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J.(2004)。Competition, circulation and advertising。Newspaper Research Journal,25,18-39。 | 28. | Sommer, C.、Krebs, I.(2016)。Market orientation in news media: How learning about and responding to readers and competitors impacts success。Journal of Applied Journalism & Media Studies,5,441-464。 | 29. | Sommer, C.(2018)。Market orientation of news startups。The Journal of Media Innovations,4,34-54。 | 30. | Tauber, E. M.(1974)。How market research discourages major innovation。Business Horizons,17(3),22-26。 | 31. | Wirtz, B. 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