| 期刊論文1. | Hardesty, David M.、Bearden, William O.(2003)。Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level。Journal of Retailing,79(1),17-25。 | 2. | He, D.、Lu, Y.、Zhou, D.(2008)。Empirical study of consumers' purchase intentions in C2C electronic commerce。Tsinghua Science & Technology,13(3),287-292。 | 3. | Briñol, P.、Petty, R. E.、Tormala, Z. L.(2004)。Self-validation of Cognitive Responses to Advertisements。Journal of Consumer Research,30(4),559-573。 | 4. | 翁逸群、張鈞堡(2012)。廣告訴求對消費者購買意願之影響效果研究--以產品屬性、產品知識、知覺風險及品牌承諾為干擾因子。創新研發學刊,8(1),77-97。 延伸查詢 | 5. | Ding, C. G.、Lin, C.-H.(2012)。How does background music tempo work for online shopping?。Electronic Commerce Research and Applications,11(3),299-307。 | 6. | 黃昱凱、郭奕妏、徐世偉(20090600)。Applying Importance: Performance Analysis to Evaluate Logistics Service Quality for Online Shopping among Retailing Delivery。International Journal of Electronic Business Management,7(2),128-136。 | 7. | Weathers, D.、Sharma, S.、Wood, S. L.(2007)。Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods。Journal of Retailing,83(4),393-401。 | 8. | Liang, Ting-Peng、Turban, Efraim(2011)。Introduction to the special issue social commerce: a research framework for social commerce。International Journal of Electronic Commerce,16(2),5-14。 | 9. | Hsieh, Y. C.、Chiu, H. C.、Chiang, M. Y.(2005)。Maintaining a Committed Online Customer: A Study across Search-experience-credence Products。Journal of Retailing,81(1),75-82。 | 10. | Mummalaneni, Venkatapparao(2005)。An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors。Journal of Business Research,58(4),526-532。 | 11. | Lowe, B.(2010)。Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk。Journal of Product & Brand Management,19(7),496-503。 | 12. | Verhagen, Tibert、Van Dolen, Willemijn(2011)。The influence of online store beliefs on consumer online impulse buying: A model and empirical application。Information & Management,48(8),320-327。 | 13. | Bettman, James R.、Park, C. Whan(1980)。Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis。Journal of Consumer Research,7(3),234-248。 | 14. | Albers-Miller, N. D.(1999)。Consumer misbehavior: why people buy illicit goods。Journal of Consumer Marketing,16(3),273-287。 | 15. | Koo, Gi-Yong、Ruihley, Brody J.、Dittmore, Stephen W.(2012)。Impact of perceived on-field performance on sport celebrity source credibility。Sport Marketing Quarterly,21(3),147-158。 | 16. | 祝鳳岡(19950100)。「廣告感性訴求策略」之策略分析。廣告學研究,5,85-112。 延伸查詢 | 17. | Thayer, R. E.(1978)。Toward a psychological theory of multidimensional activation (arousal)。Motivation and Emotion,2(1),1-34。 | 18. | Kim, Jiyoung、Lennon, Sharron J.(2013)。Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model。Journal of Research in Interactive Marketing,7(1),33-56。 | 19. | Zhang, Hongxia、Sun, Jin、Liu, Fang、Knight, John G.(2014)。Be Rational or Be Emotional: Advertising Appeals, Service Types and Consumer Responses。European Journal of Marketing,48(11/12),2105-2126。 | 20. | Lee, E.-J.、Shin, S. Y.(2014)。When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo。Computers in Human Behavior,31,356-366。 | 21. | Prashar, S.、Sai Vijay, T.、Parsad, C.(2017)。Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S-O-R Framework。Vikalpa: The journal for Decision Makers,42(1),1-18。 | 22. | Kim, A. J.、Johnson, K. K. P.(2016)。Power of Consumers Using Social Media: Examining the Influences of Brand-Related User-Generated Content on Facebook。Computers in Human Behavior,58,98-108。 | 23. | Hilvert-Bruce, Z.、Neill, J. T.、Sjöblom, M.、Hamari, J.(2018)。Social motivations of live-streaming viewer engagement on Twitch。Computers in Human Behavior,84,58-67。 | 24. | Chen, C. C.、Yao, J. Y.(2018)。What Drives Impulse Buying Behaviors in a Mobile Auction? The Perspective of the Stimulus-Organism-Response Model。Telematics and Informatics,35(5),1249-1262。 | 25. | Stephen, Andrew T.、Toubia, Olivier(2010)。Deriving value from social commerce networks。Journal of Marketing Research,47(2),215-228。 | 26. | Hu, Mu、Zhang, Mingli、Wang, Yu(2017)。Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework。Computers in Human Behavior,75(C),594-606。 | 27. | Creyer, Elizabeth H.(1997)。The influence of firm behavior on purchase intention: Do consumers really care about business ethics?。Journal of Consumer Marketing,14(6),421-432。 | 28. | Mudambi, S. M.、Schuff, D.(2010)。Research note: What makes a helpful online review? A study of customer reviews on amazon. com。MIS Quarterly,34(1),185-200。 | 29. | Sun, Yuan、Shao, Xiang、Li, Xiaotong、Guo, Yue、Nie, Kun(2019)。How live streaming influences purchase intentions in social commerce: An IT affordance perspective。Electronic Commerce Research and Applications,37,(100886)1-(100886)12。 | 30. | Wongkitrungrueng, Apiradee、Assarut, Nuttapol(2020)。The role of live streaming in building consumer trust and engagement with social commerce sellers。Journal of Business Research,117,543-556。 | 31. | Zhou, Jilei、Zhou, Jing、Ding, Ying、Wang, Hansheng(2019)。The magic of danmaku: A social interaction perspective of gift sending on live streaming platforms。Electronic Commerce Research and Applications,34。 | 32. | Xu, P.、Chen, L.、Santhanam, R.(2015)。Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type。Decision Support Systems,73,85-96。 | 33. | Lu, B.、Fan, W.、Zhou, M.(2016)。Social presence, trust, and social commerce purchase intention: An empirical research。Computers in Human Behavior,56,225-237。 | 34. | Xu, Xiaoyu、Wu, Jen-Her、Li, Qi(2020)。What drives consumer shopping behavior in live streaming commerce?。Journal of Electronic Commerce Research,21(3),144-167。 | 35. | Chen, Y.、Lu, Y.、Wang, B.、Pan, Z.(2019)。How do product recommendations affect impulse buying? An empirical study on WeChat social commerce。Information & Management,56(2),236-248。 | 36. | Saad, M.、Metawie, M.(2015)。Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies。Journal of Business and Management Sciences,3(2),69-77。 | 37. | Wu, W.-Y.、Lee, C.-L.、Fu, C.-S.、Wang, H.-C.(2013)。How can online store layout design and atmosphere influence consumer shopping intention on a website?。International Journal of Retail & Distribution Management,42(1),4-24。 | 38. | Henseler, Jörg、Ringle, Chirstian M.、Sarstedt, Marko(2015)。A new criterion for assessing discriminant validity in variance-based structural equation modeling。Journal of the Academy of Marketing Science,43(1),115-135。 | 39. | Donovan, Robert J.、Rossiter, John R.(1982)。Store atmosphere: An environmental psychology approach。Journal of Retailing,58(1),34-57。 | 40. | Akbari, M.、Salehi, K.、Samadi, M.(2015)。Brand Heritage and Word of Mouth: The Mediating Role of Brand Personality, Product Involvement and Customer Satisfaction。Journal of Marketing Management,3(1),83-90。 | 41. | Andreu, L.、Casado-Díaz, A. B.、Mattila, A. S.(2015)。Effects of Message Appeal and Service Type in CSR Communication Strategies。Journal of Business Research,68(7),1488-1495。 | 42. | Bhatti, A.、Rehman, S. U.(2019)。Perceived Benefits and Perceived Risks Effect on Online Shopping Behavior with The Mediating Role of Consumer Purchase Intention in Pakistan。International Journal of Management Studies,26(1),33-54。 | 43. | Fei, M.、Tan, H.、Peng, X.、Wang, Q.、Wang, L.(2021)。Promoting or Attenuating? An Eye-Tracking Study on The Role of Social Cues in E-Commerce Livestreaming。Decision Support Systems,142。 | 44. | Feiz, D.、Fakharyan, M.、Jalilvand, M. R.、Hashemi, M.(2013)。Examining The Effect of TV Advertising Appeals on Brand Attitudes and Advertising Efforts in Iran。Journal of Islamic Marketing,4(1),101-125。 | 45. | Gore, P.、Madhavan, S.、Curry, D.、McClurg, G.、Castiglia, M.、Rosenbluth, S. A.、Smego, R. A.(1998)。Persuasive Messages. Development of Persuasive Messages May Help Increase Mothers' Compliance of Their Children's Immunization Schedule。Marketing Health Services,18(4),32-43。 | 46. | Kang, J.-Y. M.、Johnson, K. K. P.、Wu, J.(2014)。Consumer Style Inventory and Intent to Social Shop Online for Apparel Using Social Networking Sites。Journal of Fashion Marketing and Management,18(3),301-320。 | 47. | Keshari, P.、Jain, S.(2016)。Effect of Age and Gender on Consumer Response to Advertising Appeals。Paradigm,20(1),69-82。 | 48. | Kim, Y.、Kim, B.(2020)。Selection Attributes of Innovative Digital Platform-Based Subscription Services: A Case of South Korea。Journal of Open Innovation: Technology, Market, and Complexity,6(3)。 | 49. | Kwon, K. W.、Bock, G.-W.、Hwang, K. M.(2020)。The Effect of Personalization on Cross-Buying and Shopping Cart Abandonment Based on the S-O-R Framework。Asia Pacific Journal of Information Systems,30(2),252-283。 | 50. | Lazaris, C.、Vrechopoulos, A.、Sarantopoulos, P.、Doukidis, G.(2022)。Additive Omnichannel Atmospheric Cues: The Mediating Effects of Cognitive and Affective Responses on Purchase Intention。Journal of Retailing and Consumer Services,64。 | 51. | Lim, Y. J.、Osman, A.、Salahuddin, S. N.、Romle, A. R.、Abdullah, S.(2016)。Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention。Procedia Economics and Finance,35,401-410。 | 52. | Lin, L. Y.(2011)。The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitudes and Purchase Intentions。African Journal of Business Management,5(21),8446-8457。 | 53. | Liu, Z.、Lei, S. H.、Guo, Y. L.、Zhou, Z.(2020)。The Interaction Effect of Online Review Language Style and Product Type on Consumers' Purchase Intentions。Palgrave Communications,6(1),(11)1-(11)8。 | 54. | Lu, B.、Chen, Z.(2021)。Live Streaming Commerce and Consumers' Purchase Intention: An Uncertainty Reduction Perspective。Information & Management,58(7)。 | 55. | Lv, Z.、Jin, Y.、Huang, J.(2018)。How Do Sellers Use Live Chat to Influence Consumer Purchase Decision in China?。Electronic Commerce Research and Applications,28,102-113。 | 56. | Manyiwa, S.、Brennan, R.(2012)。Fear Appeals in Anti-Smoking Advertising: How Important Is Self-Efficacy?。Journal of Marketing Management,28(11/12),1419-1437。 | 57. | Meng, L.、Duan, S.、Zhao, Y.、Lü, K.、Chen, S.(2021)。The Impact of Online Celebrity in Livestreaming E-Commerce on Purchase Intention From The Perspective of Emotional Contagion。Journal of Retailing and Consumer Services,63。 | 58. | Ming, J.、Jianqiu, Z.、Bilal, M.、Akram, U.、Fan, M.(2021)。How Social Presence Influences Impulse Buying Behavior in Live Streaming Commerce? The Role of S-O-R Theory。International Journal of Web Information Systems,17(4),300-320。 | 59. | Park, H. J.、Lin, L. M.(2020)。Exploring Attitude-Behavior Gap in Sustainable Consumption: Comparison of Recycled and Upcycled Fashion Products。Journal of Business Research,117,623-628。 | 60. | Sharma, S.、Menard, P.、Mutchler, L. A.(2019)。Who to Trust? Applying Trust to Social Commerce。Journal of Computer Information Systems,59(1),32-42。 | 61. | Singh, S.、Srivastava, S.(2018)。Moderating Effect of Product Type on Online Shopping Behaviour and Purchase Intention: An Indian Perspective。Cogent Arts & Humanities,5(1),1-27。 | 62. | Utkarsh、Gupta, N.(2019)。Message Strategy of Promotional E-Mails in India: A Content Analysis。International Journal of Electronic Marketing and Retailing,10(4),351-367。 | 63. | Xiang, D.、Zhang, L.、Tao, Q.、Wang, Y.、Ma, S.(2019)。Informational or Emotional Appeals in Crowdfunding Message Strategy: An Empirical Investigation of Backers' Support Decisions。Journal of the Academy of Marketing Science,47(6),1046-1063。 | 64. | Zhao, S.、Fang, Y.、Zhang, W.、Jiang, H.(2020)。Trust, Perceived Benefit, and Purchase Intention in C2C E-Commerce: An Empirical Examination in China。Journal of Global Information Management,28(1),121-141。 | 65. | Zhen, F.、Du, X.、Cao, J.、Mokhtarian, P. L.(2018)。The Association Between Spatial Attributes and E-Shopping in The Shopping Process for Search Goods and Experience Goods: Evidence From Nanjing。Journal of Transport Geography,66,291-299。 | 66. | Zhu, Linlin、Li, He、Wang, Feng-Kwei、He, Wu、Tian, Zejin(2020)。How Online Reviews Affect Purchase Intention: A New Model Based on The Stimulus-Organism-response (S-O-R) Framework。Aslib Journal of Information Management,72(4),463-488。 | 67. | Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。 | 68. | Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior Human Decision Processes,50(2),179-211。 | 會議論文1. | Haimson, O. L.、Tang, J. C.(2017)。What makes live events engaging on facebook live, periscope, and snapchat。The 2017 CHI Conference on Human Factors in Computing Systems,48-60。 | 2. | Lu, Zhicong、Xia, Haijun、Heo, Seongkook、Wigdor, Daniel(2018)。You watch, you give, and you engage: A study of live streaming practices in China。The 2018 CHI Conference on Human Factors in Computing Systems,(466)1-(466)13。 | 3. | Cai, J.、Wohn, D. Y.(2019)。Live streaming commerce: uses and gratifications approach to understanding consumers' motivations。The 52nd Hawaii International Conference on System Sciences。HICSS。 | 4. | Turban, E.、Bolloju, N.、Liang, T.-P.(2010)。Social commerce: an e-commerce perspective。ACM International Conference Proceeding Series,33-42。 | 5. | Chou, S. W.、Min, H. T.、Hsu, C. S.(2019)。Purchase Intention in Live-Streaming Context--A Self-Presentation Perspective。23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019。 | 6. | Guo, Y.、Wang, W.、Zhang, W.、Lin, P.、Han, W.(2019)。The Impact of Online Word-of-Mouth on Consumers' Purchase Intention in Social Commerce。2019 16th International Conference on Service Systems and Service Management (ICSSSM)。IEEE。 | 7. | Li, B.、Guan, Z.、Chong, A. Y. L.、Hou, F.(2018)。What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow。Twenty-Second Pacific Asia Conference on Information Systems。 | 8. | Li, J.、Song, M.(2011)。Try to Persuade Sentimentally or Rationally: The Choice of Advertising Appeals of Green Products。International Conference on Management and Service Science, MASS 2011。 | 9. | Parihar, S.、Dahake, P.(2020)。Advertising Appeal: A Tool to Influence Consumer Purchase Intentions towards E-Commerce Websites。International Conference On E-Business, E-Management, E-Education and E-Governance (ICE4-2020)。 | 10. | Yang, C. H.、Tua, J. C.(2016)。Study on the Influence of the Expression Effect of Green Public Service Advertising on the Viewers Brought By its Appeal Method。2016 International Conference on Advanced Materials for Science and Engineering (ICAMSE),IEEE 。 | 學位論文1. | 許敬柔(2006)。電視購物節目說服策略之研究--以3C產品為例(碩士論文)。國立臺灣師範大學。 延伸查詢 | 2. | Bijsterbosch, M.(2017)。Endorsing a Laptop: Would You Buy It? The Effect of Endorser Type and Message Appeal in Advertisements on Consumer Responses(碩士論文)。University of Twente。 | 圖書1. | McCarthy, E. J.、Perreault, William D. Jr.(1984)。Basic Marketing。Richard D. Irwin, Inc.。 | 2. | Kotler, P.、Keller, K. L.、Ang, S. H.、Leong, S. M.、Tan, C. T.(2006)。Marketing management: An Asian perspective。Prentice Hall。 | 3. | Wells, William、Burnett, John、Moriarty, Sandra(1992)。Advertising: Principles and practice。Prentice Hall。 | 4. | 林東泰(20080000)。大眾傳播理論。臺北:師大書苑。 延伸查詢 | 5. | Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。 | 其他1. | 財團法人台灣網路資訊中心(2019)。2019台灣網路報告,財團法人台灣網路資訊中心。,https://report.twnic.tw/2019/assets/download/TWNIC_TaiwanInternetReport_2019_CH.pdf。 延伸查詢 | 2. | 謝梅芬(20190902)。4小時業績800萬!10分鐘賣2000瓶!直播主不想跟你說的祕密,https://theme.udn.com/theme/story/6774/4023313。 延伸查詢 | 3. | Global Digital Statshot(2017)。Digital 2017: Q3 Global Digital Statshot,https://datareportal.com/reports/digital-2017-q3-global-digital-statshot。 | 4. | Williams, R.(2021)。Retail Marketers Invest in Livestreams to Establish Shopping's 'Next Normal',https://www.marketingdive.com/news/retail-marketers-invest-in-livestreams-to-establishshoppings-next-normal/593634/。 | 圖書論文1. | Petty, Richard E.、Cacioppo, John T.(1986)。The Elaboration Likelihood Model of Persuasion。Communication and persuasion: Central and peripheral routes to attitude change。Springer。 | 2. | Turban, E.、King, D.、Lee, J. K.、Liang, T. P.、Turban, D. C.(2015)。Social Commerce: Foundations, Social Marketing, and Advertising。Electronic Commerce。Springer。 | |
| |