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題名:文創商品故事行銷與產品涉入對購買意願之影響
書刊名:休閒事業研究
作者:朱永蕙
作者(外文):Chu, Yung-hui
出版日期:2016
卷期:14:3
頁次:頁73-89
主題關鍵詞:故事行銷產品涉入購買意願Storytelling marketingProduct involvementPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:84
  • 點閱點閱:43
期刊論文
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2.侯嘉政、傅柏霖(200803)。產品涉入與品牌涉入對品牌忠誠度之影響--以數位相機為例。行銷評論,5(1),27-56。new window  延伸查詢new window
3.Richins, Marsha L.、Bloch, Peter H.(1986)。After the new wears off: The temporal context of product involvement。Journal of Consumer Research,13(2),280-285。  new window
4.Sheth, J. N.、Venkatesan, M.(1968)。Risk-reduction Processes in Repetitive Consumer Behavior。Journal of Marking Research,5(3),307-310。  new window
5.林家如(20150600)。微電影之故事行銷分析--以臺北市政府微電影為例。復興崗學報,106,177-199。new window  延伸查詢new window
6.黃光玉(20060700)。說故事打造品牌:一個分析的架構。廣告學研究,26,1-26。new window  延伸查詢new window
7.Sherif, M.、Cantril, H.(1947)。The psychology of ego involvement, social attitudes and identifications。Information & Management,9(5),261-268。  new window
8.王一之(2009)。好品牌怎麼說故事?。遠見雜誌,275,126-128。  延伸查詢new window
9.Shankar, Avi、Elliott, Richard、Goulding, Christina(2001)。Understanding consumption: Contributions from a narrative perspective。Journal of Marketing Management,17(3/4),429-453。  new window
10.祝鳳岡(19950100)。「廣告感性訴求策略」之策略分析。廣告學研究,5,85-112。new window  延伸查詢new window
11.McKee, Robert(2003)。Storytelling That Moves People: A Conversation with Screenwriting Coach。Harvard Business Review,81(6),51-55。  new window
12.孔方正、張超銘(20120600)。消費者產品涉入、產品知識對購買意願之影響--以替代能源車為例。休閒與社會研究,5,37-50。new window  延伸查詢new window
13.江冠明(2002)。雷賜的琉璃珠世界。新台灣新聞周刊,329。  延伸查詢new window
14.尚克勞薩德(2006)。打動人心是最好的行銷手法。數位時代。  延伸查詢new window
15.林芳儀、賴宏昇、高念玲(2011)。故事行銷策略之使用:故事行銷認知和消費者旅遊涉入對旅遊行為意圖之影響--以吳哥窟為例。休閒事業研究,9(4),26-46。  延伸查詢new window
16.連冠寧(2015)。20大精彩故事行銷。動腦雜誌,471,46-52。  延伸查詢new window
17.陳文英、陳成業、李冠男(20121200)。品牌知名度、產品涉入程度對籃球鞋購買意圖影響之研究。運動休閒管理學報,9(2_,106-116。new window  延伸查詢new window
18.欒斌、邱于平、趙光正(20131200)。故事行銷要素對Facebook中分享意願之影響。行銷評論,10(4),409-423。new window  延伸查詢new window
19.Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, band, and store information on buyers' product evaluation。Journal of Marketing Research,25(3),307-319。  new window
20.Escalas, J. E.、Moore, M. C.、Britton, J. E.(2004)。Fishing for feelings? Hooking viewer helps!。Journal of Consumer Psychology,14(1/2),105-114。  new window
21.Holt, D. B.(2003)。What becomes an icon most?。Harvard Business Review,81(3),43-49。  new window
22.魏文欽、侯耀庭(2008)。消費者產品涉入、知覺風險對有機蔬果購買意願之實證研究。International Journal of LISREL,1(1),61-72。  延伸查詢new window
23.黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報,7(1),15-29。  延伸查詢new window
24.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
25.Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing,17(9),761-782。  new window
26.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Kotler, Philip、Armstrong, Gary(2000)。Principles of marketing。Prentice-Hall, Inc.。  new window
2.Onega, Susana、Landa, Jose Angel Garcia(1996)。Narratology: An introduction。Longman。  new window
3.Kotler, P.(1988)。Marketing Management: Analysis, Planning, and Control。Englewood Cliffs, NJ:Prentice-Hall。  new window
4.Fog, K.、Budtz, C.、Yakaboylu, B.(2005)。Storytelling: Branding in Practice。Springer-Verlag。  new window
5.Lacey, N.(2000)。Narrative and Genre: Key Concepts in Media Studies。New York:Palgrave。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Upper Saddle River, New Jersey:Prentice-Hall。  new window
7.Hewson, C.、Yule, P.、Laurent, D.、Vogel, C.(2003)。Internet research methods: A practical guide for the social and behavioral sciences。London:Sage。  new window
8.Kotler, P.(2003)。Marketing Management。Prentice Hall。  new window
9.Hair, J. F. Jr.、Black, W. C.、Babin, B. J.、Anderson, R. E.、Tatham, R. L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
10.Dillman, Don A.(2000)。Mail and internet surveys: The tailored design method。John Wiley & Sons, Inc.。  new window
11.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
12.Branigan, Edward(1992)。Narrative Comprehension and Film。Routledge。  new window
13.許士軍(1987)。管理學。台北市:東華書局。  延伸查詢new window
 
 
 
 
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