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題名:為善如何讓人知?企業社會責任活動與訊息來源如何影響消費者態度?
書刊名:管理學報
作者:楊達凱田寒光郭彥谷
作者(外文):Yang, TakaiTien, HankuangKuo, Yenku
出版日期:2021
卷期:38:4
頁次:頁563-588
主題關鍵詞:推廣型導向CSR機構型導向CSR知覺CSR真實性消費者態度Promotional-oriented CSRInstitutional-oriented CSRPerceived CSR authenticityConsumer attitude
原始連結:連回原系統網址new window
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期刊論文
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