期刊論文| 1. | Biehal, G.、Stephens, D.、Curlo, E.(1992)。Attitude Toward the Ad and Brand Choice。Journal of Advertising，21(3)，19-36。   |
| 2. | Levie, W. H.、Lentz, R.(1982)。Effects of text illustration: A review of research。Educational Communications and Technology Journal，30，195-232。 |
| 3. | Leong, S. M.、Ang, S. H.、Tham, L. L.(1996)。Increasing brand name recall in print advertising among Asian consumers。Journal of Advertising，25(2)，65-81。 |
| 4. | Smith, R. A.(1991)。The effects of visual and verbal advertising information on consumers' inferences。Journal of Advertising，20(4)，13-24。 |
| 5. | Bower, G. H.、Karlin, M. B.、Dueck, A.(1975)。Comprehension and memory for pictures。Memory & Cognition，3(2)，216-220。 |
| 6. | Edell, J. A.、Staelin, R.(1983)。The information processing of pictures in print advertisements。Journal of Consumer Research，10(1)，45-61。 |
| 7. | Houston, Michael J.、Childers, Terry L.、Heckler, Susan E.(1987)。Picture-word consistency and the elaborative processing of advertisements。Journal of Marketing Research，24(4)，359-369。 |
| 8. | Keller, K. L.、Heckler, S. E.、Houston, M. J.(1998)。The Effects of Brand Name Suggestiveness on Advertising Recall。Journal of Marketing，62，48-57。 |
| 9. | Lutz, K. A.、Lutz, R. J.(1978)。Imagery-eliciting strategies: review and implication of research。Advances in Consumer Research，5，611-620。 |
| 10. | McKelvie, S. J.、Diana, C.、Patrica, M.(1992)。To what extent do interactive pictures promote recall。Perceptual and Motor Skills，75，627-638。 |
| 11. | Meyers-Levy, J.(1989)。The influence of a brand name association set size and word frequency on brand memory。Journal of Consumer Research，16，197-207。 |
| 12. | Shimp, T. A.、Urbany, J. E.、Camlin, S. E.(1988)。The use of framing and characterization for magazine advertising of mass-marketed products。Journal of Advertising，17(1)，23-30。 |
| 13. | Sperber, R. D.、McCauley, C.、Ragain, R. D.、Weil, C. M.(1979)。Semantic priming effects on picture and word processing。Memory & Cognition，7(5)，339-345。 |
| 14. | 吳岳剛(19970800)。圖文互動在得獎與一般平面廣告中的差異研究。銘傳學刊，8，65-87。 延伸查詢 |
| 15. | Lutz, Kathy A.、Lutz, Richard J.(1977)。Effects of Interactive Imagery on Learning: Application to Advertising。Journal of Applied Psychology，62(4)，493-498。 |
| 16. | 吳岳剛(19990700)。平面廣告中圖像與產品種類的關係對於記憶的影響。廣告學研究，13，113-130。 延伸查詢 |
| 17. | Laczniak, Russell N.、Muehling, Darrel D.、Grossbart, Sanford(1989)。Manipulating Message Involvement in Advertising Research。Journal of Advertising，18(2)，28-38。 |
| 18. | Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research，18(3)，318-332。 |
| 19. | Childers, Terry L.、Houston, Michael J.(1984)。Conditions for a Picture Superiority Effect on Consumer Memory。Journal of Consumer Research，11(2)，643-655。 |
| 20. | Mitchell, Andrew A.(1986)。The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement。Journal of Consumer Research，13(1)，12-24。 |
| 21. | Stayman, D. M.、Batra, R.(1991)。Encoding and Retrieval of Ad Affect in Memory。Journal of Marketing Research，28(2)，232-239。 |