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題名:以媒體豐富度與網路口碑探討客庄旅遊地行為意圖之研究
書刊名:臺北城市科技大學通識學報
作者:任文瑗
作者(外文):Jen, Wen-yuan
出版日期:2021
卷期:10
頁次:頁217-240
主題關鍵詞:媒體豐富理論網路口碑行為意圖客家文化Google在地嚮導Media richness theorye-WOMBehavioral intentionHakka cultureGoogle local guides
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:6
  • 點閱點閱:0
期刊論文
1.Gibson, H.(1998)。The educational tourist。Journal of Physical Education, Recreation & Dance,69(4),32-34。  new window
2.Coathup, D. C.(1999)。Dominant actors in international tourism。International Journal of Contemporary Hospitality Management,11(2/3),69-72。  new window
3.Hurme, P.(2005)。Mobile communication and work practices in knowledge-based organizations。Human Technology: An Interdisciplinary Journal on Humans in ICT Environments,1(1),101-108。  new window
4.Kahai, S. S.、Cooper, R. B.(2003)。Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality。Journal of Management Information Systems,20(1),263-299。  new window
5.Lee, M.、Youn, S.(2009)。Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement。International Journal of Advertising,28(3),473-499。  new window
6.Dwyer, Paul(2007)。Measuring the Value of Electronic Word of Mouth and Its Impact in Consumer Communities。Journal of Interactive Marketing,21(2),63-79。  new window
7.Sun, Tao、Youn, Seounm、Wu, Guohua、Kuntaraporn, Mana(2006)。Online word-of-mouth (or mouse): An exploration of its antecedents and consequences。Journal of Computer-Mediated Communication,11(4),1104-1127。  new window
8.Vermeulen, I. E.、Seegers, D.(2009)。Tried and tested: The impact of online hotel reviews on consumer consideration。Tourism Management,30(1),123-127。  new window
9.Bachleitner, R.、Zins, A. H.(1999)。Cultural tourism in rural communities: The residents' perspective。Journal of Business Research,44(3),199-209。  new window
10.Walters, P. G. P.(2008)。Adding value in global B2B supply chains: Strategic directions and the role of the internet as a driver of competitive advantage。Industrial Marketing Management,37(1),59-68。  new window
11.Casaló, Luis V.、Flavián, Carlos、Guinalíu, Miguel、Ekinci, Yuksel(2015)。Do online hotel rating schemes influence booking behaviors?。International Journal of Hospitality Management,49,28-36。  new window
12.Simpson, P. M.、Siguaw, J. A.(2008)。Destination word-of-mouth: The role of traveler type, residents, and identity salience。Journal of Travel Research,47(2),167-182。  new window
13.Dickinger, A.(2011)。The trustworthiness of online channels for experience-and goal-directed search tasks。Journal of Travel Research,50(4),378-391。  new window
14.蒯光武、練惠琪(20100600)。以無線網路及個人數位導覽系統促進博物館做為文化觀光景點之關鍵成功因素。運動與遊憩研究,4(4),37-62。new window  延伸查詢new window
15.Ye, Qiang、Law, R.、Gu, Bin、Chen, W.(2011)。The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings。Computers in Human Behavior,27(2),634-639。  new window
16.Hung, Kineta H.、Li, Stella Yiyan、Tse, David K.(2011)。Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community: effects on brand variety seeking and time spent。Journal of Advertising,40(3),99-112。  new window
17.Stieglitz, Stefan、Linh, Dang-Xuan(2013)。Emotions and Information Diffusion in Social Media--Sentiment of Microblogs and Sharing Behavior。Journal of Management Information Systems,29(4),217-248。  new window
18.Schulze, Christian、Schöler, Lisa、Skiera, Bernd(2014)。Not all fun and games: Viral marketing for utilitarian products。Journal of Marketing,78(1),1-19。  new window
19.Xie, K. L.、Zhang, Zi Li、Zhang, Zi Qiong(2014)。The business value of online consumer reviews and management response to hotel performance。International Journal of Hospitality Management,43(2),1-12。  new window
20.Pantelidis, I. S.(2010)。Electronic Meal Experience: A Content Analysis of Online Restaurant Comments。Cornell Hospitality Quarterly,51(4),483-491。  new window
21.Lee, E.-J.、Shin, S. Y.(2014)。When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo。Computers in Human Behavior,31,356-366。  new window
22.Hollebeek, L. D.、Glynn, M. S.、Brodie, R. J.(2014)。Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation。Journal of Interactive Marketing,28(2),149-165。  new window
23.Daft, R. L.、Lengel, R. H.(1986)。Organization information requirements, media richness and structural design。Management Science,32(5),554-571。  new window
24.Tseng, F.-C.、Cheng, T. C. E.、Li, K.、Teng, C.-I.(2017)。How does media richness contribute to customer loyalty to mobile instant messaging?。Internet Research,27(3),520-537。  new window
25.Luo, Q.、Zhong, D.(2015)。Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites。Tourism Management,46,274-282。  new window
26.Hua, L.、Chen, C.、Fang, H.、Wang, X.(2018)。3D documentation on Chinese Hakka Tulou and Internet-based virtual experience for cultural tourism: A case study of Yongding County, Fujian。Journal of Cultural Heritage,29,173-179。  new window
27.Lu, Y.、Kim, Y.、Dou, X. Y.、Kumar, S.(2014)。Promote physical activity among college students: Using media richness and interactivity in web design。Computers in Human Behavior,41,40-50。  new window
28.戴有德、彭椿蓉、莊文隆、陳冠仰、王琳鈺(20191200)。以方法目的鏈探討客家文化觀光之利益、體驗與價值內涵。戶外遊憩研究,32(4),25-54。new window  延伸查詢new window
29.王智永、曾寶葵、顏士堯(20170630)。屏東六堆客家文化園區整合特色遊程之可行性探討。運動與觀光研究,6(1),26-37。  延伸查詢new window
30.吳守從(20191200)。網路口碑、知覺風險與信任對於顧客入住意願影響之探討--以Airbnb為例。觀光與休閒管理期刊,7(2),94-105。new window  延伸查詢new window
31.林郁翔(20170700)。社群經濟下之行動社群廣告、口碑順序與情緒關係研究。管理評論,36(3),43-67+137-161。new window  延伸查詢new window
32.曾宗德、施君翰(20171200)。客家文化與觀光資源空間分佈之結構關聯研究--以高雄美濃地區為例。休憩管理研究,4(2),75-81。new window  延伸查詢new window
33.Chen, C.-C.、Chang, Y.-C.(2018)。What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness。Telematics and Informatics,35(5),1512-1523。  new window
34.Choi, J.(2020)。How Consumers engage in & utilize the source of electronic word-of-mouth (e-WOM)?。Academy of Strategic Management Journal,19(2),1-12。  new window
35.Earl, B.(2008)。Literary tourism: Constructions of value, celebrity and distinction。International Journal of cultural studies,11(4),401-417。  new window
36.Jeenath, R. K.、Ganesh, J.、Jackline, S.(2016)。Dynamic Travel Recommendations for Tourist Using Google Map API。International Journal of Emerging Technologies in Engineering Research,4(5),286-288。  new window
37.Levy, S.、Gvili, Y.(2015)。How credible is e-word of mouth across digital-marketing channels?: the roles of social capital, information richness, and interactivity。Journal of Advertising Research,55(1)。  new window
38.Yan, Q.、Zhou, S.、Wu, S.(2018)。The influences of tourists' emotions on the selection of electronic word of mouth platforms。Tourism Management,66,348-363。  new window
39.Yiannakis John N.、Davies, Amanda(2012)。Diversifying rural economies through literary tourism: a review of literary tourism in Western Australia。Journal of Heritage Tourism,7(1),33-44。  new window
40.Mack, R. W.、Blose, J. E.、Pan, B.(2008)。Believe it or not: Credibility of blogs in tourism。Journal of Vacation Marketing,14(2),133-144。  new window
41.Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。  new window
42.Leiper, Neil(1990)。Tourist Attraction Systems。Annals of Tourism Research,17(3),367-384。  new window
43.Daft, Richard L.、Lengel, Robert H.(1984)。Information Richness: A New Approach to Managerial Behavior and Organizational Design。Research in Organizational Behavior,6(1),191-233。  new window
44.Senecal, Sylvain、Nantel, Jacques(2004)。The Influence of Online Product Recommendations on Consumers' Online Choices。Journal of Retailing,80(2),159-169。  new window
學位論文
1.黃婉玲(2014)。網路口碑對台灣觀光旅館營運業績之影響(碩士論文)。國立東華大學。  延伸查詢new window
圖書
1.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.台灣觀光局(2019)。2018臺灣觀光新年曆 臺灣觀光摘星計畫,https://www.taiwan.net.tw/m1.aspx?sNo=0025027。  延伸查詢new window
2.李建興(20200307)。Google擴展雲端語音轉文字服務新增支援7種語言,https://www.ithome.com.tw/news/136213。  延伸查詢new window
3.陳曉莉(20191217)。Google Maps的衛星圖像已覆蓋全球98%人口,https://www.ithome.com.tw/news/134868。  延伸查詢new window
4.(2020)。結合AI人工智慧!GOOGLE MAPS為企業打造強大地圖應用,https://www.mile.cloud/zh-hant/beyond-the-map-how-we-build-the-maps-that-power-your-apps-and-business/。  new window
圖書論文
1.Trevino, L. K.、Daft, R. L.、Lengel, R. H.(1990)。Understanding Managers' Media Choices: A Symbolic Interactionist Perspective。Organizations and Communication Technology。Sage。  new window
 
 
 
 
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