臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：企業贊助，消費者運動涉入程度和購買意願之研究
書刊名：運動與遊憩研究
作者：謝懷恕／曾芳代／何碩
作者(外文)：Shieh, Hwai-shuh／Tseng, Fang-tai／Ho, Shuo
出版日期：2022
卷期：17:1
頁次：頁28-45
主題關鍵詞：企業贊助；運動涉入；購買意願；Corporate sponsorship；Sports involvement；Image；Purchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:2
期刊論文
1.Smith, A.(2005)。Reimaging the city: The value of sport initiatives。Annals of Tourism Research，32(1)，217-236。  new window
2.Wang, Xuehua、Yang, Zhilin(2010)。The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image。Journal of Global Marketing，23(3)，177-188。  new window
3.Goodstein, Ronald C.(1993)。Category-based applications and extensions in advertising: Motivating more extensive ad processing。Journal of Consumer Research，20(1)，87-99。  new window
4.Clark, J. M.、Cornwell, T. B.、Pruitt, S. W.(2009)。The impact of title event sponsorship announcements on shareholder wealth。Marketing Letters，20(2)，169-182。  new window
5.Meenaghan, Tony(1991)。The Role of Sponsorship in the Marketing Communications Mix。International Journal of Advertising，10(1)，35-47。  new window
6.McCarville, Ronald E.、Copeland, Robert P.(1994)。Understanding sport sponsorship through exchange theory。Journal of Sport Management，8(2)，102-114。  new window
7.Mullet, G. M.、Karson, M. J.(1985)。Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase。Journal of Marketing Research，22(1)，93-96。  new window
8.劉玉峯(20170600)。鐵人三項賽會經濟效益評估。大專體育學刊，19(2)，111-121。new window  延伸查詢new window
9.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
10.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
11.Shank, Matthew D.、Beasley, Fred M.(1998)。Fan or fanatic: Refining a measure of sport involvement。Journal of Sport Behavior，21(4)，435-443。  new window
12.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising，24(3)，25-40。  new window
13.張智涵、戴遐齡(20180900)。國際運動賽會吸引力、觀光利益與運動觀光發展態度之關係。大專體育學刊，20(3)，207-221。new window  延伸查詢new window
14.Amis, J.、Slack, T.、Berrett, T.(1999)。Sport sponsorship as distinctive competence。European Journal of Marketing，33(3/4)，250-272。  new window
15.Bennett, R.、Gabriel, H.(1999)。Charity involvement and customer preference for charity brands。Journal of Brand Management，7(1)，49-66。  new window
16.Crawford, G.(2004)。Consuming sport: Fans, sport and culture。International Journal of Sports Marketing and Sponsorship，6(2)，47-62。  new window
17.Shannon, J. R.(1999)。Sports marketing: An examination of academic marketing publication。Journal of Services Marketing，13(6)，517-535。  new window
18.Wakefield, L.、Wakefield, K.、Lane Keller, K.(2020)。Understanding sponsorship: A consumer-centric model of sponsorship effects。Journal of Advertising，49(3)，320-343。  new window
19.王慶堂、林房儹、黃永助(20090900)。臺灣運動行銷產業現況與策略之分析。休閒事業研究，7(3)，85-98。new window  延伸查詢new window
20.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research，14(4)，538-555。  new window
21.Belt, John A.、Paolillo, Joseph G. P.(1982)。The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement。Journal of Management，8(1)，105-112。  new window
22.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。  new window
23.Bloch, Peter H.(1982)。Involvement Beyond the purchase process: Conceptual issues and empirical investigation。Advance in Consumer Research，9(1)，413-417。  new window
24.Erdem, Tulin、Swait, Joffre(1998)。Brand Equity as a Signaling Phenomenon。Journal of Consumer Psychology，7(2)，131-157。  new window
25.Gwinner, Kevin P.、Eaton, John(1999)。Building Brand Image Through Event Sponsorship: The Role of Image Transfer。Journal of Advertising，28(4)，47-57。  new window
26.Haley, Eric(1996)。Exploring the Construct of Organization as Source: Consumer's Understandings of Organizational Sponsorship of Avocacy Advertising。Journal of Advertising，25(2)，19-35。  new window
27.Harvey, Bill(2001)。Measuring the Effects of Sponsorships。Journal of Advertising Research，41(1)，59-65。  new window
28.Hsieh, An‐Tien、Li, Chung‐Kai(2008)。The moderating effect of brand image on public relations perception and customer loyalty。Marketing Intelligence & Planning，26(1)，26-42。  new window
29.Huang, Ching Y.、Chou, Chia J.、Lin, Pei C.(2010)。Involvement theory in constructing bloggers' intention to purchase travel products。Tourism Management，31(4)，513-526。  new window
30.Javalgi, Rajshekhar G.、Traylor, Mark B.、Gross, Andrew C.、Lampman, Edward(1994)。Awareness of sponsorship and corporate Image: An empirical investigation。Journal of Advertising，23(4)，47-58。  new window
31.Ko, Y. J.、Kim, K.、Claussen, C. L.、Kim, T. H.(2008)。The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products。International Journal of Sports Marketing & Sponsorship，9(2)，6-21。  new window
32.Koo, G. Y.、Quarterman, J.、Flynn, L.(2006)。Effect of Perceived Sport Event and Sponsor Image Fit on Consumers' Cognition, Affect, and Behavioral Intentions。Sport Marketing Quarterly，15(2)，80-90。  new window
33.Krishnan, H. S.(1996)。Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective。International Journal of Research in Marketing，13(4)，389-405。  new window
34.Levin, A. M.、Joiner, C.、Cameron, G.(2001)。The impact of sports sponsorship on consumers' brand attitudes and recall: The case of NASCAR fans。Journal of Current Issues & Research in Advertising，23(2)，23-31。  new window
35.Mason, K.(2005)。How Corporate Sport Sponsorship Impacts Consumer Behavior。The Journal of American Academy of Business Cambridge，7(1)，32-35。  new window
36.Meenaghan, John A.(1983)。Commercial Sponsorship。European Journal of Marketing，17(7)，5-73。  new window
37.Meenaghan, T.(1991)。Sponsorship-Legitimising the Medium。European Journal of Marketing，25(11)，5-10。  new window
38.Meenaghan, Tony(2001)。Understanding Sponsorship Effects。Psychology and Marketing，18(2)，95-122。  new window
39.Pappu, Ravi、Quester, Pascale G.、Cooksey, Ray W.(2005)。Consumer-Based Brand Equity: Improving the Measurement-Empirical Evidence。Journal of Product & Brand Management，14(3)，143-154。  new window
40.Pope, Nigel K. L.、Voges, Kevin E.(2000)。The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention。Sport Marketing Quarterly，9(2)，96-102。  new window
41.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science，28(2)，226-238。  new window
42.Witcher, Barry、Craigen, J. Gorden、Culligan, Dennis、Harvey, Andrew(1991)。The Links between Objectives and Function in Organizational Sponsorship。International Journal of Advertising，10(1)，13-33。  new window
43.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
44.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
會議論文
1.Johnson, M.、Zinkhan, G. M.(2015)。Defining and measuring company image。Springer。346-350。  new window
圖書
1.Peter, J. P.、Olson, J. C.(2010)。Consumer behavior & marketing strategy。New York, NY：McGraw-Hill。  new window
2.邱皓政(2011)。結構方程模式：LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
3.Nunnally, Jum C.(1978)。Psychometric methods。McGraw-Hill Book Company。  new window
4.Fombrun, Charles J.(1996)。Reputation: Realizing Value from the Corporate Image。Harvard Business School Press。  new window
5.Mullin, Bernard J.、Hardy, Stephen、Sutton, William(2014)。Sport Marketing。Human Kinetics。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer behavior: Instructor's manual。Prentice-Hall。  new window
7.黃芳銘(2004)。結構方程模式：理論與應用。五南。  延伸查詢new window
8.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
9.Howard, Dennis R.、Crompton, John L.(1995)。Financing Sport。Fitness Information Technology。  new window
圖書論文
1.Montaño, Daniel E.、Kasprzyk, Danuta(2015)。Theory of reasoned action, theory of planned behavior, and the integrated behavioral model。Health Behavior: Theory, Research and Practice。San Francisco, CA：Jossey-Bass。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：778（臺灣：775，外國：3） ／ 本年度總使用人次：1614293 ／ 訪客人次（自102年09月）：67410740
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上