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題名:沉浸經驗對於線上購物行為的影響力--探討購物價值之調節效果
書刊名:醒吾學報
作者:曾薰瑤王景南蔡佳婷
作者(外文):Tseng, Shun-yaoWang, Ching-nanTsai, Chia-ting
出版日期:2021
卷期:64
頁次:頁207-239
主題關鍵詞:沉浸經驗購物價值衝動性購買購買意圖
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:6
期刊論文
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30.Hoffman, D. L.、Novak, T. P.(2009)。Flow online: Lessons learned and future prospects。Journal of Interactive Marketing,23(1),23-34。  new window
31.Hsu, C.-L.、Chang, K.-C.、Chen, M.-C.(2012)。Flow experience and internet shopping behavior: Investigating the moderating effect of consumer characteristics。Systems Research and Behavioral Science,29(3),317-332。  new window
32.Hsu, C.-L.、Chang, K.-C.、Chen, M.-C.(2012)。The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators。Information Systems and E-Business Management,10(4),549-570。  new window
33.Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research,13(2),205-223。  new window
34.Bilgihan, A.、Nusair, K.、Okumus, F.、Cobanoglu, C.(2015)。Applying flow theory to booking experiences: an integrated model in an online service context。Information & Management,52(6),668-678。  new window
35.Guo, Zixiu、Xiao, Lin、Van Toorn, Christine、Lai, Yihong、Seo, Chanyoung(2016)。Promoting online learners' continuance intention: an integrated flow framework。Information & Management,53(2),279-295。  new window
36.Lee, Chi-Hsun、Wu, Jyh Jeng(2017)。Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase。Industrial Management & Data Systems,117(10),2452-2467。  new window
37.Rodríguez-Ardura, I.、Meseguer-Artola, A.(2016)。E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow。Information & Management,53(4),504-516。  new window
38.Song, H. G.、Lee, H.、Chung, N.(2017)。Consumers' impulsive buying behavior of restaurant products in social commerce。International Journal of Contemporary Hospitality Management,29(2),709-731。  new window
39.Chang, Y. P.、Zhu, D. H.(2012)。The Role of Perceived Social Capital and Flow Experience in Building Users' Continuance Intention to Social Networking Sites in China。Computers in Human Behavior,28(3),995-1001。  new window
40.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
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42.Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research,18(1),509-514。  new window
43.Stern, Hawkins(1962)。The Significance of Impulse Buying Today。Journal of Marketing,26(2),59-62。  new window
44.Pace, Steven(2004)。A Grounded Theory of the Flow Experiences of Web Users。International Journal of Human-Computer Studies,60(3),327-363。  new window
45.Csikszentmihalyi, Mihály、LeFevre, Judith(1989)。Optimal experience in work and Leisure。Journal of Personality and Social Psychology,56(5),815-822。  new window
46.Hausman, A. V.、Siekpe, J. S.(2009)。The Effect of Web Interface Features on Consumer Online Purchase Intentions。Journal of Business Research,62(1),5-13。  new window
47.Trevino, Linda Klebe、Webster, Jane(1992)。Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts。Communication Research,19(5),539-573。  new window
48.Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science,19(1),22-42。  new window
49.Vohs, K. D.、Faber, R. J.(2007)。Spent resources: Self regulatory resource availability affects impulse buying。Journal of Consumer Research,33(4),537-547。  new window
50.Guo, Yi Maggie、Poole, Marshall Scott(2009)。Antecedents of flow in online shopping: a test of alternative models。Information Systems Journal,19(4),369-390。  new window
51.Ling, Kwek Choon、Chai, Lau Teck、Piew, Tan Hoi(2010)。The effects of shopping orientations, online trust and prior online purchase experience toward customers' online purchase intention。International Business Research,3(3),63-76。  new window
52.Al-Debei, M. M.、Akroush, M. N.、Ashouri, M. I.(2015)。Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality。Internet Research,25(5),707-733。  new window
53.Chen, T.(2008)。Impulse purchase varied by products and marketing channels。Journal of International Management Studies,3(1),154-161。  new window
54.Huang, L. T.(2016)。Flow and social capital theory in online impulse buying。Journal of Business Research,69(6),2277-2283。  new window
55.İpek, İ.、Aşkın, N.、İlter, B.(2016)。Private label usage and store loyalty: The moderating impact of shopping value。Journal of Retailing and Consumer Services,31,72-79。  new window
56.Jamshidi, D.、Keshavarz, Y.、Kazemi, F.、Mohammadian, M.(2018)。Mobile banking behavior and flow experience: An integration of utilitarian features, hedonic features and trust。International Journal of Social Economics,45(1),57-81。  new window
57.Ku, E. C. S.、Chen, C. D.(2020)。Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers。Service Business,14(1),23-45。  new window
58.Liu, C. C.(2017)。A model for exploring players flow experience in online games。Information Technology & People,30(1),139-162。  new window
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62.Sreejesh, S.、Paul, J.、Strong, C.、Pius, J.(2020)。Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism。International Journal of Information Management,54。  new window
63.Virvilaitė, R.、Saladienė, V.(2012)。Models investigation of factors affecting consumer impulsive purchase behaviour in retail environment。Economics and Management,17(2),664-670。  new window
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