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題名:應用SOR模式探討電子服務場景與網路口碑對於線上消費者人際信任及購買意圖之影響
書刊名:醒吾學報
作者:曾薰瑤 引用關係許致得
作者(外文):Tseng, Shun-yaoHsu, Chih Te
出版日期:2022
卷期:66
頁次:頁91-114
主題關鍵詞:SOR模式電子服務場景人際信任網路口碑購買意圖SOR modelE-servicescapeInterpersonal trustElectronic word of mouseEWOMPurchase intention
原始連結:連回原系統網址new window
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  • 共同引用共同引用:4
  • 點閱點閱:5
期刊論文
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