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一、 中文部份 吳樂南（民85），多媒體系統：軟硬體、原理及應用，下冊，台北：儒林書局。 谷雅惠，林建煌，范錚強（民86），資訊呈現方式對網路行銷廣告效果之研究：以實驗法探討WWW網路購物情境，資訊管理研究，第一卷，第二期，七月號。 林清山（民81），實驗設計，在楊國樞、文崇一、吳聰賢、李亦園等編，社會及行為科學研究方法，上冊，台北：東華書局，頁87-130。 胡幼慧（民85），焦點群體法，在胡幼慧編，質性研究：理論、方法及本土女性研究實例，台北：巨流出版社，頁223-236。 黃思明與耿慶瑞（民87），台灣流通業資訊技術應用需求策略規劃方法之研究，中壢：第九屆國際資訊管理學術研討會。 張峻銘（民86），互動行銷技術對關係行銷的影響，國立政治大學企業管理系未出版碩士論文。 開拓文教基金會（民86），台灣1997網際網路使用第二次調查，蕃薯籐網站。
二﹑英文部份
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