:::

詳目顯示

回上一頁
題名:餐飲微型創業公司之創業導向、行銷能力與創業績效關係之研究
書刊名:觀光與休閒管理期刊
作者:張宏羽黃靖淑 引用關係
作者(外文):Chang, Hung-yuHuang, Ching-hsu
出版日期:2018
卷期:6:1
頁次:頁99-108
主題關鍵詞:創業導向行銷能力創業績效餐飲微型創業Entrepreneurial orientationMarketing capabilitiesEntrepreneurial performanceMicro-entrepreneurship
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:2
  • 點閱點閱:13
本研究之主要目的在檢驗餐飲微型創業公司之創業導向、行銷能力及創業績效之間的關係,以問卷調查方式針對餐飲微型創業公司進行調查,問卷共發放300份,回收256份有效問卷,回收率約85.3%。研究發現創業導向、行銷能力及創業績效間存在顯著正向相關,透過結構方程模式進行資料分析結果顯示,具有創業導向之公司能夠提高其行銷能力;行銷能力與創業績效之間具有相互依賴性;且具有創業導向的公司有較好的創業績效。研究結果發現行銷能力在創業導向與創業績效間具部分中介效果,證實餐飲微型創業公司創業導向能透過行銷能力進一步提升創業績效,研究建議可提供餐飲微型創業公司經營管理與未來相關研究之參考。
This study examined the relationships between entrepreneurial orientation, marketing capabilities and entrepreneurial performance of micro-entrepreneurship in foodservice industry. Based on literatures, this study integrated entrepreneurial orientation, marketing capabilities and entrepreneurial performance as the key points. Questionnaires were sent to the entrepreneurs who are in the micro-business of foodservice industry. 300 questionnaires were collected and 256 questionnaires are valid. The valid response rate was 85.3%. The results showed that there were significant and positive relationships between the entrepreneurial orientation, marketing capabilities and entrepreneurial performance. Based on the results are suggestions which could be applied to further research and foodservice management in foodservice industry.
期刊論文
1.許凱玲、溫肇東、蔡淑梨(20061100)。臺灣微型創業者的機會與資源及新價值創造動態過程研究。產業管理評論,1(1),5-22。new window  延伸查詢new window
2.Miller, Alex、Camp, Bill(1985)。Exploring determinants of success in corporate ventures。Journal of Business Venturing,1(1),87-105。  new window
3.Chandra, Y.、Styles, C.、Wilkinson, I.(2009)。The Recognition of First Time International Entrepreneurial Opportunities: Evidence from Firms in Knowledge-Based Industries。International Marketing Review,26(1),30-61。  new window
4.Dess, Gregory G.、Lumpkin, G. T.(2005)。The Role of Entrepreneurial Orientation in Stimulating Effective Corporate Entrepreneurship。Academy of Management Executive,19(1),147-156。  new window
5.Day, G. S.(2011)。Closing the marketing capabilities gap。Journal of Marketing,75(4),183-195。  new window
6.Weerawardena, Jay、Mort, Gillian Sullivan、Liesch, Peter W.、Knight, Gary A.(2007)。Conceptualizing Accelerated Internationalization in The Born Global Firm: A Dynamic Capabilities Perspective。Journal of World Business,42(3),294-346。  new window
7.Vorhies, D. W.、Morgan, N. A.(2005)。Benchmarking marketing capabilities for sustainable competitive advantage。Journal of Marketing,69(1),80-94。  new window
8.Martin, Silvia L.、Javalgi, Rajshekhar Raj G.(2016)。Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures。Journal of Business Research,69(6),2040-2051。  new window
9.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
10.Halim(2014)。Effect of Market, Learning and Entrepreneurship Orientation on Marketing Capabilities and Marketing Performance (Study oil Medium Enterprises in South east Sulawesi)。Australian Journal of Basic and Applied Sciences,8(10),395-403。  new window
11.Zhou, L.、Wu, A.、Barnes, B. R.(2012)。The effects of early internationalization on performance outcomes in young international ventures: The mediating role of marketing capabilities。Journal of International Marketing,20(4),25-45。  new window
12.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
13.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.王居卿、陳麗華(2006)。組織創業精神及創業機會辩識模式對創業結果影響之研究。2006第10屆科際整合管理研討會,630-651。  延伸查詢new window
圖書
1.MacKinnon, David P.(2008)。Introduction to statistical mediation analysis。Routledge。  new window
其他
1.(20151113)。創業精神排名台灣全球第6、稱霸亞洲,https://news.ltn.com.tw/news/life/breakingnews/1507592。  延伸查詢new window
2.(20150317)。經濟/推動創新創業先破除三個迷思,http://www.seinsights.asia/news/131/2988。  延伸查詢new window
圖書論文
1.Venkataraman, S.(2019)。The Distinctive Domain of Entrepreneurship Research。Seminal ideas for the next twenty-five years of advances。JAI Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top