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題名：製造能力與事業策略之配適分析--臺灣高科技廠商之實證
書刊名：管理學報
作者：張世佳 引用關係／林能白／魏啟林
作者(外文)：Chang, Shih-chia／Lin, Neng-pai／Wea, Chi-lin
出版日期：1998
卷期：15:1
頁次：頁57-80
主題關鍵詞：製造策略；製造能力；事業策略；Manufacturing strategy；Manufacturing capabilities；Business strategy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(8) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:51
　　　　　本研究目的之一，在於建立事業策略類型新的分類架構，並驗證其是否適用於臺 灣高科技廠商之事業策略形態；此外，進一步建立製造能力與事業策略類型的最佳配適模式 ，係本研究之另一目的，其中製造能力包括低成本、低不良率品質、獨特性品質、準時交貨 、迅速交貨、產量彈性、產品彈性等構面。本研究首先發展一事業策略分類架構，依該架構 而將事業策略類型區分為先制策略、差異化 -- 跟隨策略、成本化 -- 跟隨策略；而後建立 製造能力構面與該三種事業策略類型配適關係之研究假設， 並以 113 家臺灣高科技廠商之 資料進行實證分析，研究結論指出，採不同事業策略之廠商，具備不同之製造能力構面時， 對新產品成功上市比率、純益率、銷售成長率等三種不同性質之績效指標，有不同的顯著影 響關係；因此，採不同事業策略類型之廠商，應視所追求之特定績效目標，而搭配不同之製 造能力構面。
　　　　　One purpose of this study is to construct a new typology framework for business strategies, and then to verify if it's application for high-tech. manufacturing firms in business strategy analysis. Besides, to further build the optimal fit model between manufacturing capabilities and business strategy types is the other purpose of this study. Manufacturing capabilities comprise low cost, conformance quality, performance quality, delivery reliability, delivery speed, volume flexibility, product flexibility, etc. This study first proposes a new business strategy framework which categorizes the business strategy types into preemptive strategy, low-cost-follower strategy and differentiated-follower strategy. Then, the fit relationship between manufacturing capabilities and three kinds of business Strategy above is developed to be research hypothesises and examined empirically based on data collected from 113 high-tech manufacturing firms. The study results indicate that firms must adopt their business strategies based on their manufacturing capabilities in order to improve the performance in new product introduction, net profit, and sales growth.
期刊論文
1.Varadarajan, P. R.(1986)。Horizontal Cooperative Sales Promotion: An Idea Whose Time Has Come。Journal of Consumer Marketing，3(Winter)，15-33。  new window
2.Katayama, Frederick(1989)。Who's Fueling the Fax Frenzy。Fortune，23(Oct.)，151-156。  new window
3.Swamidass, P. M.、Newell, W. T.(1987)。Manufacturing strategy, environmental uncertainty and performance: a path analytic model。Management Science，33(4)，509-524。  new window
4.Leong, K. G.、Snyder, D. L.、Ward, P. T.(1990)。Research in the process and content of manufacturing strategy。OMEGA: The International Journal of Management Science，18(2)，109-122。  new window
5.Richardson, P. R.、Taylor, A. J.、Gordon, J. R. M.(1985)。A Strategic Approach to Evaluating Manufacturing Performance。Interfaces，15(6)，15-27。  new window
6.Robinson, William T.(1988)。Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries。Journal of Marketing Research，25(1)，87-94。  new window
7.Skinner, Wickham(1969)。Manufacturing: missing link in corporate strategy。Harvard Business Review，47(3)，136-145。  new window
8.Stalk, G. Jr.、Hout, T. M.(1988)。Time: the Next Source of Competitive Advantage。Harvard Business Review，66(4)，41-51。  new window
9.Miller, Jeffery G.、Roth, Aleda V.(1994)。A Taxonomy of Manufacturing Strategies。Management Science，40(3)，285-304。  new window
10.Roth, Aleda V.、Miller, Jeffery G.(1992)。Success factors in manufacturing。Business Horizons，35(4)，73-81。  new window
11.Zahra, Shaker A.、Das, Sidhartha R.(1993)。Building Competitive Advantage on Manufacturing Resources。Long Range Planning，26(2)，90-100。  new window
12.Kerin, Roger A.、Varadarajan, P. Rajan、Peterson, Robert A.(1992)。First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions。Journal of Marketing，56(4)，33-52。  new window
13.Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review，68(3)，79-91。  new window
14.Walker, Orville C. Jr.、Ruekert, Robert W.(1987)。Marketing's role in the implementation of business strategies: A critical review and conceptual framework。Journal of Marketing，51(3)，15-33。  new window
15.Dierickx, I.、Cool, K.(1989)。Assets Stock Accumulation and Sustainability of Competitive Advantage。Management Science，35(12)，1501-1511。  new window
16.Lieberman, Marvin B.、Montgomery, David B.(1988)。First-Mover Advantages。Strategic Management Journal，9(S1)，41-58。  new window
17.Buaron, R.(1981)。New-Game Strategies。McKinley Quarterly，19，24-40。  new window
18.Stobaugh, R.、Telesio, P.(1983)。Matching Manufacturing Policies and Product Strategy。Harvard Business Review，March/ April，113-120。  new window
19.Kumpe, T.、Bolwijn, P. T.(1990)。Manufacturing in the 1990's Productivity, Flexibility and Innovation。Long Range Planning，23(4)，44-57。  new window
20.Buffa, E. S.(1984)。Market American Manufacturing Competitive。California Management Review，Spring，102-109。  new window
21.Miller, Jeffery G.(1981)。Fit Production System to the Task。Harvard Business Review，Jan/ Feb，145-154。  new window
研究報告
1.Lean, D. F.、Bond, R. S.(1987)。Sales Promotion and Product Differentiation in Two Prescription Drug Markets。Washington, DC。  new window
圖書
1.經濟部工業局(1994)。十大新興工業發展策略與措施。十大新興工業發展策略與措施。臺北市：經濟部工業局。  延伸查詢new window
2.Comanor, W. S.、Wilson, T. A.(1974)。Advertising and Market Power。Advertising and Market Power。Cambridge, MA：Harvard University Press。  new window
3.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。  new window
4.Hayes, R. H.、Wheelwright, S. C.(1984)。Restoring Our Competitive Edge: Competing Through Manufacturing。New York：John Wiley and Sons。  new window
5.Hayes, R. H.、Wheelwright, S. C.、Clark, K. B.(1988)。Dynamic Manufacturing: Creating the Learning Organization。New York：Free Press。  new window
6.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
7.Maidique, M. A.、Patch, P.(1980)。Corporate Strategy and Technological Policy。Corporate Strategy and Technological Policy。Boston, MA。  new window
8.中華徵信所編輯部(1994)。1994年臺灣地區大型五百大企業。1994年臺灣地區大型五百大企業。臺北。  延伸查詢new window
9.Roth, A. V.、Seal, G.、Giffi, C.(1990)。Competing in World Class Manufacturing: America's 21st Century Challenge。Competing in World Class Manufacturing: America's 21st Century Challenge。Homewood, IL。  new window
 
 
 
 
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