本文以公共圖書館的「公共性」與「資訊服務」為根本，回歸公共圖書館的創新服務首要在於自身的「品質」必須夠好，因此服務的「研發」即其精髓；而後才有「行銷」的問題。此時行銷問題所指並非價格、通路或促銷等行銷主體的問題，本文認為「傳播」面向方為此命題之焦點；而從此面向出發，所謂的創新行銷公共圖書館的可能性與契機點才有產生的機會。

Based on “Public” and “Information Service” of public library, this article discusses the major concept of marketing is innovation of R&D (Research and Development) for public library. It means the first task for public library marketing is “Product” (quality of public library’s service). This article also brings up the key of the innovation of public library marketing is rather ways of Communication than 4P of Marketing Principles. This is the juncture and possibility of so-called “the innovation of public library marketing”.