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題名：The Impact of Cause-related Marketing on Store Switching: An Analysis of the Chain Convenience Stores in Taiwan
書刊名：Corporate Management Review
作者：Cheng, Hui Wen／Chien, Chin-lung／Woodburne, Paul R.
出版日期：2017
卷期：37:2
頁次：頁87-126
主題關鍵詞：Cause-related marketing；Markov chain model；Steady-state market shares；Store loyalty；Store switching；Retailing
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:10
  • 點閱點閱:5
期刊論文
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其他
1.Cone Communications(2015)。New cone communications research confirms millennials as America's most ardent CSR supporters, but marked differences revealed among this diverse generation，http://www.conecomm.com/2015-cone-communications-millennial-csrstudy-pdf。  new window
2.Commerce Development Research Institute, Industry Research Group(2012)。The current status and future trends of chain convenience store industry，http://ciis.cdri.org.tw/files/attachment/0C010674458065462325/%E5%8F%B0%E7%81%A32011%E5%B9%B4%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97%E5%B8%82%E5%A0%B4%E7%8F%BE%E6%B3%81%E8%88%87%E8%B6%A8%E5%8B%A2%E8%A7%A3%E6%9E%90(20120110).pdf。  new window
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圖書論文
1.Ajzen, Icek、Fishbein, Martin(2005)。The Influence of Attitudes on Behavior。The Handbook of Attitudes。Lawrence Erlbaum Associates, Inc.。  new window
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