期刊論文1. | Bai, Billy、Law, Rob、Wen, Ivan(2008)。The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors。International Journal of Hospitality Management,27(3),391-402。 |
2. | 林妙姿、周瑞蓉(20091000)。速食餐廳員工和消費者對工作制服認知之研究--以臺灣高雄市麥當勞為例。紡織綜合研究期刊,19(4),42-52。 延伸查詢 |
3. | Cai, Shun、Xu, Yunjie(2006)。Effects of outcome, process and shopping enjoyment on online consumer behaviour。Electronic Commerce Research and Applications,5(4),272-281。 |
4. | To, Pui-Lai、Liao, Chechen、Lin, Tzu-Hua(2007)。Shopping motivations on internet: a study based on utilitarian and hedonic value。Technovation,27(12),774-787。 |
5. | Roy Dholakia, Ruby(1999)。Going shopping: key determinants of shopping behaviors and motivations。International Journal of Retail & distribution Management,27(4),154-165。 |
6. | Pihlström, Minna、Brush, Gregory J.(2008)。Comparing the perceived value of information and entertainment mobile services。Psychology & Marketing,25(8),732-755。 |
7. | Overby, Jeffrey W.、Lee, Eun-Ju(2006)。The effects of utilitarian and hedonic online shopping value on consumer preference and intentions。Journal of Business Research,59(10/11),1160-1166。 |
8. | Jayawardhena, C.(2004)。Personal values' influence on e‐shopping attitude and behaviour。Internet Research,14(2),127-138。 |
9. | Balliet, D.、Parks, C.、Joireman, J.(2009)。Social value orientation and cooperation in social dilemmas: A meta-analysis。Group Processes & Intergroup Relations,12(4),533-547。 |
10. | Gan, Chunmei、Wang, Weijun(2017)。The influence of perceived value on purchase intention in social commerce context。Internet Research,27(4),772-785。 |
11. | Hong, Jon-Chao、Lin, Pei-Hsin、Hsieh, Pei-Chi(2017)。The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch。Computers in Human Behavior,67,264-272。 |
12. | Amoroso, Donald、Lim, Ricardo(2017)。The mediating effects of habit on continuance intention。International Journal of Information Management,37(6),693-702。 |
13. | Childers, Terry L.、Carr, Christopher L.、Peck, Joann、Carson, Stephen(2001)。Hedonic and utilitarian motivations for online retail shopping behavior。Journal of Retailing,77(4),511-535。 |
14. | Abedi, G.、Rostami, F.、Nadi, A.(2015)。Analyzing the dimensions of the quality of life in hepatitis B patientsusing confirmatory factor analysis。Global Journal of Health Science,7(7),22-31。 |
15. | Kenny, David A.、Kaniskan, Burcu、McCoach, D. Betsy(2015)。The performance of RMSEA in models with small degrees of freedom。Sociological Methods & Research,44(3),486-507。 |
16. | Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。 |
17. | Xu, J. D.、Cenfetelli, R. T.、Aquino, K.(2016)。Do different kinds of trust matter? An examination of the three trusting beliefs on satisfaction and purchase behavior in the buyer-seller context。The Journal of Strategic Information Systems,25(1),15-31。 |
18. | Chen, Jessica Hsiaofen、Fu, Jen-Ruei(2018)。On the effects of perceived value in the mobile moment。Electronic Commerce Research and Applications,27,118-128。 |
19. | Khare, Arpita(2011)。Mall shopping behaviour of Indian small town consumers。Journal of Retailing and Consumer Services,18(1),110-118。 |
20. | Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice,19(2),139-152。 |
21. | Chen, Shih-Chih、Lin, Chieh-Peng(2019)。Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction。Technological Forecasting and Social Change,140,22-32。 |
22. | Zhang, Mingli、Guo, Lingyun、Hu, Mu、Liu, Wenhua(2017)。Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation。International Journal of Information Management,37(3),229-240。 |
23. | Salehzadeh, R.、Pool, J. K.(2017)。Brand attitude and perceived value and purchase intention toward global luxury brands。Journal of international consumer marketing,29(2),74-82。 |
24. | Payne, Adrian F.、Storbacka, Kaj、Frow, Pennie(2008)。Managing the co-creation of value。Journal of the Academy of Marketing Science,36(1),83-96。 |
25. | Zhang, Yi(2015)。The impact of brand image on consumer behavior: A literature review。Open Journal of Business and Management,3(1),58-62。 |
26. | 白志剛(2001)。制服設計與時尚。鄭州輕工業學院學報. 社會科學版,2001(3),58-60。 延伸查詢 |
27. | de Chernatony, Leslie(2009)。Towards the holy grail of defining 'brand'。Marketing Theory,9(1),101-105。 |
28. | Ajitha, S.、Sivakumar, V. J.(2017)。Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands。Journal of Retailing and Consumer Services,39,103-113。 |
29. | Atulkar, S.、Kesari, B.(2017)。Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values。Journal of Retailing and Consumer Services,39,23-34。 |
30. | Pham, Quoc Trung、Tran, Xuan Phuc、Misra, Sanjay、Maskeliūnas, Rytis、Damaševičius, Robertas(2018)。Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam。Sustainability,10(1),(156)1-(156)14。 |
31. | Mohseni, S.、Jayashree, S.、Rezaei, S.、Kasim, A.、Okumus, F.(2018)。Attracting tourists to travel companies' websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention。Current Issues in Tourism,21(6),616-645。 |
32. | Kazakeviciute, Asta、Banyte, Jurate(2012)。The relationship of consumers' perceived hedonic value and behavior。Engineering Economics,23(5),532-540。 |
33. | Hong, Jon-Chao、Hwang, Ming-Yueh、Tai, Kai-Hsin、Kuo, Yen-Chun(2016)。Crystallized intelligence affects hedonic and epistemic values to continue playing a game with saliency-based design。Computers & Education,95,75-84。 |
34. | Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing,18(5),410-425。 |
35. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。 |
36. | Parks, L.、Guay, R. P.(2009)。Personality, values, and motivation。Personality and Individual Differences,47(7),675-684。 |