:::

詳目顯示

回上一頁
題名:直銷企業其關係行銷結合之實證研究--探究運動贊助與消費者涉入之干擾效果
書刊名:直銷管理評論
作者:周文瓊 引用關係蕭君華陳誠輝
作者(外文):Chou, Wen-chiungHsiao, Chun-huaChen, Cheng-hui
出版日期:2014
卷期:2:1
頁次:頁154-186
主題關鍵詞:直銷企業關係結合運動贊助消費者涉入關係品質購買意願Direct selling enterprisesRelationship bondsSports sponsorshipConsumers' involvementRelationship qualityPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:5
  • 點閱點閱:4
期刊論文
1.Dibb, S.、Meadows, M.(2001)。The Application of a Relationship Marketing Perspective in Retail Banking。The Service Industries Journal,21(1),169-194。  new window
2.Ivens, B. S.(2005)。Flexibility in Industrial Service Relationships: The Construct, Antecedents, and Performance Outcomes。Industrial Marketing Management,34(6),566-576。  new window
3.Copeland, R.、Frisby, W.、McCarville, R.(1996)。Understanding the sport sponsorship process from a corporate perspective。Journal of Sport Management,10(1),32-48。  new window
4.Irwin, R. L.、Asimakopolus, M. K.(1992)。An Approach to the evaluation and selection of sport sponsorship proposals。Sport Marketing Quarterly,1(2),43-51。  new window
5.Sherif, M.、Cantril, H.(1947)。The psychology of ego involvement, social attitudes and identifications。Information & Management,9(5),261-268。  new window
6.Möller, K.(2013)。Theory map of business marketing: Relationships and networks perspectives。Industrial Marketing Management,42(3),324-335。  new window
7.McCarville, Ronald E.、Copeland, Robert P.(1994)。Understanding sport sponsorship through exchange theory。Journal of Sport Management,8(2),102-114。  new window
8.Bojei, J.、Alwie, A.(2010)。Loyalty in service sector。Journal of Economics And Management,4(1),81-100。  new window
9.Grewal, R.、Chakravarty, A.、Saini, A.(2010)。Governance mechanisms in business-to-business electronic markets。Journal of Marketing,74(4),45-62。  new window
10.Rai, A.、Pavlou, P.、Im, G.、Du, S.(2012)。Inter-firm it capabilities and communications for co-creating relational value: evidence from the logistics industry。MIS Quarterly,36(1),233-262。  new window
11.Salo, J.、Wendelin, R.(2013)。Longitudinal analysis of digital bonding in buyer-seller relationships。Journal of Business-to-Business Marketing,20,1-19。  new window
12.Yang, D-G.、Wu, J. M.、Wang, K-I.(2010)。Relationship quality, relationship value, purchasing intention: an Empirical study in the retail Industry in the USA, Japan and Taiwan。Asian Journal of Arts and Sciences,1(2),155-166。  new window
13.Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly,29(3),349-356。  new window
14.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
15.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
16.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
17.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
18.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
19.Narayandas, Das、Rangan, V. Kasturi(2004)。Building and Sustaining Buyer-seller Relationships in Mature Industrial Markets。Journal of Marketing,68(3),63-77。  new window
20.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
21.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
22.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
23.Buchholz, L. M.、Smith, R. E.(1991)。The role of consumer involvement in determining cognitive response to broadcast advertising。Journal of Advertising,20(1),4-17。  new window
24.方正義(2006)。新一代商場顯學:運動行銷。管理雜誌,384,44-48。  延伸查詢new window
會議論文
1.陳君杰(2010)。國際知名傳銷公司獎金制度之比較研究--以永久、如新公司為例。第十五屆直銷學術研討會。  延伸查詢new window
2.謝律晨、陳得發、王昭雄(2011)。以AHP法探討直銷公司自我評鑑指標之研究。第十六屆直銷學術研討會。  延伸查詢new window
學位論文
1.Wendelin, R.(2004)。The nature and change of bonds in industrial businessrelationships(博士論文)。Swedish School of Economics and Business Administration。  new window
2.Salo, J.(2006)。Business relationship digitalization: A case study from the steel processing industry(博士論文)。Oulu University,Oulu, Finland。  new window
圖書
1.Miline, G. R.、McDonald, M. A.(1999)。Sport marketing: Managing the exchange process。Jones and Bartlett。  new window
2.Robertson, T. S.(1985)。Consumer behavior。Glenview, Ill:Scott Foresman。  new window
3.Howard, D. R.、Crompton, J. L.(2004)。Financing sport。Morgantown, WV:Fitness Information Technology。  new window
4.Yin, R. K.(2003)。Case study research: Designs and methods。SAGE。  new window
5.Kotler, P.、Wong, V.、Saunders, J.、Armstrong, G.(2005)。Principles of Marketing。FT/Prentice Hall。  new window
6.Stotlar, D. K.(1993)。Successeful Sport Marketing。Dubuque, IA:Wm. C. Brown Communications, Inc.。  new window
7.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing Service--Competing Through Quality。New York:The Free Press。  new window
8.Schiffman, L. G.、Kanuk, L. L.(2004)。Consumer behavior。Upper Saddle River, N.J.:Pearson Education Inc.。  new window
9.邱志聖(2011)。行銷研究:實務與理論應用。智勝文化事業有限公司。new window  延伸查詢new window
10.葉鳳強、吳家德、許逸竑(2010)。整合行銷傳播--理論與實務。五南書局。  延伸查詢new window
11.蕭文龍(2007)。多變量分析。碁峰出版社。  延伸查詢new window
12.Liker, J. K.(2004)。The Toyota Way。New York:McGraw-Hill。  new window
13.Solomon, M. R.(2010)。Consumer behavior: buying, having, and being。  new window
14.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship Marketing。Emerging perspectives on services marketing。American Marketing Association。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE