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents。Journal of Business Research,65(5),676-684。  new window
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24.Greenwood, D. N.、Long, C. R.(2011)。Attachment, belongingness needs, and relationship status predict imagined intimacy with media figures。Communication Research,38(2),278-297。  new window
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26.Blanchard, A. L.(2008)。Testing a Model of Sense of Virtual Community。Computers in Human Behavior,24(5),2107-2123。  new window
27.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
28.Luo, X. M.(2005)。How does shopping with others influence impulsive purchasing?。Journal of Consumer Psychology,15(4),288-294。  new window
29.Rucker, D. D.、Galinsky, A. D.(2008)。Desire to acquire: Powerlessness and compensatory consumption。Journal of Consumer Research,35(2),257-267。  new window
30.Malär, Lucia、Krohmer, Harley、Hoyer, Wayne D.、Nyffenegger, Bettina(2011)。Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self。Journal of Marketing,75(4),35-52。  new window
31.Phan, M.(2011)。Do social media enhance consumer's perception and purchase intentions of luxury fashion brand?。The Journal for Decision Makers,36(1),81-84。  new window
32.Koh, J.、Kim, Y. G.(2003)。Sense of virtual community: Conceptual framework and empirical validation。International Journal of Electronic Commerce,8(2),75-94。  new window
33.Tsai, Wan-Hsiu Sunny、Men, Linjuan Rita(2013)。Motivations and antecedents of consumer engagement with brand pages on social networking sites。Journal of Interactive Advertising,13(2),76-87。  new window
34.De Angelis, Matteo、Bonezzi, Andrea、Peluso, Alessandro M.、Rucker, Derek D.、Costabile, Michele(2012)。On braggarts and gossips: a self-enhancement account of word-of-mouth generation and transmission。Journal of Marketing Research,49(4),551-563。  new window
35.Krämer, N. C.、Winter, S.(2008)。Impression management 2.0: The relationship of self-esteem, extraversion, self-efficacy, and self-presentation within social networking sites。Journal of Media Psychology: Theories, Methods, and Applications,20(3),106-116。  new window
36.Hollebeek, Linda D.、Glynn, Mark S.、Brodie, Roderick J.(2014)。Consumer brand engagement in social media: Conceptualization, scale development and validation。Journal of Interactive Marketing,28(2),149-165。  new window
37.Abfalter, D.、Zaglia, M. E.、Mueller, J.(2012)。Brand (related) communities embedded in social networks。Journal of Business Research,66(2),216-223。  new window
38.Borle, S.、Dholakia, U.、Singh, S.、Durham, E.(2012)。An empirical investigation of the impact of Facebook fan page participation on customer behavior。Marketing Science,52(2),1-36。  new window
39.Brodie, R. J.、Hollebeek, L. D.(2011)。Advancing and consolidating knowledge about customer engagement。Journal of Service Research,14(3),283-284。  new window
40.Brown, J. D.、Brown, M. A.(2011)。Self-reflection and feelings of self-worth: When Rosenberg meets Heisenberg。Journal of Experimental Social Psychology,47(6),1269-1275。  new window
41.Cabiddu, F.、De Carlo, M.、Piccoli, G.(2014)。Social media affordances: Enabling customer engagement。Annals of Tourism Research,48,175-192。  new window
42.Chia, S. C.、Poo, Y. L.(2009)。Media, celebrities, and fans: An examination of adolescent media usage and involvement with entertainment culture。Journalism and Mass Communication Quarterly,86(1),23-44。  new window
43.Christoph, R.、Felix, K.、Suparna, G.、Helmut, K.(2013)。Tweeting to feel connected: A model for social connectedness in online social networks。Journal of Human-Computer Interaction,29(10),670-687。  new window
44.Corbett, S.(2011)。Curation nation: How to win in a world where consumers are creators。Prometheus,29(2),184-187。  new window
45.Derrick, J. L.、Gabriel, S.、Tippin, B.(2008)。Parasocial relationships and self-discrepancies: Faux relationships have benefits for low self-esteem individuals。Personal Relationships,15(2),261-280。  new window
46.Eisingerich, A. B.、Chun, H. H.、Liu, Y.、Jia, H. M.、Bell, S. J.(2015)。Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth。Journal of Consumer Psychology,25(1),120-128。  new window
47.Gregg, A. P.、Hepper, E. G.、Sedikides, C.(2011)。Quantifying self-motives: Functional links between dispositional desires。European Journal of Social Psychology,41(7),840-852。  new window
48.Holtz, S.(2012)。A matter of substance: The problem isn't information overload--it's filter failure。Communication World,29(1),14-19。  new window
49.Jaakkola, E.、Alexander, M.(2014)。The role of customer engagement behavior in value cocreation: A service system perspective。Journal of Service Research,17(3),247-261。  new window
50.Jones, S.、Fox, S.(2009)。Generations online in 2009。Journal of Retailing,88(3),384-398。  new window
51.Kobayashi, C.、Brown, J. D.(2003)。Self-esteem and self-enhancement in Japan and America。Journal of Cross-Cultural Psychology,34(5),567-580。  new window
52.North, A. C.、Sheridan, L.、Maltby, J.、Gillett, R.(2007)。Attributional style, self-esteem, and celebrity worship。Media Psychology,9(2),291-308。  new window
53.Poston, B.(2009)。An exercise in personal exploration: Maslow's hierarchy of needs。The Surgical Technologist,347-353。  new window
54.Riedll, C.、Köbler, F.、Goswami, S.、Krcmar, H.(2013)。Tweeting to feel connected: A model for social connectedness in online social networks。International Journal of Human-Computer Interaction,29(10),670-687。  new window
55.Riketta, M.、Ziegler, R.(2006)。Self-ambivalence and self-esteem。Current Psychology,25(3),192-211。  new window
56.Steinberg, M.、Ullmann, N.、Brehm, J.(2011)。A social interaction taxonomy: Classifying user interaction tasks in Web applications。The Third International Conference on Mobile, Hybrid, and On-line Learning,23(2),25-30。  new window
57.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
58.Festinger, L.(1954)。A theory of social comparison process。Human Relations,7(2),117-140。  new window
59.Colliander, J.、Dahlen, M.(2011)。Following the fashionable friend: The power of social media weighing publicity effectiveness of blogs versus online magazines。Journal of Advertising Research,51(1),313-320。  new window
60.Keng, C. J.、Ting, H. Y.、Chen, Y. T.(2011)。Effects of virtual-experience combinations on consumer-related "sense of virtual community"。Internet Research,21(4),408-434。  new window
61.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
62.Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing,73(5),30-51。  new window
63.Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce,15(1),49-74。  new window
64.McWilliam, Gil(2000)。Building Stronger Brands Through Online Communities。MIT Sloan Management Review,41(3),43-54。  new window
65.Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly,29(1),35-57。  new window
66.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
67.Bijmolt, Tammo H. A.、Leeflang, Peter S. H.、Block, Frank、Eisenbeiss, Maik、Hardie, Bruce G. S.、Lemmens, Aurélie、Saffert, Peter(2010)。Analytics for Customer Engagement。Journal of Service Research,13(3),341-356。  new window
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69.van Doorn, Jenny、Lemon, Katherine N.、Mittal, Vikas、Nass, Stephan、Pick, Doreén、Pirner, Peter、Verhoef, Peter C.(2010)。Customer Engagement Behavior: Theoretical Foundations and Research Directions。Journal of Service Research,13(3),253-266。  new window
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會議論文
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圖書
1.Rosenbaum, S. C.(2011)。Curation nation: How to win in a world where consumers are creators: why the future of content is context。New York, NY:McGraw-Hill。  new window
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單篇論文
1.Hoffman, D. L.,Novak, T. P.(2013)。Online experience in social media: Two paths to feeling close and connected(1990005)。  new window
圖書論文
1.Roberts, L. D.、Smith, L. M.、Pollock, C.(2002)。Mooing Till the Cows Come Home: The search for sense of community in virtual environments。Psychological sense of community: Research, applications, and implications。NY:Kluwer Academic/Plenum Publishers。  new window
 
 
 
 
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