The study of the Chinese language serves as an important gateway to understanding the changes and development in Chinese society. This article examines the commonly used word zhòngshì 'emphasize' based on Chinese Gigaword through comparing its collocations in the subject-predicate relationship and the predicate-object relationship between Mainland China and Taiwan. By exploring the shared and respective concerns of news media on both sides of the Taiwan Strait to the phenomenon of emphasis from the early 1990s to the early 21st century, this study strives to provide a comprehensive understanding of the topic through small details. It contributes to the advancement of Chinese language research and has the implications for promoting communication and exchange among Chinese-speaking areas.