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題名：顧客參與之干涉行為對口碑傳播意願之影響
書刊名：多國籍企業管理評論
作者：李日乾
作者(外文)：Lee, Jih-chien
出版日期：2019
卷期：13:2
頁次：頁95-118
主題關鍵詞：顧客參與；顧客參與之干涉行為；口碑傳播；Customer participation；Intervention in customer participation；Word-of-mouth
原始連結：連回原系統網址new window
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  • 共同引用共同引用:11
  • 點閱點閱:6
期刊論文
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29.Lau, G. T.、Ng, S. S.(2001)。Individual and situational factors influencing negative word-of-mouth behaviors。Canadian Journal of Administrative Sciences，18，163-178。  new window
30.Naylor, G.、Kleiser, S. B.(2000)。Negative versus positive word-of-mouth: An exception to rule。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，13(1)，26-36。  new window
31.Bansal, Harvir S.、Voyer, Peter A.(2000)。Word-of-mouth processes within a services purchase decision context。Journal of Service Research，3(2)，166-177。  new window
32.Bayus, Barry L.(1985)。Word of Mouth: The Indirect Effects of Marketing Efforts。Journal of Advertising Research，25(3)，31-39。  new window
33.Blodgett, Jeffrey G.、Wakefield, Kirk L.、Barnes, James H.(1995)。The Effects of Customer Service on Consumer Complaining Behavior。Journal of Services Marketing，9(4)，31-42。  new window
34.Bolfing, Claire P.(1989)。How do consumers express dissatisfaction and what can service marketers do about it?。Journal of Services Marketing，3(2)，5-23。  new window
35.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research，32(3)，213-223。  new window
36.Bristor, Julia M.(1990)。Enhanced explanations of word of mouth communications: The power of relationships。Research in Consumer Behavior，4，51-83。  new window
37.Cermak, Dianne S. P.、File, Karen M.、Prince, Russ A.(1994)。Customer Participation in Service Specification and Delivery。Journal of Applied Business Research，10(2)，90-97。  new window
38.Day, George S.(1971)。Attitude change media and word of mouth。Journal of Advertising Research，11(6)，31-40。  new window
39.Day, Ralph L.(1984)。Modeling choices among alternative responses to dissatisfaction。Advances in Consumer Research，11(1)，496-499。  new window
40.Ennew, Christine T.、Binks, Martin R.(1999)。Impact of participative service relationships on quality, satisfaction and retention: An exploratory study。Journal of Business Research，46(2)，121-132。  new window
41.Fuat Firat, A.、Dholakia, Nikhilesh、Venkatesh, Alladi(1995)。Marketing in a postmodern world。European Journal of Marketing，29(1)，40-56。  new window
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43.Gremler, D. D.、Brown, S. W.(1999)。The loyalty ripple effect appreciating the full value of customers。International Journal of Service Industry Management，10(3)，271-293。  new window
44.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research，4(3)，230-247。  new window
45.Hoffman, K. Douglas、Kelley, Scott W.、Rotalsky, Holly M.(1995)。Tracking Service Failures and Employee Recovery Efforts。Journal of Services Marketing，9(2)，49-61。  new window
46.Kelley, Scott W.、Skinner, Steven J.、Donnelly, James H. Jr.(1992)。Organizational Socialization of Service Customers。Journal of Business Research，25(3)，197-214。  new window
47.Kellogg, Deborah L.、Youngdahl, William E.、Bowen, David E.(1997)。On the relationship between customer participation and satisfaction: Two frameworks。International Journal of Service Industry Management，8(3)，206-219。  new window
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49.Lemon, Katherine N.、White, Tiffany Barnett、Winer, Russell S.(2002)。Dynamic customer relationship management: Incorporating future considerations into the service retention decision。Journal of Marketing，66(1)，1-14。  new window
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51.Lovelock, C.、Young, R.(1989)。Look to customers to increase productivity。Harvard Business Review，57(3)，168-178。  new window
52.Luo, Xueming、Homburg, Christian(2007)。Neglected outcomes of customer satisfaction。Journal of Marketing，71(2)，133-149。  new window
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54.Richins, Marsha L.(1984)。Word of Mouth Communication Word of Mouth Communication as Negative InformationNegative Information。Advances in Consumer Research，11，697-702。  new window
55.Mills, Peter K.、Morris, James H.(1986)。Clients as "Partial" Employees of Service Organizations: Role Development in Client Participation。Academy of Management Review，11(4)，726-735。  new window
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57.Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgments。Journal of Consumer Research，14(4)，495-507。  new window
58.Singh, Jagdip、Pandya, Shefali(1991)。Exploring the Effects of Consumers' Dissatisfaction Level on Complaint Behaviours。European Journal of Marketing，25(9)，7-21。  new window
59.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing Customer Relationship for Profit: the Dynamics of Relationship Quality。International Journal of Service Industry Management，5(5)，21-38。  new window
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64.Brown, Jo、Broderick, Amanda J.、Lee, Nick(2007)。Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network。Journal of Interactive Marketing，21(3)，2-20。  new window
65.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons，45(4)，21-25。  new window
66.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research，17(4)，454-462。  new window
67.Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research，4(3)，291-295。  new window
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圖書
1.Baker, C. Edwin(2002)。Media, Market and Democracy。Cambridge University Press。  new window
2.徐達光(2003)。消費者心理學：消費者行為的科學研究。東華書局。  延伸查詢new window
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8.周文賢(2002)。多變量統計分析：SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
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圖書論文
1.Silpakit, P.、Fisk, R. P.(1985)。Participating the Service Encounter: A Theoretical Framework。Services Marketing in a Changing Environment。American Marketing Association。  new window
 
 
 
 
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