1986, Seven-Eleven, the convenience store in Taiwan, invited the artists for endorsement her Double Shot Frost Cream's product. It triggered a wave of following for the strategic model. For the social responsibility and high-quality brand, the company created some new ideas for the consumers. One of them was that the consumers could help the charities and the children in some rural schools by consumed the company products. The aim of study was to delve the means and the strategies of social and cultural implications about the social class consciousness in the Double-gun frost cream TV adv. By analyzed and compared the differences between double-gun frost cream and other store, the methods of literature research, comparative analysis and semiotic studies be used. From the TV adv., the study found two types of society, the classes of urban white-collar middle and the blue-collar labor. The Fami describe the material needs of poor families in the country and the suppressive wheezing of poor families by used the storyline of the advertisement. From care to be a ardent helper for disadvantaged families, the Fami used an integrated marketing strategy to create topics through frequent launches of new tastes, and combines social celebrities with charity marketing to capture the speed of marketing. Finally, two marketing strategies were proposed for the supermarkets.