| 期刊論文| 1. | Grönroos, Christian(1998)。Marketing Services: The Case of a Missing Product。Journal of Business and Industrial Marketing，13(4/5)，322-338。   | | 2. | Trigg, Lisa(2011)。Patients' Opinions of Health Care Providers for Supporting Choice and Quality Improvement。Journal of Health Services Research & Policy，16(2)，102-107。 | | 3. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。 | 圖書| 1. | Donabedian, Avedis(1980)。Explorations in Quality Assessment and Monitoring, Volume I: The Definition of Quality and Approaches to its Assessment。Ann Arbor, Mich：Health Administration Press。 | | 2. | Zeithaml, Valarie A.、Bitner, Mary J.、Gremler, Dwayne D.(2018)。Services Marketing: Integrating Customer Focus Across the Firm。McGraw Hill。 | 其他| 1. | 王若璞(20180412)。辭職創業去！Dr.Right執行長郭智超：拿掉大公司的頭銜，才是人生中真槍實彈的作戰，https://www.bnext.com.tw/article/48752/dr-right。 延伸查詢 | |