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題名:以SOR理論探討廣告訴求對直播拍賣下標意圖之影響
書刊名:中山管理評論
作者:張簡郁庭黃恊弘許秋萍林東清魏旭言
作者(外文):Chang Chien, Yu-tingHuang, Hsieh-hongSyu, Ciou-pingLin, Tung-chingWiyata
出版日期:2022
卷期:30:1
頁次:頁171-202
主題關鍵詞:直播拍賣廣告訴求經驗品搜尋品刺激-有機體-反應理論Live stream commerceAppealing strategyExperience goodSearch goodStimulus-organism-response
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:128
  • 點閱點閱:4
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30.Wongkitrungrueng, Apiradee、Assarut, Nuttapol(2020)。The role of live streaming in building consumer trust and engagement with social commerce sellers。Journal of Business Research,117,543-556。  new window
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34.Xu, Xiaoyu、Wu, Jen-Her、Li, Qi(2020)。What drives consumer shopping behavior in live streaming commerce?。Journal of Electronic Commerce Research,21(3),144-167。  new window
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36.Saad, M.、Metawie, M.(2015)。Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies。Journal of Business and Management Sciences,3(2),69-77。  new window
37.Wu, W.-Y.、Lee, C.-L.、Fu, C.-S.、Wang, H.-C.(2013)。How can online store layout design and atmosphere influence consumer shopping intention on a website?。International Journal of Retail & Distribution Management,42(1),4-24。  new window
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41.Andreu, L.、Casado-Díaz, A. B.、Mattila, A. S.(2015)。Effects of Message Appeal and Service Type in CSR Communication Strategies。Journal of Business Research,68(7),1488-1495。  new window
42.Bhatti, A.、Rehman, S. U.(2019)。Perceived Benefits and Perceived Risks Effect on Online Shopping Behavior with The Mediating Role of Consumer Purchase Intention in Pakistan。International Journal of Management Studies,26(1),33-54。  new window
43.Fei, M.、Tan, H.、Peng, X.、Wang, Q.、Wang, L.(2021)。Promoting or Attenuating? An Eye-Tracking Study on The Role of Social Cues in E-Commerce Livestreaming。Decision Support Systems,142。  new window
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57.Meng, L.、Duan, S.、Zhao, Y.、Lü, K.、Chen, S.(2021)。The Impact of Online Celebrity in Livestreaming E-Commerce on Purchase Intention From The Perspective of Emotional Contagion。Journal of Retailing and Consumer Services,63。  new window
58.Ming, J.、Jianqiu, Z.、Bilal, M.、Akram, U.、Fan, M.(2021)。How Social Presence Influences Impulse Buying Behavior in Live Streaming Commerce? The Role of S-O-R Theory。International Journal of Web Information Systems,17(4),300-320。  new window
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學位論文
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圖書
1.McCarthy, E. J.、Perreault, William D. Jr.(1984)。Basic Marketing。Richard D. Irwin, Inc.。  new window
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其他
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2.謝梅芬(20190902)。4小時業績800萬!10分鐘賣2000瓶!直播主不想跟你說的祕密,https://theme.udn.com/theme/story/6774/4023313。  延伸查詢new window
3.Global Digital Statshot(2017)。Digital 2017: Q3 Global Digital Statshot,https://datareportal.com/reports/digital-2017-q3-global-digital-statshot。  new window
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