圖書1. | Kearns, Gerry、Philo, Chris(1993)。Selling Places: The City as Cultural Capital, Past and Present。Oxford, England:Pergamon Press。 |
2. | Kotler, Philip、Lee, Nancy、郭思妤(2007)。科特勒談政府如何做行銷。臺灣培生教育出版集團。 延伸查詢 |
3. | Schudson, Michael(1984)。Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society。New York:Basic Books。 |
4. | Kotler, Philip、Jain, Dipak C.、Maesincee, Suvit(2002)。Marketing Moves: a new approach to profits, growth, and renewal。Harvard Business School Press。 |
5. | Kotler, P.(1982)。Marketing for nonprofit organizations。Englewood Cliffs, N.J.:Prentice-Hall。 |
6. | Kotler, P.(1988)。Marketing management。Englewood Cliffs, New Jersey:Prentice-Hall。 |
7. | 汪明生、馬群傑(2006)。地區行銷理論與實證:公共事務管理觀點。巨流。 延伸查詢 |
8. | Kotler, P.、Haider, D. H.、Rein, I. J.(1993)。Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nation。New York:The Free, A Division of Macmillan, Inc。 |
9. | Fine, Seymour H.(1981)。The marketing of ideas and social issues。New York, NY:Praeger。 |
10. | 張福榮(2003)。國際行銷管理--全球本土化觀點。臺北:五南。 延伸查詢 |
11. | Kotler, Philip(1986)。Principles of Marketing。Englewood Cliffs, New Jersey:Prentice-Hall。 |
12. | Mintzberg, H.(1994)。The Rise and Fall of Strategic Planning。Simon and Schuster。 |
13. | Morrison, A. M.(1992)。Hospitality and Travel Marketing。Thomson Learning。 |
14. | Savas, E. S.(2000)。Privatization and Public-Private Partnerships。SAGE Publications。 |
15. | Smyth, H.(1993)。Marketing the City: The Role of Flagship Developments in Urban Regeneration。E & FN SPOT。 |
16. | 葉日武(2002)。行銷學:理論與實務。台北。 延伸查詢 |