This study has two main purposes. The first one is,under the different performance objectives(namely adaptablity, finance and marketing performance), how to make various business strategies fit the manufacturing advantage dimensions consisting of quality, delivery, cost as well as flexibility. The second one is, under the different performance objectives, how to make various business strategies fit the degree of manufacturing people participating in the business decision concerns sush as purchasing new technology, developing new technology, etc.
To reach above purposes, the author first reviews and integrates various theoretical perspectives to develop a more comprehensive hybrid typology of business strategies. Besides, several specific propositions concerning the fit relationship between manufacturing advantage dimensions, the degree of manufacturing people participating in the business decision concerns and business strategies are constructed. Finally the propositions are empirically examined based on the data collected from 113 high technology manufacturing firms in Taiwan (four industries: personal computer/peripheral device producers, consumer electronic producers, integrated circuit producer and communication device producers).
The conclusions of this research are presented as the following:
1. The research findings strongly suggest the need to fit between business strategies and manufacturing advantages, but how to fit each other depends upon what kind of performance dimensions the firm sets.
2. Preemptive firms should fit the manufacturing advantage of volume flexibility, but differentiated-follower or low cost-follower firms aren''t suited to fit or reinforce the volume flexibility having a negative effect upon business performance.
3. Preemptive or differentiated-follower firms should fit the manufacturing advantages of feature quality; low cost-follower firms should fit the manufacturing advantages of reliability quality.
4. The research findings also strongly suggest the need to fit between business strategies and the degree of manufacturing people participating in the business decision concerns, but how to fit each other depends upon what kind of performance dimensions the firm sets.
5. Preemptive firms'' manufacturing people should actively participate in the decisions of acquiring new technology, developing new technology and developing new products to increase the adaptability performance dimension.
6. Differentiated-follower firms'' manufacturing people should actively participate in the decisions of designing the parts of new products to increase the finance and marketing performance dimensions.