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題名:大學校院學生對於學校品牌形象衣著的購買價值、購買行為與持續購買意願之研究
書刊名:紡織綜合研究期刊
作者:葉建宏王志美范靜媛吳宇豐葉貞妮
作者(外文):Ye, J. H.Wang, C. M.Fan, J. Y.Wu, Y. F.Ye, J. N.
出版日期:2019
卷期:29:4
頁次:頁49-58
主題關鍵詞:社交價值持續購買意願購買行為享樂價值Continued intention to purchaseHedonic valuePurchase behaviorSocial value
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:3
  • 點閱點閱:6
期刊論文
1.Bai, Billy、Law, Rob、Wen, Ivan(2008)。The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors。International Journal of Hospitality Management,27(3),391-402。  new window
2.林妙姿、周瑞蓉(20091000)。速食餐廳員工和消費者對工作制服認知之研究--以臺灣高雄市麥當勞為例。紡織綜合研究期刊,19(4),42-52。new window  延伸查詢new window
3.Cai, Shun、Xu, Yunjie(2006)。Effects of outcome, process and shopping enjoyment on online consumer behaviour。Electronic Commerce Research and Applications,5(4),272-281。  new window
4.To, Pui-Lai、Liao, Chechen、Lin, Tzu-Hua(2007)。Shopping motivations on internet: a study based on utilitarian and hedonic value。Technovation,27(12),774-787。  new window
5.Roy Dholakia, Ruby(1999)。Going shopping: key determinants of shopping behaviors and motivations。International Journal of Retail & distribution Management,27(4),154-165。  new window
6.Pihlström, Minna、Brush, Gregory J.(2008)。Comparing the perceived value of information and entertainment mobile services。Psychology & Marketing,25(8),732-755。  new window
7.Overby, Jeffrey W.、Lee, Eun-Ju(2006)。The effects of utilitarian and hedonic online shopping value on consumer preference and intentions。Journal of Business Research,59(10/11),1160-1166。  new window
8.Jayawardhena, C.(2004)。Personal values' influence on e‐shopping attitude and behaviour。Internet Research,14(2),127-138。  new window
9.Balliet, D.、Parks, C.、Joireman, J.(2009)。Social value orientation and cooperation in social dilemmas: A meta-analysis。Group Processes & Intergroup Relations,12(4),533-547。  new window
10.Gan, Chunmei、Wang, Weijun(2017)。The influence of perceived value on purchase intention in social commerce context。Internet Research,27(4),772-785。  new window
11.Hong, Jon-Chao、Lin, Pei-Hsin、Hsieh, Pei-Chi(2017)。The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch。Computers in Human Behavior,67,264-272。  new window
12.Amoroso, Donald、Lim, Ricardo(2017)。The mediating effects of habit on continuance intention。International Journal of Information Management,37(6),693-702。  new window
13.Childers, Terry L.、Carr, Christopher L.、Peck, Joann、Carson, Stephen(2001)。Hedonic and utilitarian motivations for online retail shopping behavior。Journal of Retailing,77(4),511-535。  new window
14.Abedi, G.、Rostami, F.、Nadi, A.(2015)。Analyzing the dimensions of the quality of life in hepatitis B patientsusing confirmatory factor analysis。Global Journal of Health Science,7(7),22-31。  new window
15.Kenny, David A.、Kaniskan, Burcu、McCoach, D. Betsy(2015)。The performance of RMSEA in models with small degrees of freedom。Sociological Methods & Research,44(3),486-507。  new window
16.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
17.Xu, J. D.、Cenfetelli, R. T.、Aquino, K.(2016)。Do different kinds of trust matter? An examination of the three trusting beliefs on satisfaction and purchase behavior in the buyer-seller context。The Journal of Strategic Information Systems,25(1),15-31。  new window
18.Chen, Jessica Hsiaofen、Fu, Jen-Ruei(2018)。On the effects of perceived value in the mobile moment。Electronic Commerce Research and Applications,27,118-128。  new window
19.Khare, Arpita(2011)。Mall shopping behaviour of Indian small town consumers。Journal of Retailing and Consumer Services,18(1),110-118。  new window
20.Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice,19(2),139-152。  new window
21.Chen, Shih-Chih、Lin, Chieh-Peng(2019)。Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction。Technological Forecasting and Social Change,140,22-32。  new window
22.Zhang, Mingli、Guo, Lingyun、Hu, Mu、Liu, Wenhua(2017)。Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation。International Journal of Information Management,37(3),229-240。  new window
23.Salehzadeh, R.、Pool, J. K.(2017)。Brand attitude and perceived value and purchase intention toward global luxury brands。Journal of international consumer marketing,29(2),74-82。  new window
24.Payne, Adrian F.、Storbacka, Kaj、Frow, Pennie(2008)。Managing the co-creation of value。Journal of the Academy of Marketing Science,36(1),83-96。  new window
25.Zhang, Yi(2015)。The impact of brand image on consumer behavior: A literature review。Open Journal of Business and Management,3(1),58-62。  new window
26.白志剛(2001)。制服設計與時尚。鄭州輕工業學院學報. 社會科學版,2001(3),58-60。  延伸查詢new window
27.de Chernatony, Leslie(2009)。Towards the holy grail of defining 'brand'。Marketing Theory,9(1),101-105。  new window
28.Ajitha, S.、Sivakumar, V. J.(2017)。Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands。Journal of Retailing and Consumer Services,39,103-113。  new window
29.Atulkar, S.、Kesari, B.(2017)。Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values。Journal of Retailing and Consumer Services,39,23-34。  new window
30.Pham, Quoc Trung、Tran, Xuan Phuc、Misra, Sanjay、Maskeliūnas, Rytis、Damaševičius, Robertas(2018)。Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam。Sustainability,10(1),(156)1-(156)14。  new window
31.Mohseni, S.、Jayashree, S.、Rezaei, S.、Kasim, A.、Okumus, F.(2018)。Attracting tourists to travel companies' websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention。Current Issues in Tourism,21(6),616-645。  new window
32.Kazakeviciute, Asta、Banyte, Jurate(2012)。The relationship of consumers' perceived hedonic value and behavior。Engineering Economics,23(5),532-540。  new window
33.Hong, Jon-Chao、Hwang, Ming-Yueh、Tai, Kai-Hsin、Kuo, Yen-Chun(2016)。Crystallized intelligence affects hedonic and epistemic values to continue playing a game with saliency-based design。Computers & Education,95,75-84。  new window
34.Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing,18(5),410-425。  new window
35.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
36.Parks, L.、Guay, R. P.(2009)。Personality, values, and motivation。Personality and Individual Differences,47(7),675-684。  new window
圖書
1.Awang, Zainudin(2015)。SEM Made Simple: A Gentle Approach to Learning Sructural Equation Modelling。MPWS Rich Publication Sdn. Bhd.。  new window
2.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate Data Analysis: A Global Perspective。Pearson Education。  new window
圖書論文
1.Berndt, A.、Hollebeek, L. D.(2019)。Brand image and reputation development in higher education institutions。Strategic brand management in higher education。Routledge。  new window
 
 
 
 
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