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題名:行銷研究:實務與理論應用-
作者:邱志聖
出版日期:2013
出版項:臺北:智勝文化
ISBN:9789577298355
主題關鍵詞:行銷學
學門:管理學
資料類型:專書
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:1
期刊論文
1.Chiou, Jyh-Shen、Cheng, Cathy(2003)。Should a Company Have Message Boards on Its Web Sites?。Journal of Interactive Marketing,17(3),50-61。  new window
2.Chiou, Jyh-Shen、Ting, Chien-Chien(2011)。Will you spend more money and time on internet shopping when the product and situation are right?。Computers in Human Behavior,27(1),203-208。  new window
3.Deutskens, E.、de Ruyter, Ko、Wetzels, M.(2006)。An assessment of equivalence between online and mail surveys in service research。Journal of Service Research,8(4),346-355。  new window
4.Gutman, Jonathan(1982)。A means-end chain model based on consumer categorization processes。Journal of Marketing,46(2),60-72。  new window
5.吳琬瑜(20070131)。追求有意義的人生下半場。天下雜誌。  延伸查詢new window
6.吳錦勳(2005)。為顧客說出好的故事才是好品牌。商業周刊,920。  延伸查詢new window
7.林宏達(2006)。微軟從產品導向轉為服務導向--傾聽四億客戶,滿意度三年提升17%。商業周刊,983。  延伸查詢new window
8.(2005)。搜密2005年台灣市場研究公司全都錄。動腦雜誌,2005(4月號),74-78。  延伸查詢new window
9.楊欣怡(2006)。寶僑家品把公益活動當品牌經營--推廣公益也要看數字做行銷。商業周刊,968。  延伸查詢new window
10.Silk, Alvin J.、Urban, Glen L.(1987)。Pretest Market Evaluation of New Package Goods: A Model and Measurement Methodology。Journal of Marketing Research,15(2),171-191。  new window
11.Cowan, Charles D.(1992)。Write Your Questions Down Before You Pay for Your Research。Marketing Research,4(1),65-68。  new window
12.Devlin, Susan J.、Dong, H. K.、Brown, Marbue(2003)。Selecting a Scale for Measuring Quality。Marketing Research,5(3),13-16。  new window
13.Durante, Richard、Feeban, Michael(2005)。Watch and Learn: Leverage Ethnography to Improve Strategic Decision Making。Marketing Research,17(4),11-15。  new window
14.Gibson, Lawrence D.(2005)。Brand Name Power。Marketing Research,17,29-31。  new window
15.Gross, Michael A.(2004)。Market Research in Public Education。School Administrator,61(3),14-17。  new window
16.Henderson, N. R.(2010)。Crafting Careful Qualitative Questions。Marketing Research,22(1),29-30。  new window
17.Mittal, Vikas(2004)。Research and the Bottom Line。Marketing Research,16(3),36-40。  new window
18.Murphy, J.、Hofacker, C.、Mizerski, R.(2006)。Primacy and Recency Effects on Clicking Behavior。Journal of Computer-Mediated Communication,11(2),522-535。  new window
19.Pruden, Douglas R.、Vavra, Terry G.(2000)。Customer Research, Not Marketing Research: the Needed Revolution in Marketing Research in Respecting Relationships with Customers。Market Research,12(2),14-19。  new window
20.Rook, Dennis W.(2003)。Out-Of-Focus Groups。Marketing Research,15(2),10-15。  new window
21.Schmalensee, Diane H.(2003)。The Perfect Scale。Marketing Research,15(3),23-25。  new window
22.Shocker, A. D.、Hall, W. G.(1986)。Pretest Market Models: A Critical Evaluation。Journal of Product Innovation Management,3(2),86-107。  new window
23.Thomas, Jefrry(19970512)。How, When and Why to Do Market Research。Nation's Restaurant News,31(19),84。  new window
24.Young, Scott(2002)。Winning at Retail。Global Cosmetic Industry,2002(Aug.),60-64。  new window
25.Yankelovich, D.、Meer, D.(2006)。Rediscovering market segmentation。Harvard Business Review,84(2),122-131。  new window
圖書
1.Dillon, William R.、Madden, Thomas J.、Firtle, Neil H.(1994)。Marketing research in a marketing environment。Richard D. Irwin。  new window
2.Cook, T. D.、Campbell, D. T.(1979)。Quasi-Experimentation: Design & Analysis Issues for Field Settings。Chicago:Rand McNally。  new window
3.Porter, Michael E.(1985)。The Competitive Advantage: Creating and Sustaining Superior Performance。Free Press。  new window
4.Campbell, Donald T.、Stanley, Julian C.(1963)。Experimental and Quasi-experimental Design for Research。Chicago:Rand McNally College Publishing Co.。  new window
5.邱志聖(2010)。策略行銷分析:架構與實務分析。智勝出版社。  延伸查詢new window
6.詹姆斯.桑伯原、劉清彥(2001)。公主的月亮。和英出版社。  延伸查詢new window
7.Cooper, Donald R.、Schindler, Pamela S.(2006)。Marketing Research。New York, NY:McGraw-Hill。  new window
8.Lilien, Gary L.、Rangaswamy, Arvind(2002)。Marketing Engineering: Computer Assisted Marketing Analysis and Planning。Upper Saddle River, NJ:Pearson Education Inc。  new window
9.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
其他
1.李墨林(2007)。Mitsubishi Lancer Fortis 2.0驚豔車壇,http://www.u-car.com.tw。  new window
2.林玟伶,黃婉鈴,石奕柔,陳思敏(2005)。係金A-Zespri紐西蘭奇異果,http://www3.nccu.edu.tw/~;schiou/。  延伸查詢new window
3.林耕毅,洪浩展,謝明倫,葛彥伶,陳心怡(2006)。Rainforest,http://www3.nccu.edu.tw/~;schiou/。  延伸查詢new window
4.張郁欣,林慧君,留梅芳,邱承漢,許凱玲(2005)。點菌光 一點細菌沖光光,http://www3.nccu.edu.tw/~;schiou/。  延伸查詢new window
5.陳冠夫,楊少夫,李廷芳,王雅蓓,張紹琦,苑慈祐(2006)。希朵輕體潤膚乳,http://www3.nccu.edu.tw/~;schiou/。  延伸查詢new window
6.陳錦誠,劉鍵,申雲勇,葉信宏,張志剛,邱滢憓(2004)。拍賣!以Yahoo!奇摩&eBay台灣為例,http://www3.nccu.edu.tw/~;schiou。  延伸查詢new window
7.戴伯勳,劉富森,黃麟惠,陳映文,謝惇鋒,黃昭蕙,丁千千(2008)。茶葉產品行銷發展,http://www3.nccu.edu.tw/-;schiou/。  延伸查詢new window
8.Lee, Barton,Saklani, Soumya,Tatterson, David(20020610)。Top Prospects: State of the MR Industry。  new window
9.Robles, Elizabeth(20020610)。In Cuba, the Usual MR Methods Don't Work。  new window
圖書論文
1.Blackburn, Joseph D.、Clancy, Kevin J.(1982)。LITMUS: A New Product Planning Model。Marketing Planning Models vol. 18 of TIMS studies in the Management Sciences。North-Holland。  new window
 
 
 
 
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