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題名:單純虛擬在場產品經驗對品牌態度及購買意圖之影響:以社交透明度與解釋層級為干擾變數
書刊名:中山管理評論
作者:耿慶瑞包倩華朱彥綺
作者(外文):Keng, Ching-juiPao, Chien-huaChu, Yen-chi
出版日期:2019
卷期:27:2
頁次:頁245+379-417+462_2
主題關鍵詞:品牌社群單純虛擬在場產品經驗社交透明度解釋層級Brand communityMere presenceMere virtual presence with product experienceSocial transparencyConstrual level
原始連結:連回原系統網址new window
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期刊論文
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5.Kane, H. S.、McCall, C.、Collins, N. L.、Blascovich, J.(2012)。Mere presence is not enough: Responsive support in a virtual world。Journal of Experimental Social Psychology,48(1),37-44。  new window
6.Keng, C. J.、Tran, V. D.、Liao, T. H.、Yao, C. J.、Hsu, M. K.(2014)。Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products。Internet Research,24(3),270-291。  new window
7.Keng, C. J.、Liao, T. H.、Yang, Y. I.(2012)。The effects of sequential combinations of virtual experience, direct experience, and indirect experience: The moderating roles of need for touch and product involvement。Electronic Commerce Research,12(2),177-199。  new window
8.Vallacher, Robin R.、Wegner, Daniel M.(1989)。Levels of personal agency: Individual variation in action identification。Journal of Personality and Social Psychology,57(4),660-671。  new window
9.Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。  new window
10.Argo, Jennifer J.、Dahl, Darren W.、Manchanda, Rajesh V.(2005)。The Influence of a Mere Social Presence in a Retail Context。Journal of Consumer Research,32(2),207-212。  new window
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12.Trope, Y.、Liberman, N.(2003)。Temporal Construal。Psychological Review,110(3),403-421。  new window
13.Keng, C. J.、Pao, C. H.、Ting, H. Y.、Chang, N. Y.(2015)。Impact of machine and interpersonal virtual experience combinations on sense of virtual community: The moderating roles of optimum stimulation level and motives for reading customer articulations。Journal of Electronic Commerce Research,16(1),34-55。  new window
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20.Snefjella, B.、Kuperman, V.(2015)。Concreteness and Psychological Distance in Natural Language Use。Psychological Science,26(9),1449-1460。  new window
21.Wu, W. Y.、Ke, C. C.(2015)。An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance。Social Behavior & Personality,43(1),85-97。  new window
22.Young, R.(2015)。Source Similarity and Social Media Health Messages: Extending Construal Level Theory to Message Sources。Cyberpsychology, Behavior, and Social Networking,18(9),547-551。  new window
23.Bertrandias, L.、Goldsmith, R. E.(2006)。Some psychological motivations for fashion opinion leadership and fashion opinion seeking。Journal of Fashion Marketing and Management,10(1),25-40。  new window
24.Daugherty, Terry、Li, Hairong、Biocca, Frank(2008)。Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience。Psychology & Marketing,25(7),568-586。  new window
25.Gefen, David S.、Straub, Detmar W.(2004)。Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services。Omega: The International Journal of Management Science,32(6),407-424。  new window
26.Holzwarth, Martin、Janiszewski, Chris、Neumann, Marcus M.(2006)。The Influence of Avatars on Online Consumer Shopping Behavior。Journal of Marketing,70(4),19-36。  new window
27.Keng, C. J.、Liu, C. C.(2013)。Can avatar and self-referencing really increase the effects of online 2-d and 3-d advertising。Computers in Human Behavior,29(3),791-802。  new window
28.Keng, C. J.、Ting, H. Y.、Chen, Y. T.(2011)。Effects of virtual-experience combinations on consumer-related "sense of virtual community"。Internet Research,21(4),408-434。  new window
29.Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research,41(3),195-203。  new window
30.Lee, E. J.、Nass, C.(2002)。Experimental Tests of Normative Group Influence and Representation Effects in Computer-mediated Communication: When Interacting via Computers Differs from Interacting with Computers。Human Communication Research,28(3),349-381。  new window
31.Li, Hairong、Daugherty, Terry、Biocca, Frank(2001)。Characteristics of Virtual Experience in Electronic Commerce: A Protocol Analysis。Journal of Interactive Marketing,15(3),13-30。  new window
32.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
33.Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce,15(1),49-74。  new window
34.Sproull, L.、Subramani, M.、Kiesler, S.、Walker, J. H.、Waters, K.(1996)。When the interface is a face。Human-Computer Interaction,11(2),97-124。  new window
35.Zajonc, R. B.(1965)。Social Facilitation。Science,149(3681),269-274。  new window
36.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
37.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing,67(2),76-88。  new window
38.Parboteeah, D. Veena、Valacich, Joseph S.、Wells, John D.(2009)。The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively。Information Systems Research,20(1),60-78。  new window
39.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
40.Trope, Y.、Liberman, N.、Wakslak, C.(2007)。Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior。Journal of Consumer Psychology,17(2),83-95。  new window
41.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication,42(4),73-93。  new window
會議論文
1.Dourish, P.、Bellotti, V.(1992)。Awareness and Coordination in Shared Workspaces。The ACM Conference on Computer-Supported Cooperative Work。ACM。107-114。  new window
2.Guy, I.、Jacovi, M.、Perer, A.、Ronen, I.、Uziel, E.(2010)。Same Places, Same Things, Same People? Mining User Similarity on Social Media。The 2010 ACM Conference on Computer Supported Cooperative Work。New York:ACM。41-50。  new window
3.Stuart, C.、Dabbish, L.、Kiesler, S.、Kinnaird, P.、Kang, R.(2012)。Social Transparency in Networked Information Exchange: A Theoretical Framework。The ACM Conference on Computer-Supported Cooperative Work。NY。451-460。  new window
學位論文
1.Raman, Niranjan V.(1996)。Determinants of Desired Exposure to Interactive Advertising(博士論文)。The University of Texas at Austin。  new window
2.劉佳蒨(2014)。單純虛擬在場產品經驗與社交虛擬產品經驗之廣告效果(博士論文)。國立臺北科技大學。new window  延伸查詢new window
圖書
1.Bruckman, A.(1992)。Identity workshops: Emergent social and psychological phenomena in text-based virtual reality。Camrigdge, MA:MIT Media Laboratory。  new window
2.Adams, P.(2011)。Grouped: How small groups of friends are the key to influence on the social web。New Riders。  new window
3.Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2012)。Consumer Behavior。Cengage Learning。  new window
4.Boorstin, Daniel J.(1974)。The Americans: The democratic experience。New York, NY:Vintage。  new window
5.Gibson, James J.(1966)。The Senses Considered as Perceptual Systems。Houghton Mifflin。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1998)。Multivariate Data Analysis。Prentice-Hall。  new window
8.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.Buston, L.(2007)。Social shopping roundup for online retailer,http://www.getelastic.com/social-shopping。  new window
2.財團法人台灣網路資訊中心(2012)。2012年台灣無線網路使用調查報告,http://www.twnic.net.tw/NEWS4/119.pdf。  延伸查詢new window
3.資策會產業情報研究所(2016)。2015台灣網購消費者調查分析,https://mic.iii.org.tw/aisp/reports.aspx?id=CDOC20160324001。  延伸查詢new window
圖書論文
1.Ledgerwood, A.、Trope, Y.、Liberman, N.(2015)。Construal Level Theory and Regulatory Scope。Emerging Trends in the Social and Behavioral Sciences。NJ:John Wiley & Sons。  new window
 
 
 
 
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