| 期刊論文| 1. | Kock, Ned、Lynn, Gary S.(2012)。Lateral collinearity and misleading results in variance-based SEM: An illustration and recommendations。Journal of the Association for Information Systems，13(7)，546-580。   | | 2. | Wu, Jen-Her、Wang, Shu-Ching、Tsai, Ho-Huang(2010)。Falling in love with online games: The Uses and gratifications perspective。Computers in Human Behavior，26(6)，1862-1871。 | | 3. | Maciag, G. A.(2000)。Web portals usher in, drive away business。National Underwriter，104(50)，19-20。 | | 4. | Brown, Lew G.(1989)。The Strategic and Tactical Implications of Convenience in Consumer Product Marketing。Journal of Consumer Marketing，6(3)，13-19。 | | 5. | Holland, J.、Baker, S. M.(2001)。Customer Participation in Creating Site Brand loyalty。Journal of Interactive Marketing，15(4)，34-45。 | | 6. | Wang, Wei-Tsong、Wang, Yi-Shun、Liu, En-Ru(2016)。The stickiness intention of group-buying websites: The integration of the commitment-trust theory and e-commerce success model。Information & Management，53(5)，625-642。 | | 7. | Hair, Joseph F. Jr.、Sarstedt, Marko、Hopkins, Lucas、Kuppelwieser, Volker G.(2014)。Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research。European Business Review，26(2)，106-121。 | | 8. | Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。 | | 9. | Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。 | | 10. | Hulland, John S.(1999)。Use of partial least squares (PLS) in strategic management research: A review of four recent studies。Strategic Management Journal，20(2)，195-204。 | | 11. | Lin, Judy Chuan-Chuan(2007)。Online stickiness: Its antecedents and effect on purchasing intention。Behaviour & Information Technology，26(6)，507-516。 | | 12. | Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems，9(2)，91-103。 | | 13. | Chen, Chia-Chen、Lin, Yi-Chen(2018)。What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement。Telematics and Informatics，35(1)，293-303。 | | 14. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 15. | Wetzels, Martin、Odekerken-Schröder, Gaby、Van Oppen, Claudia(2009)。Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration。Management Information Systems Quarterly，33(1)，177-195。 | | 16. | Zott, C.、Amit, R.、Donlevy, J.(2000)。Strategies for value creation in e-commerce: best practice in Europe。European Management Journal，18(5)，463-475。 | | 17. | Gillespie, Allison、Krishna, Malay、Oliver, Carrie、Thiel, Matt、Olsen, Kirk(1999)。Using Stickiness to Build and Maximize Web Site Value。Online Behavior: Final Project Stickiness，34(2)，141-156。 | | 18. | Barnett, Lynn A.(1991)。The playful child: measurement of a disposition to play。Play & Culture，4(1)，51-74。 | | 19. | Blut, Markus、Chong, Alain Yee Loong、Tsigna, Zayyad、Venkatesh, Viswanath(2022)。Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging Its Validity and Charting A Research Agenda in the Red Ocean。Journal of the Association for Information Systems，23(1)，13-95。 | | 20. | Chen, Lisa Y.(2019)。The effects of livestream shopping on customer satisfaction and continuous purchase intention。International Journal of Advanced Studies in Computers, Science and Engineering，8(4)，1-9。 | | 21. | Jain, K.、Chowdhary, R.(2021)。A Study on Intention to Adopt Digital Payment Systems in India: Impact of COVID-19 Pandemic。Asia Pacific Journal of Information Systems，31(1)，76-101。 | | 22. | Li, Yalin、Zhao, Min(2021)。A Study on the Influencing Factors of Continued Intention to Use MOOCs: UTAUT Model and CCC Moderating Effect。Frontiers in Psychology，12。 | | 23. | Li, You、Li, Xiaolin、Cai, Jiali(2021)。How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective。Journal of Retailing and Consumer Services，60。 | | 24. | Puriwat, W.、Tripopsakul, S.(2021)。Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model。Sustainability，13(4)。 | | 25. | Sun, Naichen(2021)。An Analysis of the Legal Status and Liability of the Anchor of Livestream Marketing。International Journal of Frontiers in Sociology，3(5)，91-96。 | | 26. | Twum, K. K.、Ofori, D.、Keney, G.、Korang-Yeboah, B.(2022)。Using the UTAUT, personal innovativeness and perceived financial cost to examine student's intention to use E-learning。Journal of Science and Technology Policy Management，13(3)，713-737。 | | 27. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | 會議論文| 1. | Fuad, K.、Ifada, L. M.、Setyawan, H.、Handayani, R. T.(2021)。An Analysis in the Application of the Unified Theory of Acceptance and Use of Technology (UTAUT) Model on Village Fund System (SISKEUDES) with Islamic Work Ethics as a Moderating Effect。The Conference on Complex, Intelligent, and Software Intensive Systems。Springer。347-356。 | | 2. | Sang, L.(2020)。Livestream Marketing and Digital Transformation of Enterprise Marketing Mode。The Fifth International Conference on Economic and Business Management。Atlantis Press。 | 圖書| 1. | Ellis, M. J.(1973)。Why people play?。Prentice-Hall, Inc.。 | | 2. | Lieberman, J. Nina(1977)。Playfulness: Its relationship to imagination and creativity。Academic Press。 | | 3. | Safko, Lon(2010)。The social media bible: tactics, tools, and strategies for business success。John Wiley & Sons, Inc.。 | | 4. | Kline, Rex B.(2011)。Principles and Practice of Structural Equation Modeling。Guilford Press。 | | 5. | Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。 | 其他| 1. | Beddoe-Stephens, P.(19990303)。Yahoo: Gettin' Sticky with It，https://www.wired.com/1999/03/yahoo-gettin-sticky-with-it/。 | | 2. | Kemp, S.(2021)。Global Digital Snapshot，https://datareportal.com/reports/digital-2021-july-global-statshot。 | 圖書論文| 1. | Henseler, Jörg F.、Ringle, Christian M.、Sinkovics, Rudolf R.(2009)。The Use of Partial Least Squares Path Modeling in International Marketing。New Challenges to International Marketing。Emerald Group Publishing Limited。 | | 2. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1998)。Factor analysis。Multivariate Data Analysis。Prentice-Hall, Inc.。 | | 3. | Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。 | |
| |