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題名:傳銷事業在中國大陸的發展、挫折及前景
書刊名:中國大陸研究
作者:江振昌
作者(外文):Chiang, Chen-chang
出版日期:1999
卷期:42:8
頁次:頁35-51
主題關鍵詞:傳銷傳銷熱多層次傳銷農民工失業社會騷亂市場經濟和平演變Propagated direct marketingMulti-channel propagated direct marketingPeasant workersUnemploymentSocial disorderMarket economyPeaceful evolution
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     本文主旨在探討一九九零0年以來,盛行歐美各國的傳銷事業中國大陸的發展與 受挫情況。傳銷事業在初次引進大陸之時曾蔚為風潮,成為「二會」經營,在全 大陸氾濫成為社會公害。中共對傳銷事業的態度從「不反對」改為「不支持」, 甚至出爾反爾的推翻一年前的法令規章,引起外商的巨額損失,同時引爆廣州, 湖南等地傳銷員的動亂,死傷無數。其後中共在美國的干預下有條件開放傳銷事 業,但未來發展仍是不可預測的。
     This paper will examine the propagated direct marketing business in mainland China. When this business was first introduced into mainland China in the early 1990s, it has attracted wide attention and some people took it as the "last opportunity in the 20th century to make a fortune." However, when this business developed into a pyramid scheme shortly after it has been taken in, the official attitude toward it changed from "not reject" to "not support," followed by a revision of some regulations governing its operation. This has not only incurred great losses to foreign investors but also resulted in riots in Guangzhou and Hunan. Later, under the US pressure, the mainland Chinese authorities began to allow it to revive to some extent. By far, no one is sure about the future development of the propagated direct marketing business in mainland China.
期刊論文
1.高慶林、潘燕(1998)。傳銷命斷中國的未盡話題。瞭望新聞周刊,19。  延伸查詢new window
2.易寧青(1997)。大陸營銷傳銷市場面面觀。前哨月刊。  延伸查詢new window
3.(1998)。千萬傳銷員發財夢碎。亞洲週刊。  延伸查詢new window
4.(1998)。國務院關於禁止傳銷經營活動的通知。共黨問題研究,24(8),86-87。  延伸查詢new window
圖書
1.(1998)。中國民生報告:中國社會各階層的現狀與未來。中國民生報告:中國社會各階層的現狀與未來。北京。  延伸查詢new window
2.吳英同(1999)。直銷人員法律上陣。直銷人員法律上陣。臺北。  延伸查詢new window
3.方天龍(1997)。傳銷秘笈。傳銷秘笈。臺北。  延伸查詢new window
4.劉應杰(1998)。中國社會現象分析。北京:中國城市出版社。  延伸查詢new window
 
 
 
 
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